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Stud Park Shopping Centre

Retailer / private label

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A sub-regional shopping centre and major commercial hub in Rowville, Victoria.

Last updated October 14, 2026

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Overview

Stud Park Shopping Centre is a sub-regional shopping centre in Rowville, in Melbourne’s outer eastern suburbs, approximately 27 kilometres south-east of the Melbourne central business district. It is the largest commercial hub in the southern part of the City of Knox and is designated as a Major Activity Centre under the municipality’s planning framework. The centre serves a primary trade area of nearly 30,000 residents and has reported annual visitation of more than 6.8 million movements. The centre occupies land historically associated with the Stamford Park pastoral estate, established in 1882 by the Row family, whose name was later applied to the suburb. The site remained largely rural for much of the twentieth century, supporting grazing and horse agistment before being selected for a major retail development. Consulere Developments developed the centre at a reported cost of A$35 million. Planning approval required the developer to fund traffic-signal works at the Stud Road and Fulham Road intersection. During construction, administrative references used the provisional name Darryl Park Shopping Centre, but the project opened as Stud Park. Stud Park opened on 17 July 1989 with the advertising line “...more than just a place to shop.” The Rowville Library, incorporated into the complex, opened several weeks earlier. The original centre contained 39 specialty shops, together with major banking, food, fashion, pharmacy, jewellery, toy, pet, entertainment and service retailers. Its initial anchor-store plan changed shortly before opening. Coles Myer had advertised a Super Kmart hypermarket, combining a supermarket and discount department store, but discontinued that format in May 1989. The proposed large store was therefore divided into separate Coles New World and Kmart premises, a configuration that influenced the centre’s later layout. Ownership changed in the early 1990s, when Stud Park Investments acquired the property and pursued a substantial expansion. Planning changes increased the permitted gross leasable area from 13,000 to 22,000 square metres while reducing the required parking ratio. The programme added freestanding buildings, including a northern large-format retail precinct and a detached supermarket building. The latter became the subject of prolonged litigation with Kmart over parking, visibility, construction and leasing arrangements. A planning-panel process eventually enabled a second supermarket, although the connection to the original mall was delivered as an uncovered walkway rather than the fully integrated arcade originally contemplated. The centre’s ownership subsequently passed through the Armstrong Jones Retail Fund, ING Real Estate, Lendlease and AMP Capital. Following later corporate restructuring, the property transferred to Dexus. By June 2025, the centre was described as having approximately 27,000 square metres of floor area, 98.5 percent occupancy and a tenant mix centred on non-discretionary retail. Major traders include Coles, Kmart, Woolworths, BWS, Liquorland, PetO and Henrys Mercato. Stud Park also performs a civic and transport role. The Rowville Library is integrated into the main centre, while the Rowville Community Centre and police station are nearby. The northern perimeter contains a significant bus interchange serving SmartBus routes, including routes 900 and 901. Since the 1969 Melbourne Transportation Plan, the centre has been identified as the proposed terminus of the unbuilt Rowville railway line. Later studies considered an underground station box beneath the car park and an elevated station option, but no heavy-rail connection has been constructed. Its broad, surface-parking-led layout has been criticised in local strategic planning for weak street engagement and fragmentation between the enclosed mall, the detached Woolworths building and the northern precinct. Long-term planning concepts have proposed a more urban Main Street frontage, improved dining and shopfront activation along Fulham Road, and a Town Square linking the retail complex with community facilities. The centre has also experienced security concerns associated with its open car parks, including a widely reported 2024 abduction and carjacking incident and repeated ram-raid attacks, leading to calls for stronger lighting and physical security measures.

History

The site’s modern retail history began on land once associated with the Stamford Park pastoral estate, established in 1882 by the Row family. Although Rowville gradually urbanised, the future shopping-centre site remained largely rural for much of the twentieth century and was used for grazing and horse agistment. Consulere Developments subsequently planned a major shopping centre for the area. The project was temporarily identified in administrative material as Darryl Park Shopping Centre, but the name Stud Park was adopted before completion. Traffic impacts were a significant planning issue, and the developer was required to fund signalisation at the Stud Road and Fulham Road intersection. The Rowville Library opened within the developing complex on 19 June 1989, followed by the formal shopping-centre opening on 17 July. The centre launched with 39 specialty stores and the slogan “...more than just a place to shop.” A major pre-opening change involved the intended Super Kmart anchor. Coles Myer had promoted a combined supermarket and discount-department-store format, but announced on 12 May 1989 that Super Kmart would be discontinued. The planned large tenancy was divided by an internal wall, creating separate Coles New World and Kmart stores. This decision produced the basic anchor arrangement of the original enclosed centre. In late 1992, Stud Park Investments acquired the centre from its original owners. The new ownership pursued an expansion involving northern and western freestanding buildings. A 1993 amendment to the Knox Planning Scheme increased the permitted gross leasable area and reduced the parking requirement. The northern precinct included a Mitre 10 large-format store, while a south-western building was designed for a second supermarket. The second-supermarket project generated substantial litigation. Kmart argued that the proposed building encroached on its parking leasehold and reduced the visibility and commercial effectiveness of its store. After an earlier settlement, the partly built structure was demolished and redesigned as a larger supermarket intended for Safeway. In October 1994, the Supreme Court of Victoria restrained the owners from leasing the building to Safeway. A subsequent planning-panel process considered whether the building could be approved as a supermarket rather than as peripheral-sales space. In January 1995, the panel recommended approval, subject to a Section 173 agreement requiring a pedestrian connection. Because of continuing leasehold issues, the connection was ultimately delivered as an open-air route across the car park. Further disputes followed. In 1996, the owners and Knox City Council were involved in proceedings concerning deferred land-sale payments, interest and requests for financial discovery. In 2009, a separate development proposal on an adjacent western site was refused by VCAT after the centre owner opposed access through a private northern access road. The site was later redeveloped for a Chemist Warehouse and medical centre. The Mitre 10 store in the northern precinct closed around 2001 after competition from the expanding Bunnings network became a prominent local issue. The building later housed The Warehouse and is now associated with PetO and smaller tenancies. The centre was sold to the Armstrong Jones Retail Fund in October 1998, later moving to ING Real Estate. Lendlease acquired it in 2010 as part of a wider ING retail-property portfolio transaction. AMP Capital acquired the centre in August 2015, and ownership later transferred to Dexus following corporate restructuring in 2022–2023. Today, Stud Park is organised into three principal areas: the enclosed main centre with Coles, Kmart, the library and specialty shops; the detached Woolworths building; and the northern large-format and fast-food precinct. Its approximately 27,000-square-metre, surface-parking-dominated design supports everyday shopping but has been criticised for fragmentation and limited street activation. Local strategic planning has proposed a future Main Street and Town Square concept. The centre remains an important bus interchange and the long-discussed proposed terminus of the Rowville railway line, although the rail project has not proceeded. Security incidents, including a 2024 carjacking and recurring ram raids, have also shaped discussion of lighting, bollards and car-park security.

