Studio Realive
Studio Realive is SM Entertainment's South Korean metaverse-content production company, specializing in virtual production, visual effects, virtual humans, VR, and related entertainment technologies.
Last updated August 26, 2026
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Overview
Studio Realive is a South Korean metaverse-content production company established by SM Entertainment. It was originally launched as Studio Kwangya in July 2022 and was renamed Studio Realive in September 2023. The company was created to extend SM Entertainment's accumulated culture-technology capabilities into a dedicated production organization focused on virtual and digitally enhanced entertainment. Its stated business areas include post-production, visual-effects production, virtual-human development, virtual-reality production, music-video studios, and virtual studios. Rather than functioning primarily as a conventional record label or artist-management company, Studio Realive is positioned as a technology and production platform supporting the creation of immersive entertainment content. Its remit is connected to SM's broader metaverse and SM Culture Universe initiatives, with the company intended to help develop content that combines music, narrative worlds, performers, digital identities, and advanced visual production. At its formation, SM Entertainment described the company as a way to create differentiated metaverse content based on the culture technology it had accumulated. The announced operating model contemplated a combination of joint ventures, mergers and acquisitions, and recruitment of specialized talent. This approach allowed the company to assemble capabilities across several technical disciplines instead of relying on a single production format. SM also indicated that international entertainment companies had shown interest in the SM Culture Universe and that partnerships based on SM's content-production technology were being pursued. One early expansion was the creation of Studio A, a global virtual-reality concert production joint venture with AMAZE. The venture was intended to present collaborations with K-pop artists in VR and metaverse environments, linking Studio Realive's production role to SM's artist and music ecosystem. In April 2023, SM announced that Studio Kwangya had acquired a 51 percent stake in Studio Clon, making Studio Clon a subsidiary. The acquisition was described as a measure to strengthen metaverse and content capabilities, support SM's SM 3.0 strategy, and combine Studio Clon's technology with Studio Kwangya's virtual-human and visual-effects expertise. Following its 2023 name change, Studio Realive represents the production and technology side of SM Entertainment's digital-content strategy. Publicly documented information identifies its principal scope and corporate relationships, but does not provide a complete standalone account of its revenues, employee count, headquarters, customer roster, or commercial product catalog. Its significance is therefore best understood through its role within SM Entertainment's broader effort to develop immersive, virtual, and technologically mediated entertainment.
History
Studio Realive originated within SM Entertainment's effort to build a dedicated production infrastructure for metaverse and immersive entertainment. On July 12, 2022, SM announced the establishment of Studio Kwangya, describing it as a company specializing in the technology required to produce metaverse content. The initial scope covered post-production, visual effects, virtual humans, virtual-reality production, music-video studios, and virtual studios. The company was conceived as an extension of SM's culture technology, often associated with the company's digitally connected fictional worlds, artist concepts, and technology-enabled entertainment formats. SM executives Lee Sung-soo and Tak Young-jun presented the new company as a means of producing differentiated metaverse content using capabilities accumulated by SM. The organization was also expected to expand through partnerships, joint ventures, acquisitions, and the recruitment of specialist personnel. A key early partnership involved AMAZE, with which Studio Kwangya established Studio A. The new venture was described as a global VR concert production company. Its purpose was to create opportunities for K-pop artists and other collaborators to appear in virtual-reality and metaverse concert environments. This connected the company's technical production capabilities with SM's established music and artist portfolio. Studio Kwangya expanded through acquisition in 2023. On April 19, 2023, it acquired a 51 percent stake in Studio Clon, and SM announced the transaction on April 26. Studio Clon became a subsidiary. SM said the deal would strengthen its metaverse and content capabilities, support the SM 3.0 business strategy, and improve the development and management of virtual intellectual property. The stated logic was to combine Studio Clon's technology with Studio Kwangya's existing virtual-human and visual-effects capabilities. In September 2023, Studio Kwangya changed its name to Studio Realive. The rebranding marked the company's continuation under a new identity while preserving its role as an SM-affiliated content-production and entertainment-technology organization. Publicly available reference material does not establish a detailed independent history after the renaming, nor does it disclose comprehensive financial, staffing, headquarters, or customer information. The documented history therefore centers on its formation, its VR-concert joint venture, its acquisition of Studio Clon, and its transition from Studio Kwangya to Studio Realive.
- 2023
Studio Clon becomes a subsidiary
[1]Studio Kwangya secures a 51 percent stake in Studio Clon, adding the company to its metaverse and content-production structure.
