Stride Rite Corporation
An American children's footwear brand with roots in a Boston shoe manufacturer founded in 1919.
Last updated October 16, 2026
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Overview
Stride Rite Corporation was an American footwear company whose principal identity became associated with children's shoes. It began in Boston in 1919 as the Green Shoe Manufacturing Company, founded by Thomas LaLonde, Jacob A. Slosberg, and Philip Green. The business later adopted the Stride Rite name, which had originally been associated with one of its products, and developed from a manufacturing enterprise into a broader footwear group with retail operations and a portfolio of established shoe brands. The company became publicly traded in 1960 and changed its corporate name to Stride Rite Corporation in 1966. Arnold Hiatt became president in 1968 and pursued an acquisition-led growth strategy intended to broaden the company's relevance across changing consumer preferences. Under this approach, Stride Rite expanded beyond its core children's positioning. It opened its first retail store in 1972 and acquired well-known footwear businesses including Sperry Top-Sider and Keds from Uniroyal in 1979. Later additions included Toddler University in 1994, Saucony in 2005, and Robeez in 2006. Stride Rite also became associated with workplace and social initiatives during Hiatt's leadership. The company established a day-care center for employees' children in 1971, later added senior day care for employees' parents, adopted a corporate smoking ban in 1986, and supported a Harvard University program for inner-city youth. Hiatt left the chairmanship in 1992 and subsequently concentrated on philanthropic and civic activities. The company's corporate independence ended in 2007, when Payless ShoeSource acquired Stride Rite. The combined business changed its name to Collective Brands, Inc. later that year. Stride Rite subsequently operated within Collective Brands' Performance + Lifestyle Group, alongside other footwear labels. In 2012, that performance and lifestyle portfolio was acquired by a group involving Wolverine World Wide, Blum Capital Partners, and Golden Gate Capital. Stride Rite, Keds, Sperry Top-Sider, and Saucony thus became part of a Wolverine-related transaction. The Stride Rite name continues as a children's footwear brand rather than the standalone public company described in its earlier history. The brand's products are marketed internationally through licensee Vida Shoes International, while the historical retail operations were concentrated in larger regional shopping malls and major U.S. markets. Its market identity centers on children's footwear, including shoes designed for early walkers, school-age children, casual use, and everyday activities. Because the reference material does not establish the current corporate headquarters, ownership structure, store count, or complete product catalog, those details are not stated here.
History
Stride Rite traces its history to Boston in 1919, when Thomas LaLonde, Jacob A. Slosberg, and Philip Green established the Green Shoe Manufacturing Company. LaLonde owned the Stride Rite name, which was later acquired for use by the business. Twelve years after the company's creation, LaLonde and Green sold their interests to Jacob Slosberg. Slosberg's sons, Samuel and Charles, subsequently took leading roles in sales and manufacturing. The company entered a new phase in 1960 when Green Shoe became publicly traded on the New York Stock Exchange. In 1966, it adopted the Stride Rite Corporation name, reflecting the growing importance of one of its best-known product names. Arnold Hiatt became president in 1968. He used acquisitions as a principal growth mechanism, seeking to extend the company across footwear categories and align its portfolio with consumer changes. Stride Rite opened its first retail store in 1972. Its expansion accelerated in 1979 with the purchase of Sperry Top-Sider and Keds from Uniroyal. The company later acquired Toddler University in 1994, Saucony in 2005, and Robeez in 2006. These transactions gave the company exposure to children's, casual, athletic, and infant footwear rather than limiting it to a single children's label. Hiatt's tenure also gave the company a distinctive workplace and social-policy profile. Stride Rite opened an employee day-care center in 1971, established senior day care for employees' parents, banned smoking in 1986, and sponsored 40 inner-city youths to attend Harvard University. Hiatt stepped down as chairman in 1992 and subsequently devoted much of his public work to philanthropy and electoral-reform advocacy. In 2007, Payless ShoeSource acquired Stride Rite. The purchaser changed the combined company's name to Collective Brands, Inc. on August 16 of that year. Stride Rite later operated within the renamed Collective Brands Performance + Lifestyle Group. In 2012, the group was acquired through a joint transaction involving Wolverine World Wide, Blum Capital Partners, and Golden Gate Capital. The transaction brought Stride Rite, Keds, Sperry Top-Sider, and Saucony into the Wolverine-related portfolio. The historical corporation therefore differs from the contemporary brand identity. Stride Rite is now presented primarily as a children's footwear brand, with products marketed globally through Vida Shoes International as licensee. The reference material does not provide a reliable current store count, headquarters, legal owner, or detailed current management roster, so those fields are left open rather than inferred.
- 2012
Performance and lifestyle portfolio transaction
[1]Stride Rite and associated brands become part of a transaction involving Wolverine World Wide and financial partners.
