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Studio Wesseling

Amsterdam-based creative design studio crafting identities, campaigns, exhibitions and publications for cultural, political and football-related clients.

Last updated September 29, 2026

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Overview

Studio Wesseling is a creative design studio based in Amsterdam, the Netherlands. It describes itself as a small team of creatives working for a diverse group of national and international clients, creating and developing identities, campaigns, exhibitions and publications for cultural, political and football-related organisations. The studio's stated philosophy is that every project is a story and deserves an original design, and it aims to produce pristine and original work that results in sustainable and timeless design. The studio's service offering spans strategy, identity, campaigns, graphic design, exhibitions, video and animation, and websites. On the strategy side, it positions itself as helping brands, organizations and creators define where they want to go and how to get there, combining analytical thinking with a strong sense of identity, design and purpose. Its identity work covers logos, color palettes, typography and brand guidelines, building flexible and recognizable systems. Campaign work is aimed at cultural events, social causes and product launches, while graphic design covers posters, packaging, signage, social media content and presentations. Exhibition design combines graphic elements, materials and layout to tell stories in space, and the studio also produces motion work and websites. Studio Wesseling is led by founder and creative director Floor Wesseling. The team also includes project manager Cherish Spalburg, graphic and motion designers Kevin Flury and Martin Porret, graphic and editorial designer Fay Asselbergs, graphic designer Chee Kwan Tse, and tailors Korinna van Balkom and Balthasar Prinsen. The presence of tailors in the team reflects the studio's work across physical and spatial design as well as graphic output. Selected work highlighted by the studio includes a new identity for Telstar, the Johan Neeskens Sportpark identities, a 2026 campaign for PvdA Amsterdam, exhibitions and campaigns such as De Mannen Van Michelangelo and Van Broedplaats naar Podium, publications including Familie Spoor, the Umbro Euro 2024 Nations Kit Collection jerseys, the Flourish exhibition, and social media campaigns and the Trots van de stad event for Telstar. This portfolio illustrates the studio's focus on football-related projects alongside cultural and political work. As a small, privately held studio, Studio Wesseling operates primarily from Amsterdam while serving clients nationally and internationally. It does not appear to be listed on a stock exchange, and no parent company or larger group ownership is indicated in the available sources.

History

Studio Wesseling is a creative design studio based in Amsterdam, the Netherlands. It operates as a small team of creatives serving a diverse group of national and international clients, and it creates and develops identities, campaigns, exhibitions and publications for cultural, political and football-related organisations. The studio's guiding idea is that every project is a story and deserves an original design, and it aims to make pristine and original work that results in sustainable and timeless design. The studio is led by founder and creative director Floor Wesseling. Its team includes project manager Cherish Spalburg; graphic and motion designers Kevin Flury and Martin Porret; graphic and editorial designer Fay Asselbergs; graphic designer Chee Kwan Tse; and tailors Korinna van Balkom and Balthasar Prinsen. The inclusion of tailors among the team members indicates that the studio's practice extends beyond two-dimensional graphic work into physical and spatial production. Over time, Studio Wesseling has built a portfolio that spans brand identity, campaigns, exhibitions and publications. Selected work highlighted by the studio includes a new identity for Telstar, the Johan Neeskens Sportpark identities, a 2026 campaign for PvdA Amsterdam, exhibitions and campaigns such as De Mannen Van Michelangelo and Van Broedplaats naar Podium, publications including Familie Spoor, the Umbro Euro 2024 Nations Kit Collection jerseys, the Flourish exhibition, and social media campaigns and the Trots van de stad event for Telstar. This body of work reflects a particular strength in football-related projects, alongside cultural and political assignments. The studio describes its service offering across several disciplines. In strategy, it helps brands, organizations and creators define where they want to go and how to get there, combining sharp analytical thinking with a strong sense of identity, design and purpose. In identity, it develops visual identities that capture the essence of a client, from logos and color palettes to typography and brand guidelines, building systems that are flexible, recognizable and ready to grow. In campaigns, it combines visuals and messaging for cultural events, social causes and product launches. Its graphic design work covers posters, packaging, signage, social media content and presentations. In exhibitions, it combines graphic elements, materials and layout to create environments that inform and invite exploration. It also produces video and animation, and designs websites that combine design, storytelling and user experience. As of the available sources, Studio Wesseling is a privately held studio with no indicated parent company or group ownership, and it does not appear to be listed on a stock exchange. It continues to operate from Amsterdam, serving clients nationally and internationally.

Products and positioning

A small, flexible Amsterdam studio delivering original, sustainable and timeless design for cultural, political and football-related clients.

  • Telstar | New Identity

  • Johan Neeskens Sportpark Identities

  • PvdA A'dam Campagne 2026

  • De Mannen Van Michelangelo

  • Van Broedplaats naar Podium

  • Umbro Euro 2024 Nations Kit Collection jerseys

  • Flourish

  • Familie Spoor

  • Telstar Social Media campaigns

  • Trots van de stad event

Sources4 sources

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