- 2023
The company is renamed Studio Realive
[1]Studio Kwangya adopts the Studio Realive name in September.
- 2022
Studio Kwangya is established
[1]SM Entertainment announces a dedicated company for metaverse-content production, covering post-production, VFX, virtual humans, VR, music-video studios, and virtual studios.
- 2022
Studio A is founded with AMAZE
[1]Studio Kwangya and AMAZE establish a joint venture focused on global virtual-reality concert production.
Products and positioning
A specialist entertainment-technology and production company focused on immersive, virtual, and digitally enhanced content within SM Entertainment's culture-technology and metaverse strategy.
Production services · 2022
Post-production
Post-production is one of Studio Realive's stated operating areas. The capability supports the finishing, assembly, and enhancement of entertainment content after principal capture, forming part of the company's broader metaverse and digitally enabled production workflow.
Visual effects · 2022
Visual-effects production
Studio Realive develops visual-effects production capabilities for technologically complex entertainment content. These capabilities are intended to support immersive media, virtual performers, music videos, and other projects requiring digitally created or enhanced imagery.
Virtual characters · 2022
Virtual-human production
Virtual-human development is a core area identified for the company. It is connected to SM's interest in virtual intellectual property and provides technology for creating or presenting digitally generated human identities and performers.
Immersive media · 2022
Virtual-reality production
The company produces virtual-reality content, including work related to the Studio A joint venture. The offering is intended to translate music and artist collaborations into immersive VR and metaverse formats.
Music video production · 2022
Music-video studio production
Music-video studio production is part of Studio Realive's announced production scope. It links the company's visual and virtual-production technologies with SM Entertainment's music-content operations.
Virtual production · 2022
Virtual-studio production
Virtual studios provide production environments for digitally enhanced or immersive entertainment. Studio Realive identified this area alongside VFX, VR, and post-production as part of its metaverse-content technology platform.
Brand decisions
2023
Acquire a controlling stake in Studio ClonM&ABackground
SM identified a need to reinforce metaverse and content capabilities and to combine complementary virtual-human, VFX, and other production technologies.
Action taken
Studio Kwangya acquired 51 percent of Studio Clon, making it a subsidiary.
Aftermath
The transaction was presented as supporting SM 3.0 and strengthening the development of virtual intellectual property.
2023
Rename Studio Kwangya as Studio RealiveStrategyBackground
The company had expanded its production and technology role beyond its initial formation and continued operating within SM Entertainment's digital-content strategy.
Action taken
Studio Kwangya changed its corporate name to Studio Realive in September 2023.
Aftermath
The business continued under the Studio Realive identity, with its documented remit remaining centered on metaverse content production and related technologies.
2022
Create a dedicated metaverse-production companyStrategyBackground
SM Entertainment sought to apply its accumulated culture technology to differentiated metaverse content and to build production capabilities across virtual, visual, and immersive formats.
Action taken
SM established Studio Kwangya with a remit spanning post-production, VFX, virtual humans, VR, music-video studios, and virtual studios.
Aftermath
The company expanded through a VR-concert joint venture and the acquisition of Studio Clon before being renamed Studio Realive.
2022
Establish Studio A with AMAZEM&ABackground
SM wanted to incorporate virtual reality into artist activities and create new collaboration formats for K-pop in immersive environments.
Action taken
Studio Kwangya and AMAZE formed Studio A as a global VR-concert production joint venture.
Aftermath
Studio A became an affiliated vehicle for developing virtual-reality concert experiences, although detailed subsequent commercial results are not provided in the reference material.
Recent events
- 2023
Studio Kwangya acquires majority stake in Studio Clon[1]
M&A
SM Entertainment announced that Studio Kwangya had secured a 51 percent stake in Studio Clon, making it a subsidiary and expanding the group's metaverse and content-production capabilities.
- 2023
Studio Kwangya changes its name to Studio Realive[1]
Other
The company adopted the Studio Realive name in September 2023, succeeding its original Studio Kwangya identity.
- 2022
SM Entertainment establishes Studio Kwangya for metaverse content production[1]
Other
SM Entertainment announced the creation of Studio Kwangya as a company dedicated to post-production, visual effects, virtual humans, VR production, music-video studios, and virtual studios.
- 2022
Studio Kwangya and AMAZE form Studio A VR-concert joint venture[1]
M&A · Product launch
Studio Kwangya partnered with AMAZE to establish Studio A, a global virtual-reality concert production venture intended to bring K-pop artist collaborations into VR and metaverse environments.
Sources1 sources
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