Strategy Salad
South Korean crisis management communication consulting firm
Last updated September 2, 2026
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Overview
Strategy Salad is a South Korean crisis management communication consulting firm, established in 2009. It is described as the first corporate crisis management communication consulting firm in South Korea. The firm provides services in crisis management, issue management, strategic media relations, and corporate communication, and has worked with over 300 domestic and international companies and organizations since its founding.
History
Strategy Salad was established in April 2009 as the first corporate crisis management communication consulting firm in South Korea. At the time of its founding, the concept of corporate crisis management as a service was unfamiliar in the country, and there were no consulting firms specializing in it. Since then, the firm has evolved and has advised over 300 domestic and international companies and organizations across four divisions: crisis management, issue management, strategic media relations, and corporate communication. It is also the Korean partner of the global communication group Ruder Finn. The firm's consistent motto since its founding is 'Crisis is Our Client'.
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