
Studio Pierrot
A Japanese animation studio known worldwide for long-running television anime, including Naruto, Bleach, Yu Yu Hakusho, and Tokyo Ghoul.
Last updated August 25, 2026
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Overview
Studio Pierrot is a Japanese animation production company headquartered in Mitaka, Tokyo. Established in May 1979 by Yuji Nunokawa, Hisayuki Toriumi, Mitsuo Kaminashi, and Masami Annou, the studio was created by animators who had previously worked at Tatsunoko Production and Mushi Production. The company adopted the name Pierrot, a reference to the traditional theatrical character, and developed a reputation for combining commercially accessible television animation with distinctive character design and genre variety. The studio’s early work included television animation, original video animation, television specials, and animation for feature films. Among its notable early properties were Urusei Yatsura, Magical Angel Creamy Mami, the Magic Star, Fist of the North Star-related production work, and other projects associated with the expansion of Japanese television anime during the 1980s. Pierrot also became an important producer of original video animation, a format that supported more experimental or mature projects than ordinary broadcast television. Dallos, often identified as one of the earliest original video animation productions, was among the studio’s early landmark projects. During the 1990s, Pierrot strengthened its position through adaptations and productions aimed at broad television audiences. Yu Yu Hakusho became one of its best-known series and helped establish the studio’s expertise in action-oriented shonen animation. Other significant productions included Fushigi Yugi, Gensomaden Saiyuki, and adaptations connected to the work of Rumiko Takahashi and other major manga creators. Yu Yu Hakusho and Saiyuki-related productions received recognition at the Animage Anime Grand Prix, reflecting the studio’s cultural reach as well as its commercial output. The 2000s brought Pierrot’s most important global expansion. The studio produced Naruto and later Naruto: Shippuden, adaptations of Masashi Kishimoto’s manga that became major international anime franchises. Pierrot also produced Bleach, based on Tite Kubo’s manga, and continued working across television series, films, specials, original video productions, and promotional animation. These franchises made the studio especially visible outside Japan and connected its production business with international licensing, home video, broadcasting, merchandising, and streaming ecosystems. In later decades, Pierrot continued to produce or animate major manga adaptations, including Tokyo Ghoul, Black Clover, Boruto: Naruto Next Generations, and Bleach: Thousand-Year Blood War. Its activities extend beyond animation production into character licensing and related intellectual-property exploitation. The company has also participated in co-productions and outsourced animation work, reflecting the collaborative structure of the modern anime industry. Yuji Nunokawa served as the company’s first president and chief executive until 2012, when he moved to the chairmanship and Michiyuki Honma became president. Nunokawa remained associated with the company as chairman until his death in 2022. In July 2024, Honma retired from executive leadership. Kazumichi Ueda succeeded him as president and chief executive, while Keiro Itsumi became a second representative president under a dual-representative structure. In April 2025, the company entered a capital and business partnership with Asahi Production. Reference materials also identify the corporate name as Pierrot Co., Ltd. between 2002 and 2025, with Studio Pierrot Co., Ltd. used thereafter.
