Storehouse Furniture
Storehouse Furniture was an Atlanta-founded American furniture retailer known for contemporary design, accessible pricing, and the introduction of international furniture manufacturers to the United States.
Last updated August 25, 2026
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History
Storehouse Furniture was established in Atlanta, Georgia, in 1969. From its early years, it positioned itself as a contemporary furniture retailer that paired design-conscious merchandise with relatively accessible pricing. The company became associated with the introduction of international furniture manufacturers to the United States, helping make a broader range of contemporary furnishings available to American consumers. Storehouse expanded through both company-owned locations and franchises. Its store network grew across the Southeastern United States and Texas and later reached the Mid-Atlantic region. This geographic development made the company a significant regional furniture retailer, while its merchandising emphasis remained centered on contemporary residential furnishings rather than a broad department-store assortment. In 1999, Virginia-based Rowe Companies acquired Storehouse Furniture. Rowe subsequently combined Storehouse with its Home Elements brand in 2002. The integration was intended to create a stronger retail division and resulted in an operation described as having more than 60 stores in 15 states. During this period, Storehouse received industry recognition, winning the ARTS Award for Best Furniture Store on two occasions and receiving Home Magazine's Retailer of the Year award in 2003. The company's expansion and awards were followed by a financial decline at the parent-company level. On September 18, 2006, Rowe Companies filed for Chapter 11 bankruptcy protection and disclosed plans to sell Storehouse. Hudson Capital Partners was engaged less than a month later to liquidate the retailer's inventory. The liquidation led to the closure of all Storehouse stores, bringing the brand's physical retail operations to an end. The remaining legal and financial estate was later dealt with separately from the operating retail chain. On June 17, 2011, Oak Point Partners acquired the residual assets of the Storehouse, Inc. Bankruptcy Estate, including known and unknown assets that had not already been administered. The available sources do not document a reopening of Storehouse stores or a return of the brand to active retail operations after the 2006 liquidation.
- 2011
Residual bankruptcy-estate assets transferred
[1]Oak Point Partners acquires the remaining known and unknown assets of the Storehouse, Inc. Bankruptcy Estate that had not previously been administered.
- 2006
Parent-company bankruptcy and Storehouse liquidation
[1]Rowe Companies files for Chapter 11 protection, announces plans to sell Storehouse, and subsequently appoints Hudson Capital Partners to liquidate the retailer's inventory. All Storehouse stores close.
- 2003
Retailer of the Year recognition
[1]Home Magazine names Storehouse Furniture Retailer of the Year.
- 2002
Integration with Home Elements
[1]Rowe integrates Storehouse with its Home Elements brand to form a retail division reported to include more than 60 stores in 15 states.
- 1999
Acquisition by Rowe Companies
[1]Virginia-based Rowe Companies acquires Storehouse Furniture.
- 1969
Storehouse Furniture is founded in Atlanta
[1]Storehouse Furniture is established in Atlanta, Georgia, as a contemporary furniture retailer.
Products and positioning
Contemporary, well-designed furniture offered at comparatively accessible prices, with a strong emphasis on international manufacturers and design-led retailing.
Furniture
Contemporary residential furniture
Storehouse's core assortment consisted of contemporary furniture for residential interiors. The retailer was associated with design-led products that aimed to provide a modern appearance without positioning the entire assortment as luxury-only merchandise. Available reference material does not identify specific product models or individual named collections.
Furniture sourcing and retail
International furniture manufacturers
A distinguishing part of Storehouse's offering was its role in introducing international furniture manufacturers to American consumers. The company used this international sourcing emphasis to broaden its contemporary furnishings assortment, although the available source does not provide a complete list of manufacturers or product lines.
Brand decisions
2006
Liquidation and closure of Storehouse storesOtherBackground
Rowe Companies filed for Chapter 11 bankruptcy protection and announced plans to sell Storehouse Furniture.
Action taken
Hudson Capital Partners was hired to liquidate Storehouse's inventory. The retailer then closed all of its stores.
Aftermath
Storehouse ceased operating as a retail store chain. The remaining bankruptcy-estate assets were later transferred to Oak Point Partners in 2011.
2002
Integration of Storehouse with Home ElementsStrategyBackground
After acquiring Storehouse, Rowe Companies sought to strengthen its retail operations by combining Storehouse with its Home Elements brand.
Action taken
Rowe integrated the two brands into a retail division reported to comprise more than 60 stores in 15 states.
Aftermath
The integration expanded the reported scale of Rowe's retail division, but the available sources do not provide separate post-integration financial results for Storehouse.
Recent events
- 2011
Oak Point Partners acquires residual Storehouse bankruptcy-estate assets[1]
M&A
Oak Point Partners acquired the remaining known and unknown assets of the Storehouse, Inc. Bankruptcy Estate that had not previously been administered.
- 2006
Rowe Companies files for Chapter 11 and announces plans to sell Storehouse[1]
Bankruptcy · M&A
Rowe Companies sought Chapter 11 bankruptcy protection and announced plans to sell its Storehouse Furniture business.
- 2006
Hudson Capital Partners liquidates Storehouse inventory and closes the stores[1]
Bankruptcy
Less than a month after the bankruptcy filing, Hudson Capital Partners was hired to liquidate Storehouse's inventory. The liquidation process was followed by the closure of all Storehouse stores.
Sources1 sources
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