The Pines Shopping Centre
A sub-regional shopping centre in Doncaster East, Melbourne, Victoria, Australia.
Last updated August 26, 2026
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Overview
The Pines Shopping Centre is a sub-regional retail and community facility in Doncaster East, in Melbourne's north-eastern suburbs, approximately 19 kilometres east of the Melbourne central business district. The centre occupies the corner of Blackburn Road and Reynolds Road and serves surrounding residential communities with supermarket, department-store, specialty retail, services and civic facilities. The property was developed by Lustig & Moar and opened on 27 October 1986. Jeff Kennett, then Victoria's opposition leader, officially opened the centre. Its original retail mix included Target, Woolworths and approximately 45 specialty stores, with a gross lettable area of about 15,000 square metres. A cosmetic refurbishment in 2000 refreshed the existing centre without fundamentally changing its role as a neighbourhood-oriented shopping destination. A larger expansion began after the Westfield Group commenced a multi-million-dollar redevelopment in 2004. The project added Coles, Aldi, 55 specialty stores and more parking at the northern end of the property. In October 2004, the centre was sold to Stockland and renamed Stockland The Pines, linking the property to Stockland's national retail-property portfolio. During Stockland's ownership, the centre also developed a broader community-services role. The Pines Learning and Activity Centre, a multipurpose community facility, opened behind the shopping centre in 2007. The centre received another substantial refresh in late 2016. Aldi expanded its floor area and specialty retail areas were updated. In November 2016, Kmart opened in a new store replacing Target, reflecting Wesfarmers' wider effort to consolidate its Target and Kmart store networks and address weaker-performing Target locations. In January 2021, Stockland sold the property to a joint ownership structure comprising JY Group, with a 54 percent interest, and Haben Property Fund, with a 46 percent interest. Following the transaction, the centre reverted to the name The Pines Shopping Centre. Its facilities include a library, community centre, medical centre, several banks, more than 100 specialty stores and undercover parking. The property therefore functions not only as a retail centre but also as a local services and community hub.
History
The Pines Shopping Centre was developed by Lustig & Moar in Doncaster East, a north-eastern suburb of Melbourne. It opened on 27 October 1986, with Jeff Kennett, then Victoria's opposition leader, conducting the formal opening. The centre was established as a sub-regional shopping destination for surrounding communities and was positioned at the intersection of Blackburn Road and Reynolds Road, around 19 kilometres east of Melbourne's CBD. At the beginning of the 2000s, the centre comprised a Target department store, Woolworths supermarket and approximately 45 specialty stores. Its gross lettable area was about 15,000 square metres. A minor cosmetic refurbishment took place in 2000, updating the appearance of the property while retaining its established retail composition. The centre underwent a more significant expansion in 2004. Westfield commenced a multi-million-dollar project that introduced Coles and Aldi, added 55 specialty stores and increased parking capacity at the northern end of the property. In October of that year, the centre was sold to Stockland and adopted the name Stockland The Pines. The change placed the property within Stockland's Australian shopping-centre portfolio and associated the site with Stockland's retail operating model. The Pines also developed a community-services dimension. In 2007, The Pines Learning and Activity Centre opened at the rear of the shopping centre as a multipurpose facility. Other non-retail amenities identified with the centre include a library, a community centre, a medical centre and several banks. These facilities complemented the centre's supermarket and specialty-retail offer and helped establish it as a local services hub. In late 2016, the property received another refurbishment. Aldi expanded its selling area, while the specialty-store component was refreshed. Kmart opened a new store in November 2016, replacing Target. The change was consistent with Wesfarmers' national strategy to consolidate the Kmart and Target brands and reduce the role of underperforming Target locations. Stockland's ownership ended in January 2021, when the centre was sold to JY Group and Haben Property Fund. JY Group acquired a 54 percent interest and Haben Property Fund acquired 46 percent. After the sale, the property reverted to its former name, The Pines Shopping Centre. It remains an active sub-regional shopping centre with supermarkets, discount department-store retail, specialty stores, community facilities, health services, banking and undercover parking.
- 2021
Ownership changes and name restoration
[1]Stockland sold the centre to JY Group and Haben Property Fund, after which it resumed the name The Pines Shopping Centre.