History
Studio Pierrot was founded in May 1979 by Yuji Nunokawa, Hisayuki Toriumi, Mitsuo Kaminashi, and Masami Annou. The founders had professional backgrounds at Tatsunoko Production and Mushi Production, two influential Japanese animation companies. The new studio entered the market during a period when television anime, theatrical animation, original video animation, and character merchandising were becoming increasingly interconnected. In its first decade, Pierrot worked across several formats and genres. Its projects included television series, theatrical and television films, original video animation, and animation connected with established manga and game properties. The studio became associated with the colorful magical-girl series Magical Angel Creamy Mami, the Magic Star, as well as productions such as Urusei Yatsura. It also developed expertise in OVA production, including Dallos, Area 88, Key the Metal Idol, and numerous specials and side stories. This variety gave Pierrot experience in both serialized production and shorter, format-specific projects. The 1990s were a period of consolidation and rising visibility. Yu Yu Hakusho, adapted from Yoshihiro Togashi’s manga, became a major action series and helped define Pierrot’s later reputation for shonen animation. The studio also worked on Fushigi Yugi, Gensomaden Saiyuki, and other adaptations that broadened its audience. Yu Yu Hakusho won the Animage Anime Grand Prix in 1994, while Saiyuki-related work received the award in 1995 and 2000 according to the reference material. These recognitions reflected the studio’s ability to produce popular series with strong fan communities. In the 2000s, Pierrot became one of the most visible producers of globally distributed anime. Naruto, followed by Naruto: Shippuden, transformed the company’s international profile. Bleach further reinforced its standing in the global action-anime market. The studio’s business increasingly involved not only animation production but also the exploitation of characters and related intellectual property through licensing. Projects such as Hikaru no Go, Saiyuki, and later Tokyo Ghoul demonstrated that its production slate extended beyond one franchise or demographic. During the 2010s and 2020s, Pierrot continued to work on high-profile manga adaptations and franchise extensions. Tokyo Ghoul, Black Clover, Boruto: Naruto Next Generations, and Bleach: Thousand-Year Blood War became important parts of its modern portfolio. It also produced specials, promotional works, OVAs, and other short-form projects, including Road of Naruto. The studio’s work is distributed through Japanese broadcasters, international licensors, home-video companies, digital platforms, and merchandising partners. Corporate leadership changed over time. Nunokawa served as president and chief executive from the studio’s establishment until 2012, then became chairman. Michiyuki Honma succeeded him as president. Nunokawa remained chairman until his death in 2022. In July 2024, Honma retired, Kazumichi Ueda became president and chief executive, and senior managing director Keiro Itsumi became a second representative president. In April 2025, Studio Pierrot entered a capital and business partnership with Asahi Production, indicating closer cooperation within the Japanese animation industry. The company remains active and is headquartered in Mitaka, Tokyo.
- 2025
Partnership with Asahi Production
[1]Studio Pierrot entered a capital and business partnership with Asahi Production.
- 2024
New executive structure established
[1]Kazumichi Ueda became president and chief executive, and Keiro Itsumi became a second representative president after Honma’s retirement.
- 2022
Bleach returns with Thousand-Year Blood War
[1]The studio resumed the Bleach television franchise with the Thousand-Year Blood War adaptation.
- 2012
Founder changes role
[1]Yuji Nunokawa retired as president and chief executive and became chairman; Michiyuki Honma succeeded him as president.
- 2002
Corporate name period begins
[1]Reference material identifies the company as Pierrot Co., Ltd. from 2002 through 2025.
- 2002
Naruto anime begins
[1]Pierrot began producing the television adaptation that became its most internationally prominent franchise.
- 1994
Yu Yu Hakusho wins an Animage Anime Grand Prix
[1]Yu Yu Hakusho received the Animage Anime Grand Prix award, according to the cited reference material.
- 1992
Yu Yu Hakusho television series begins
[1]The adaptation became one of Pierrot’s defining action-anime productions and later received major fan recognition.
- 1983
Dallos begins release
[1]The studio produced Dallos, an early original video animation project released in episodic form.
- 1979
Studio founded
[1]Yuji Nunokawa, Hisayuki Toriumi, Mitsuo Kaminashi, and Masami Annou established the animation studio in May.
Products and positioning
A mainstream Japanese animation producer specializing in long-running, internationally distributed manga adaptations and commercially durable character franchises, while retaining experience in original animation, films, specials, and licensing.
Television anime franchise · 2002
Naruto
The Naruto television adaptation is Studio Pierrot’s most internationally recognizable production. Based on Masashi Kishimoto’s manga, the franchise follows ninja characters through long-form action, competition, mentorship, and family-oriented storytelling. Pierrot produced the original Naruto series and Naruto: Shippuden, as well as specials and promotional works. The property became a major global licensing and merchandising platform for the studio.
