Strand Hotell, Borgholm
A seaside entertainment and conference hotel in Borgholm on Öland, Sweden, known for its spa, dining and live music history.
Last updated September 27, 2026
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Overview
Strand Hotell, Borgholm is a seaside entertainment and conference hotel located in Borgholm on the Swedish island of Öland. Its older section, designed by architect Gösta Gerdsiö, was built in 1952 on the site of a previous hotel building that had burned down the year before. For many years the hotel was owned by the Attoff family of restaurateurs, before being sold in 2000 to the Norwegian hotel group Norlandia Hotels & Resorts. The hotel has hosted artists such as Lionel Richie, Status Quo and Tom Jones, and its piano bar, started by Berndt Egerbladh in the 1980s, still remains. Today the property operates under the Strand Öland branding, offering 110 stylish rooms, the Dockside restaurant, and The Treat spa and club, with seasonal packages for the festive season and year-round experiences by the sea.
History
Strand Hotell Borgholm is a seaside entertainment and conference hotel in Borgholm on the Swedish island of Öland. Its older section, designed by architect Gösta Gerdsiö, was built in 1952 on the site of a previous hotel building that had burned down the year before. For many years the hotel was owned by the Attoff family of restaurateurs, who ran it as a local institution. In 2000 the property was sold to the Norwegian hotel group Norlandia Hotels & Resorts. Over the decades the hotel became known as a live music venue, hosting artists such as Lionel Richie, Status Quo and Tom Jones. Its piano bar, started by Berndt Egerbladh in the 1980s, still remains part of the hotel's character. Today the hotel operates under the Strand Öland branding, offering 110 stylish rooms, the Dockside restaurant, and The Treat spa and club, with seasonal packages for the festive season and year-round experiences by the sea.
- 2000
Hotel sold to Norwegian hotel group Norlandia Hotels & Resorts.
- 1980
Piano bar started by Berndt Egerbladh.
- 1952
Older section of the hotel, designed by Gösta Gerdsiö, was built.
- 1951
Previous hotel building on the site burned down.
Products and positioning
A year-round seaside destination for pleasure-seekers, combining relaxation, nature and quality with spa, dining and entertainment.
110 rooms
Dockside restaurant
The Treat Club & Garden spa
Piano bar
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