- 2016
Refurbishment and Kmart conversion
[1]A refurbishment expanded Aldi and refreshed specialty retail areas; Kmart replaced Target in November.
- 2007
Community facility opens
[1]The Pines Learning and Activity Centre opened as a multipurpose facility behind the centre.
- 2004
Major expansion
[1]An expansion added Coles, Aldi, 55 specialty stores and additional car parking.
- 2004
Stockland acquisition and rebranding
[1]Stockland acquired the centre in October and renamed it Stockland The Pines.
- 2000
Cosmetic refurbishment
[1]The centre received a minor cosmetic refurbishment while operating with Target, Woolworths and approximately 45 specialty stores.
- 1986
Centre opens
[1]The Pines Shopping Centre opened on 27 October in Doncaster East after development by Lustig & Moar.
Products and positioning
A convenient sub-regional shopping and community-services centre serving Doncaster East and nearby north-eastern Melbourne suburbs.
Grocery retail · 1986
Supermarket and grocery retail
The centre's supermarket offer has included Woolworths, Coles and Aldi at different stages of its development. These stores provide everyday groceries, fresh food and household essentials and form the core of the centre's convenience-oriented retail proposition.
Discount department store · 2016
Kmart
Kmart opened at the centre in November 2016, replacing Target. Its range covers value-oriented general merchandise, homewares, clothing, toys and everyday household products, providing a major non-food anchor for the centre.
Specialty shopping · 1986
Specialty retail
The Pines contains more than 100 specialty stores across categories such as fashion, beauty, food, services and everyday consumer needs. The specialty component has been expanded and refreshed during successive redevelopment and refurbishment programs.
Community services · 2007
Community and professional services
Beyond retail, the centre provides access to a library, community centre, medical centre, banks and the Pines Learning and Activity Centre. These facilities broaden the property into a local community and services destination.
Brand decisions
2021
Sale to JY Group and Haben Property FundM&ABackground
Stockland exited ownership of the shopping centre in January 2021.
Action taken
JY Group acquired a 54 percent interest and Haben Property Fund acquired 46 percent. The property returned to the name The Pines Shopping Centre.
Aftermath
The centre continued operating as an independent The Pines-branded shopping centre under joint ownership.
2016
Target replaced by KmartGeneration changeBackground
The centre underwent a refurbishment while Wesfarmers pursued a national strategy to consolidate its Target and Kmart store networks.
Action taken
A new Kmart store opened in November 2016, replacing the existing Target store.
Aftermath
The change altered the centre's department-store anchor and aligned the site with Kmart's value-focused retail format.
2004
Stockland acquisition and rebrandingM&ABackground
Following an expansion led by Westfield, the shopping centre changed ownership in October 2004.
Action taken
Stockland acquired the property and renamed it Stockland The Pines.
Aftermath
The centre operated under the Stockland The Pines name until its sale in 2021.
Recent events
- 2021
Stockland sells the property to JY Group and Haben Property Fund[1]
M&A
In January 2021, Stockland sold the centre to JY Group, which acquired 54 percent, and Haben Property Fund, which acquired 46 percent. The property reverted to the name The Pines Shopping Centre.
- 2016
Kmart replaces Target after centre refurbishment[1]
Product generation · Other
A late-2016 refurbishment expanded Aldi and refreshed specialty retail areas. Kmart opened in November, replacing Target.
- 2007
The Pines Learning and Activity Centre opens[1]
Other
A multipurpose community facility opened at the rear of the shopping centre, expanding the site's role beyond retail.
- 2004
Expansion adds Coles, Aldi and specialty stores[1]
Other
Westfield commenced a multi-million-dollar expansion that added Coles, Aldi, 55 specialty stores and additional northern-end car parking.
- 2004
Centre sold to Stockland and rebranded[1]
M&A
The property was sold to Stockland in October 2004 and renamed Stockland The Pines.
- 2000
The Pines receives a cosmetic refurbishment[1]
Other
The centre, then containing Target, Woolworths and approximately 45 specialty stores, underwent a minor cosmetic refurbishment.
- 1986
The Pines Shopping Centre opens in Doncaster East[1]
Other
The centre opened on 27 October 1986 after being developed by Lustig & Moar. Jeff Kennett, Victoria's opposition leader at the time, performed the opening.
Sources2 sources
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