STS Alpresor

STS Alpresor is a Swedish travel company founded in 1976 that organises ski and hiking holidays to the Alps. It sells package trips to around 18 snow-sure ski resorts and more than 150 selected hotels in the Alps, and also offers summer hiking holidays in four Alpine resorts. The company operates in Sweden, Norway and Finland. Its product range includes winter ski trips, summer hiking trips, Christmas and New Year short breaks, and its own hotel properties such as Hotel Salzburger Hof in Bad Gastein and Hotel Marmore in Cervinia. The company markets an 'Alp Inclusive' package concept that bundles flights, accommodation, half board and lift passes. It also promotes price guarantees, snow guarantees and travel guarantees. STS Alpresor is wholly owned by Olle Magnusson, Sweden's honorary consul general in Austria. The group employs around 500 people during the winter season, including head office staff in Sweden and hotel and resort staff in the Alps. Revenue was approximately SEK 400 million in 2020, down 28.06% from about SEK 576 million in 2019 before the COVID-19 pandemic. For 2024 the company estimated revenue of around SEK 750 million and a profit of nearly SEK 100 million (EBITDA).

STS Alpresor was founded in 1976 as a Swedish tour operator focused on ski travel to the Alps. Over the decades it built a portfolio of ski resorts and partner hotels, and expanded into summer hiking holidays. The company also acquired and operates its own hotels, including Hotel Salzburger Hof in Bad Gastein, Austria, and Hotel Marmore in Cervinia, Italy. It serves customers in Sweden, Norway and Finland. In 2019, before the COVID-19 pandemic, the company reported revenue of approximately SEK 576 million. Revenue fell 28.06% to just over SEK 400 million in 2020 as the pandemic disrupted travel. For 2024 the company estimated revenue of around SEK 750 million and a profit of nearly SEK 100 million (EBITDA). STS Alpresor is wholly owned by Olle Magnusson, who is also Sweden's honorary consul general in Austria. The group employs around 500 people during the winter season, including head office staff in Sweden and hotel and resort staff in the Alps.

• 2024

  Estimated revenue of around SEK 750 million and profit of nearly SEK 100 million (EBITDA).

• 2020

  Revenue fell 28.06% to just over SEK 400 million due to the pandemic.

• 2019

  Revenue of approximately SEK 576 million before the COVID-19 pandemic.

• 1976

  STS Alpresor founded as a Swedish tour operator.

Value-for-money package holidays to the Alps with a strong service philosophy, price, snow and travel guarantees, and its own hotels.

• Ski holidays

  Package ski trips to around 18 snow-sure ski resorts and over 150 selected hotels in the Alps.

• Hiking holidays

  Summer hiking holidays in four Alpine resorts.

• Christmas and New Year short breaks

  Short trips to Bad Gastein, Austria, including Christmas dinner trips.

• Alp Inclusive package

  Value-for-money package tours to the Alps including flights, accommodation, half board and lift pass.

1. 1Skidresor & vandringsresor till Alperna | STS Alpresoralpresor.se
2. 2STS Alpresor - Wikidatawikidata.org
3. 3STS Alpresor - Wikipediasv.wikipedia.org