Structube
Canadian retailer of modern furniture and home accessories.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Structube is a Canadian family-founded retailer specializing in modern furniture and home accessories. The business began in 1974 with a focus on tubular retail clothing racks; its name derives from a combination of the French concepts of structural and tubular design. In 1980, the company expanded into furniture through a store in downtown Montreal, establishing the retail category that became its central business. Structube's assortment is oriented toward contemporary home furnishing, including furniture and decorative accessories. Its market proposition combines modern styling with relatively accessible pricing, placing the retailer in the value-oriented segment of the Canadian furniture market. The company sells through physical stores supported by an online channel, allowing customers to browse and purchase products through an integrated retail and e-commerce model. The company developed its Canadian footprint gradually. It opened its first Alberta location in September 2012 and added three British Columbia locations in 2016. In May 2015, Structube introduced an e-commerce website connected to its conventional store network. The online operation was extended into the United States in November 2015, but Structube later withdrew from the U.S. market in May 2019 and returned its geographic focus to Canada. Structube's logistics infrastructure also expanded alongside its retail network. A 54,000-square-foot distribution centre was built in 2006, and the facility was subsequently enlarged to approximately 250,000 square feet in 2013. The head office and distribution centre are located in Laval, Quebec. Reference material describes the company as operating more than 70 stores across Canada and employing more than 650 people in eight provinces. Structube remains a private Canadian retailer rather than a publicly traded company.
History
Structube was established in Canada in 1974 as a family business. Its original activity involved tubular clothing racks used in retail environments. The company's name reflects that early specialization, combining French expressions associated with structural and tubular forms. The business entered the furniture sector in 1980, when it opened a furniture store in downtown Montreal. This transition changed Structube from a supplier associated with retail fixtures into a consumer-facing home-furnishings retailer. Over time, the company developed a broader assortment of modern furniture and home accessories and became associated with contemporary design offered at accessible prices. Structube invested in distribution capacity as its retail business expanded. In 2006, it built a distribution centre measuring approximately 54,000 square feet. The facility was later expanded substantially, reaching about 250,000 square feet in 2013. The head office and distribution operations are based in Laval, Quebec. The retailer continued its geographic expansion outside Quebec during the 2010s. Its first Alberta store opened in September 2012. In 2016, it opened three locations in British Columbia, extending its store network farther into Western Canada. Reference material describes Structube as operating more than 70 stores across Canada, with a workforce of more than 650 employees distributed across eight provinces. Structube added an e-commerce dimension in May 2015, launching an online store integrated with its physical retail operations. The company expanded online sales to the United States in November of the same year. This international initiative was later reversed: Structube abandoned the U.S. market in May 2019. Its current operating footprint is therefore concentrated in Canada, supported by its Canadian stores, website, and Laval distribution infrastructure.
- 2019
U.S. market exit
[1]Structube abandoned the U.S. market in May and subsequently focused its operations on Canada.
- 2016
British Columbia expansion
[1]Structube opened three locations in British Columbia.
- 2015
E-commerce launch
[1]Structube launched an e-commerce website integrated with its conventional store network in May.
- 2015
U.S. online expansion
[1]The company's online offering was extended to the United States in November.
- 2013
Distribution expansion
[1]The distribution centre was expanded to approximately 250,000 square feet.
- 2012
First Alberta location
[1]Structube opened its first store in Alberta in September.
- 2006
Distribution centre opened
[1]The company built a distribution centre of approximately 54,000 square feet.
- 1980
Expansion into furniture
[1]Structube expanded from retail fixtures into furniture with a store in downtown Montreal.
- 1974
Business founded
[1]Structube was founded in Canada as a family business specializing in tubular retail clothing racks.
Products and positioning
Value-oriented modern furniture and home décor retailer
Furniture · 1980
Modern furniture
Structube's core offering consists of contemporary furniture designed for residential interiors. The assortment reflects the retailer's modern-design positioning and value-oriented approach, with products sold through its Canadian stores and online channel.
Home décor
Home accessories
Home accessories complement Structube's furniture assortment and support coordinated room decoration. They form part of the retailer's broader offer for customers furnishing or updating residential spaces.
Controversies
2021
Structube responds to criticism over Arabic-named bins
After criticism over naming garbage bins Walid and Wassim, Structube removed the items from its online store and apologized, saying that naming garbage bins after anyone can be offensive, particularly when a name suggests an ethnic, religious, or other minority group.
Brand decisions
2019
Withdrawal from the United StatesStrategyBackground
Structube had expanded its online offering into the United States in 2015.
Action taken
The company abandoned the U.S. market in May 2019.
Aftermath
Structube's operating footprint returned to a Canada-focused model.
2015
Integrated e-commerce launchStrategyBackground
Structube was expanding its physical store network and needed an online channel to complement conventional retail.
Action taken
The company introduced an e-commerce website integrated with its stores in May 2015.
Aftermath
The online business was extended to the United States later in 2015, although the company subsequently withdrew from that market in 2019.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/structube · Editorial policy · How profiles are compiled