STRAIGHTRIDE INC

STRAIGHTRIDE INC (ストレイトライド株式会社) is a Japanese real estate investment consulting firm headquartered in Shinjuku, Tokyo. Founded in 2012 by Yutaka Ochiai as Straight Co., Ltd., the company initially operated as an IT venture providing system development, advertising distribution, and web design services. In 2013, it relocated to Shibuya and changed its name to STRAIGHTRIDE INC, registering the trademark. The company entered the real estate business in 2015 after obtaining a Tokyo Metropolitan Governor's license, and launched its real estate investment platform TOKYO Restyle. STRAIGHTRIDE positions itself as a consulting firm specializing in investment real estate, leveraging its IT background under the concept of "IT × Real Estate." Its core service is providing investment property consulting to individual investors, including property introduction, investment strategy planning, and asset management. The company operates TOKYO Restyle, a platform that introduces income-generating properties in Tokyo's 23 wards, focusing on station-adjacent, low-price-range properties. It also provides educational content for real estate investment beginners. A key differentiator is its proprietary property selection system, MIKATA-ism™, which quantifies professional property appraisal. Developed in-house, the system evaluates properties based on 25 detailed criteria across three axes: profitability, stability, and risk avoidance. It was patented in 2019 (Patent No. 6489704). The system aims to bridge the information gap between real estate agents and investors by providing detailed survey data and projected income statements. The company's stated purpose is to realize a society where honest and reliable sales practices make investment safe and secure. Its vision is "Happiness Rank-Up" — to deeply engage in customers' life upgrades beyond a single transaction. The mission is "Work that Captivates Hearts" — becoming an entity that customers trust and entrust, rather than merely selling. Values include gratitude, growth, and pride. The credo is to become the most trusted partner for clients, and the spirit emphasizes that the present moment determines the future. As of 2022, STRAIGHTRIDE is registered as a rental housing management business operator. The company remains privately held and continues to operate from its office in Shinjuku, near Shinjuku-gyoenmae Station.

STRAIGHTRIDE INC was established in 2012 in Kita, Tokyo, as Straight Co., Ltd. (ストレイト株式会社). The company began as an IT venture, offering technology support services in system development, advertising distribution, and web design. In 2013, due to business expansion, the office was relocated to Shibuya, Tokyo, and the company changed its name to STRAIGHTRIDE INC, registering the trademark (applications 2013-65156 and 2013-65157). In 2015, the company obtained a Tokyo Metropolitan Governor's license and entered the real estate business, launching the real estate investment platform TOKYO Restyle. This marked a shift from pure IT services to real estate investment consulting, leveraging its technological background. In 2016, STRAIGHTRIDE filed a patent for its income property selection criteria, MIKATA-ism™ (application 2016-142212). The system was developed to quantify professional property appraisal, inspired by how a carpenter can select optimal wood by examining grain and knots. In 2017, the office moved to Shinjuku, Tokyo, and the company released a membership service called "MIKATA-ism™ Light," allowing users to input property information and view evaluations. In 2018, the patent for the real estate information provision system was granted. In 2019, the patent for MIKATA-ism was officially registered (Patent No. 6489704). In 2022, STRAIGHTRIDE registered as a rental housing management business operator, expanding its service scope to include property management. The company continues to operate as a consulting firm focused on investment real estate, with a mission to bridge the information gap between real estate agents and investors. It remains privately held and is headquartered in Shinjuku, Tokyo.

• 2022

  Registered as a rental housing management business operator.

• 2019

  MIKATA-ism™ patent officially registered (Patent No. 6489704).

• 2018

  Obtained patent for real estate information provision system.

• 2017

  Moved office to Shinjuku, Tokyo; released membership service MIKATA-ism™ Light.

• 2016

  Filed patent for MIKATA-ism™ property selection system (application 2016-142212).

• 2015

  Obtained Tokyo Metropolitan Governor's license and entered real estate business; launched TOKYO Restyle.

• 2013

  Moved office to Shibuya, Tokyo; changed name to STRAIGHTRIDE INC and registered trademark.

• 2012

  Founded as Straight Co., Ltd. in Kita, Tokyo; started IT services including system development, ad distribution, and web design.

A consulting firm specializing in investment real estate, combining IT and real estate to provide data-driven property selection and investment services.

• TOKYO Restyle

  A real estate investment platform introducing income-generating properties in Tokyo's 23 wards, focusing on station-adjacent, low-price-range properties. It provides industry-fastest property information and basic knowledge content for beginners.

• MIKATA-ism™

  A proprietary property selection system that quantifies professional property appraisal. It evaluates properties based on 25 detailed criteria across three axes: profitability, stability, and risk avoidance. Patented in 2019 (Patent No. 6489704).

• MIKATA-ism™ Light

  A membership service released in 2017 that allows users to input property information and view evaluations.

1. 1ストレイトライド株式会社｜公式サイトstraight.biz
2. 2会社情報｜ストレイトライド株式会社straight.biz
3. 3アクセス｜ストレイトライド株式会社straight.biz
4. 4PURPOSE｜ストレイトライド株式会社straight.biz
5. 5ストレイトライド - Wikipediaja.wikipedia.org
6. 6STRAIGHTRIDE INC - Wikidatawikidata.org