- 2007
Payless ShoeSource acquisition
[1]Payless ShoeSource acquires Stride Rite, after which the combined company becomes Collective Brands.
- 2006
Robeez acquired
[1]Stride Rite purchases Robeez, an infant and early-child footwear brand.
- 2005
Saucony acquired
[1]The company completes its acquisition of Saucony.
- 1994
Toddler University acquired
[1]Stride Rite adds Toddler University to its portfolio.
- 1979
Sperry Top-Sider and Keds acquired
[1]The company acquires both footwear brands from Uniroyal.
- 1972
First retail store opens
[1]Stride Rite enters direct retailing with its first company store.
- 1966
Corporate name adopts Stride Rite
[1]Green Shoe changes its name to Stride Rite Corporation.
- 1960
Public listing
[1]Green Shoe becomes a public company and is listed on the New York Stock Exchange.
- 1919
Green Shoe Manufacturing Company is founded
[1]Thomas LaLonde, Jacob A. Slosberg, and Philip Green establish the company in Boston, Massachusetts.
Products and positioning
A heritage American children's footwear brand emphasizing fit, comfort, and age-specific footwear needs.
Children's footwear
Stride Rite children's footwear
The core Stride Rite line consists of children's shoes designed for everyday wear across early childhood and school-age stages. The brand is associated with fit-oriented construction, comfort, and age-specific sizing, with product types historically including casual shoes, athletic styles, sandals, and other seasonal footwear.
Infant and toddler footwear
Stride Rite toddler and early-walker shoes
This portion of the range serves infants, toddlers, and children learning to walk. It emphasizes flexible, supportive designs and sizing intended for rapidly changing feet. The supplied sources identify the brand's children's focus but do not provide a complete current model list or confirmed launch dates for individual products.
Brand decisions
2012
Sale of the Performance + Lifestyle GroupM&ABackground
Collective Brands reorganized and sold its performance and lifestyle footwear portfolio.
Action taken
A group involving Wolverine World Wide, Blum Capital Partners, and Golden Gate Capital acquired the portfolio containing Stride Rite and related brands.
Aftermath
Stride Rite continued as a brand within the post-transaction footwear portfolio rather than as the former standalone corporation.
Transaction value. US$1.23 billion (2012 transaction)
2007
Acquisition by Payless ShoeSourceM&ABackground
Stride Rite was combined with a major footwear retailer as part of a broader consolidation.
Action taken
Payless ShoeSource acquired Stride Rite, and the combined company adopted the Collective Brands name.
Aftermath
Stride Rite ceased operating as an independent public footwear corporation and became part of Collective Brands.
2005
Acquisition of SauconyM&ABackground
The company continued its portfolio-expansion strategy in footwear.
Action taken
Stride Rite completed the acquisition of Saucony.
Aftermath
The transaction strengthened the company's presence in athletic footwear.
1979
Acquisition of Sperry Top-Sider and KedsM&ABackground
Stride Rite pursued acquisitions to broaden its footwear portfolio and respond to consumer preferences.
Action taken
The company purchased Sperry Top-Sider and Keds from Uniroyal.
Aftermath
Stride Rite expanded beyond its core children's footwear identity into established casual and lifestyle brands.
1966
Corporate rebranding around Stride RiteStrategyBackground
The company wanted its corporate identity to reflect the Stride Rite name, one of its best-known products.
Action taken
Green Shoe Manufacturing Company changed its name to Stride Rite Corporation.
Aftermath
The Stride Rite name became the principal corporate and consumer-facing identity.
Recent events
- 2012
Performance and lifestyle portfolio is acquired[1]
M&A
Stride Rite and several related footwear brands became part of a transaction involving Wolverine World Wide, Blum Capital Partners, and Golden Gate Capital.
- 2007
Payless ShoeSource acquires Stride Rite[1]
M&A
Payless ShoeSource acquired Stride Rite, ending the company's independent corporate identity.
- 2007
Corporate name changes to Collective Brands[1]
Other
Following the Payless transaction, the combined company adopted the name Collective Brands, Inc.
- 2006
Stride Rite acquires Robeez[1]
M&A
Stride Rite purchased Robeez, expanding its presence in infant and early-child footwear.
- 2005
Stride Rite acquires Saucony[1]
M&A
The company completed its acquisition of Saucony, adding a major athletic footwear business.
- 1979
Stride Rite acquires Sperry Top-Sider and Keds[1]
M&A
Stride Rite purchased the Sperry Top-Sider and Keds brands from Uniroyal, broadening its footwear portfolio.
- 1966
Green Shoe adopts the Stride Rite Corporation name[1]
Other
The company changed its corporate name to highlight the Stride Rite brand.
- 1960
Green Shoe Manufacturing Company becomes publicly listed[1]
Other
The company became a public corporation and was listed on the New York Stock Exchange.
Sources2 sources
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