Studio Z

Studio Z is a Brazilian footwear and accessories retail chain founded in 1975 by Walma Zanatta, who began selling shoes from her yellow Brasília. The brand operates over 100 stores across Brazil and an e-commerce platform, positioning itself as an accessible, omnichannel fashion retailer. Its product mix includes own-brand footwear developed via sourcing, as well as licensed character merchandise from Disney, Marvel, and others, catering to women, men, and children. The company emphasizes self-service, competitive pricing, and a seamless online-to-offline experience. With more than 800,000 customers per month and a strong social media following, Studio Z continues to expand its reach while maintaining its headquarters in Santa Catarina.

Studio Z's history began in 1975 when founder Walma Zanatta started a shoe trade from her yellow Brasília. Shortly after, she opened the Gabriela shoe store in Várzea Grande, Mato Grosso. In 1985, the brand expanded to the capitals of Mato Grosso and Mato Grosso do Sul. In 1992, the first Meio Preço store was inaugurated, introducing an innovative self-service model. Between 2003 and 2006, the network reached southern Brazil with the opening of its 30th store in Paraná. In 2007, Calcard was created as the group's card administrator, strengthening customer relationships. In 2008, the first Studio Z store opened in Balneário Camboriú, aiming to offer the best customer experience within the self-service model. In 2011, the headquarters moved to Santa Catarina and the group's largest distribution center was opened in Palhoça. The brand continues to invest in innovation and omnichannel experience, operating over 100 stores and serving more than 800,000 customers per month.

• 2011

  Headquarters moves to Santa Catarina; largest distribution center opens in Palhoça.

• 2008

  First Studio Z store opens in Balneário Camboriú.

• 2007

  Calcard, the group's card administrator, is created.

• 2003

  Expansion to southern Brazil begins; 30th store opens in Paraná by 2006.

• 1992

  First Meio Preço store opens with self-service model.

• 1985

  Brand expands to capitals of Mato Grosso and Mato Grosso do Sul.

• 1975

  Walma Zanatta starts a shoe trade from her yellow Brasília.

Affordable, accessible fashion footwear for the whole family, with an omnichannel and self-service retail experience.

• Meia Infantil Lupo Buzz Lightyear Toy Story 24-29 Marinho

  Children's socks featuring Buzz Lightyear from Disney Toy Story.

• Tênis Casual Infantil Disney Woody Toy Story Tira Aderente Branco

  Children's casual sneakers inspired by Woody from Toy Story.

1. 1Studio Z: a sua loja de calçados online e em todo o Brasilstz.com.br
2. 2Sobre Nossa História | Studio Zstz.com.br
3. 3Meia Infantil Lupo Buzz Lightyear Toy Story 24-29 Marinhostz.com.br
4. 4Tênis Casual Infantil Disney Woody Toy Story Tira Aderente Brancostz.com.br
5. 5Wikidatawikidata.org