  • 2022

    Transfer to Dexus ownership

    [1]

    The centre transferred to Dexus following corporate restructuring, with the ownership transition extending into 2023.

  • 2015

    AMP Capital acquisition

    [1]

    AMP Capital purchased the property in August for a reported A$154 million.

  • 2010

    Lendlease acquisition

    [1]

    Lendlease acquired the centre through its purchase of an ING retail-property portfolio.

  • 1998

    Sale to Armstrong Jones Retail Fund

    [1]

    The centre changed hands in a transaction reported at A$58.75 million.

  • 1995

    Second-supermarket planning approval recommended

    [1]

    An independent panel supported the supermarket use subject to a legally secured pedestrian connection.

  • 1993

    Planning amendment enables expansion

    [1]

    The permitted gross leasable area was increased and the parking requirement was reduced, facilitating additional freestanding retail buildings.

  • 1992

    Stud Park Investments acquires the centre

    [1]

    The property was purchased by an investment vehicle associated with Clarendon Property Group principals.

  • 1989

    Rowville Library opens at the developing centre

    [1]

    The integrated Rowville Library opened to the public on 19 June, shortly before the shopping centre’s formal launch.

  • 1989

    Stud Park Shopping Centre opens

    [1]

    The centre officially opened on 17 July with 39 specialty shops and a Coles/Kmart anchor arrangement.

Products and positioning

A convenient, community-oriented major activity centre combining everyday grocery and household shopping with specialty retail, food, services, civic facilities and regional bus connections.

  • Supermarket · 1989

    Coles

    The original centre’s supermarket anchor, initially operating under the Coles New World format. It provides everyday groceries and contributes to the centre’s convenience-led positioning.

  • Discount department store · 1989

    Kmart

    An original anchor retailer offering general merchandise, household goods, apparel, toys and related everyday products. Its leasehold and visibility concerns became central to the 1990s expansion dispute.

  • Supermarket · 1995

    Woolworths

    A supermarket occupying the detached south-western building created through the centre’s expansion. It is reached from the main mall via an uncovered walkway across the car park and is paired with a BWS liquor outlet.

  • Pet supplies

    PetO

    A large-format pet-supplies retailer in the northern precinct. The tenancy follows earlier uses of the building by Mitre 10 and The Warehouse.

  • Civic facility · 1989

    Rowville Library

    A public library integrated into the shopping-centre complex and operated by Your Library. It gives Stud Park a civic function beyond retail and contributes to its role as a local community hub.

Marketing campaigns

  • 1989...more than just a place to shop

    Australia

    The centre’s opening marketing slogan presented Stud Park as a community destination rather than merely a collection of retail premises.

    Outcome. The slogan accompanied the July 1989 opening and helped establish the centre’s local, service-oriented identity.

Brand decisions

  • 1995

    Secure planning approval for the second supermarketOther

    Background

    The proposed supermarket had been restrained through litigation and faced objections concerning planning classification and the effect on the existing centre.

    Action taken

    The owners sought a planning-scheme amendment and accepted a requirement for a Section 173 agreement securing a pedestrian link.

    Aftermath

    The supermarket proceeded, but the promised connection was delivered as an open-air walkway rather than an enclosed arcade.

    • Kmart Australia — Kmart and Coles Myer opposed the planning amendment, arguing that the building and second supermarket would harm the existing centre’s operation.
  • 1993

    Expand the centre with freestanding retail buildingsStrategy

    Background

    New ownership sought to increase the centre’s retail capacity and add a second supermarket and large-format retail uses.

    Action taken

    The owners pursued planning changes and developed northern and western precinct buildings, including a proposed Safeway/Woolworths site.

    Aftermath

    The expansion produced the centre’s fragmented three-zone layout and led to litigation with Kmart.

    • Kmart Australia — Kmart challenged the expansion over parking, visibility, construction and leasing issues.
  • 1989

    Replace the planned Super Kmart with separate Coles and Kmart storesStrategy

    Background

    Coles Myer discontinued its Super Kmart format shortly before Stud Park opened, after the centre had been marketed with that anchor concept.

    Action taken

    The large tenancy was divided internally to accommodate a separate supermarket and discount department store.

    Aftermath

    The division remained part of the centre’s physical layout and established its original dual-anchor structure.

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