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Straight from New York Pizza

Straight from New York Pizza is an Oregon pizzeria brand specializing in New York-style pizza.

Last updated August 26, 2026

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Overview

Straight from New York Pizza, commonly abbreviated as SFNY, is a pizzeria brand based in Oregon, United States. The business is associated with New York-style pizza and began in 1986, when Mike Rice and Ian Jacobson opened its first location in downtown Salem. The Salem opening established the brand around a recognizable New York pizzeria format rather than a broad, multi-category restaurant concept. The business expanded locally during its first decade. Two additional Salem locations opened within ten years of the original restaurant, creating a small local network in the city where the brand began. The available reference material does not identify the exact opening years of those restaurants, nor does it provide information about ownership changes, corporate structure, franchising, financial performance, or a parent company. By 2018, Straight from New York Pizza had three locations in Portland. These were identified as a Belmont Street restaurant in the Sunnyside area of southeast Portland, a West Burnside Street location in the Northwest District, and a Hawthorne Boulevard location also associated with the Sunnyside neighborhood. The Portland presence extended the brand beyond Salem while retaining its Oregon focus. The brand's publicly described business scope is narrow and restaurant-led: it serves New York-style pizza through physical pizzeria locations. The available sources do not document packaged products, retail distribution, a national franchise system, major advertising campaigns, executive leadership beyond the founders, or international operations. Its positioning is therefore best understood as a regional Oregon pizza brand whose identity is built on the New York-style pizzeria tradition. Current operating status and the number of active locations are not established by the supplied reference material.

History

Straight from New York Pizza was established in 1986 by Mike Rice and Ian Jacobson, who opened the first restaurant in downtown Salem, Oregon. The available historical record presents the company as a pizzeria serving New York-style pizza, with its initial identity tied to the format and food traditions of a New York neighborhood pizza shop. During the decade following the first opening, the business added two more Salem locations. These additional restaurants formed a local cluster and indicate that the founders pursued measured regional expansion rather than immediately developing a national chain. The sources supplied do not specify the addresses, opening dates, ownership arrangements, or operating model of those Salem restaurants. The brand later expanded into Portland. By 2018, Straight from New York Pizza had three Portland locations: one on Belmont Street in the Sunnyside neighborhood of southeast Portland, one on West Burnside Street in Portland's Northwest District, and one on Hawthorne Boulevard in Sunnyside. The Portland locations gave the brand a presence in two of Oregon's principal urban markets while maintaining its regional character. No reliable information in the supplied material establishes a parent company, subsequent acquisitions, franchising activity, public listing, financial results, current executives, or a definitive present-day store count. The available account also does not describe product lines beyond New York-style pizza. Accordingly, the documented history is that of an Oregon pizzeria founded in Salem in 1986, expanded through additional Salem restaurants, and operating three Portland locations by 2018.

  • 2018

    Three Portland locations documented

    [1]

    The brand was documented as having three Portland locations: Belmont Street, West Burnside Street, and Hawthorne Boulevard.

  • 1996

    Salem presence expanded

    [1]

    Two additional Salem locations opened within the decade after the original restaurant, bringing the brand to three Salem locations.

  • 1986

    First Salem pizzeria opened

    [1]

    Mike Rice and Ian Jacobson opened the first Straight from New York Pizza location in downtown Salem, Oregon.

Products and positioning

A regional Oregon pizzeria brand focused on New York-style pizza.

  • Pizza

    New York-style pizza

    The brand's documented core offering is New York-style pizza served through its Oregon pizzeria locations. The available reference does not provide a complete menu, named varieties, ingredient specifications, serving sizes, or information about related food and beverage products.

Sources1 sources

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