Television anime franchise · 2004
Bleach
Bleach is a long-running adaptation of Tite Kubo’s manga about supernatural combat and the responsibilities of its central characters. Pierrot produced the original television series, related specials, and the later Bleach: Thousand-Year Blood War continuation. The franchise helped establish the studio as a leading producer of internationally distributed action anime and remains one of its core intellectual properties.
Television anime franchise · 1992
Yu Yu Hakusho
Yu Yu Hakusho was an important 1990s production for Pierrot and a major early example of the studio’s strength in shonen action animation. Adapted from Yoshihiro Togashi’s manga, the series combines supernatural adventure, tournament storytelling, and character-driven drama. It won an Animage Anime Grand Prix award in 1994 and remains one of the studio’s historically influential titles.
Television anime franchise · 2014
Tokyo Ghoul
Tokyo Ghoul is Pierrot’s adaptation of Sui Ishida’s dark fantasy manga. The production expanded the studio’s modern portfolio beyond traditional long-running shonen adventure and demonstrated its involvement in darker, more mature genre material. Pierrot also produced related short works, including Tokyo Ghoul [JACK] and Tokyo Ghoul [PINTO].
Television anime and character franchise · 1983
Magical Angel Creamy Mami, the Magic Star
Magical Angel Creamy Mami, the Magic Star was one of Pierrot’s signature 1980s magical-girl productions. The studio supported the property with television animation, films, specials, and music-oriented releases. Its emphasis on transformation, performance, character identity, and merchandising helped establish Pierrot’s early expertise in commercially extensible character franchises.
Television anime series · 2017
Black Clover
Black Clover is a fantasy action series adapted from Yuki Tabata’s manga. Produced by Pierrot, it follows rival young mages in a world organized around magical ability and military orders. The long-running television production continued the studio’s established relationship with serialized shonen adaptations and international streaming and licensing markets.
Brand decisions
2025
Capital and business partnership with Asahi ProductionM&ABackground
The Japanese animation sector increasingly relies on partnerships among studios and production companies to coordinate capacity, projects, and intellectual-property development.
Action taken
Studio Pierrot entered a capital and business partnership with Asahi Production on April 18, 2025.
Aftermath
The partnership increased strategic ties between the two animation companies; specific financial terms were not provided in the reference material.
2024
Dual-representative leadership structureStrategyBackground
Michiyuki Honma retired from his executive position in July 2024.
Action taken
Kazumichi Ueda became president and chief executive, while Keiro Itsumi was promoted as a second representative president.
Aftermath
The arrangement created shared representative authority under the studio’s new leadership team.
2012
Founder-led management transitionStrategyBackground
After more than three decades as president and chief executive, founder Yuji Nunokawa stepped away from day-to-day executive leadership.
Action taken
Nunokawa became chairman, while senior managing director Michiyuki Honma succeeded him as president.
Aftermath
The change preserved the founder’s connection with the company while transferring operational leadership to a new executive.
Recent events
- 2025
Studio Pierrot enters capital and business partnership with Asahi Production[1]
M&A
Studio Pierrot entered a capital and business partnership with Asahi Production, expanding strategic cooperation within Japan’s animation production sector.
- 2025
Studio Pierrot adopts the Studio Pierrot corporate name after the Pierrot Co., Ltd. period[1]
Other
Reference material identifies the company as Pierrot Co., Ltd. from 2002 to 2025 and Studio Pierrot Co., Ltd. thereafter.
- 2024
Leadership transition creates a dual-representative structure[1]
Leadership change
Following Michiyuki Honma’s retirement, Kazumichi Ueda became president and chief executive, while Keiro Itsumi was promoted as a second representative president.
- 2022
Bleach: Thousand-Year Blood War continues Studio Pierrot’s major franchise output[1]
Product generation · Product launch
The return of the Bleach television anime represented the continuation of one of Studio Pierrot’s most internationally recognized properties.
Sources1 sources
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