Stockland Hervey Bay
A regional shopping centre in Urraween, Hervey Bay, Queensland, Australia, owned and operated within the Stockland shopping-centre portfolio.
Last updated August 26, 2026
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Overview
Stockland Hervey Bay is a regional shopping centre serving Hervey Bay and the wider Fraser Coast region of Queensland, Australia. The centre is located in Urraween, one of the suburban localities within the Hervey Bay urban area, and is identified in reference material as the largest shopping centre in Hervey Bay and the Fraser Coast region. Its catchment is associated with a growing coastal city whose economy is strongly influenced by tourism, retirement living, local services, recreation and population growth. Stockland acquired the centre in April 2011. At the time of the acquisition, the property had approximately 15,600 square metres of floor area and 48 stores. In 2013, Stockland commenced a major redevelopment valued at approximately A$115 million. The planned works were intended to more than double the centre's floor area to over 35,000 square metres, add approximately 70 specialty stores and introduce a 500-seat food court. The completed development was planned to bring the total store count to approximately 110. The available reference material does not establish a separate original opening year or provide a confirmed completion date for the redevelopment. The centre's role is primarily that of a regional retail and services hub rather than a standalone product brand. Its tenant mix is described at a high level through the redevelopment plans, which included specialty retail, food-and-beverage facilities and a large food court. Specific current anchor tenants, store listings, floor-area figures after redevelopment and operating performance are not established by the supplied sources and are therefore not stated here. Stockland Hervey Bay benefits from the scale and regional importance of Hervey Bay. The city is approximately 290 kilometres north of Brisbane and is connected by road, air and regional transport services. Hervey Bay is known for calm beaches, boating, fishing, access to K'gari and whale watching in Platypus Bay. The area's population was 57,722 in the 2021 Australian census, although that figure describes the city rather than the shopping centre's precise trade area. The centre provides a conventional indoor retail destination for residents and visitors, complementing the town's dispersed coastal suburbs and tourism-oriented economy. No reliable information in the supplied material identifies a distinct founder, current centre manager, specific post-redevelopment opening date, financial performance, public share listing or separate corporate ownership structure. The brand should consequently be understood as a Stockland property and shopping-centre identity, not as an independently listed company or a consumer-goods brand.
History
Stockland Hervey Bay is a regional shopping centre in Urraween, within the Hervey Bay urban area of Queensland's Fraser Coast region. The centre forms part of Stockland's Australian shopping-centre portfolio and serves the largest population centre in the Fraser Coast region. The supplied reference material does not document the centre's original construction or opening date. It does establish that Stockland acquired the property in April 2011. At acquisition, the centre comprised approximately 15,600 square metres of floor area and 48 stores. This indicates that it was already an established retail property before entering Stockland's portfolio. Stockland announced and commenced a substantial redevelopment in 2013. The project was valued at approximately A$115 million and was designed to more than double the centre's floor area, taking it to over 35,000 square metres. The plan also called for approximately 70 additional specialty stores and a 500-seat food court, increasing the intended total number of stores to about 110. These changes were aimed at strengthening the centre's role as a regional destination for Hervey Bay and the broader Fraser Coast rather than serving only as a small local shopping complex. The centre's commercial significance reflects the growth and geography of Hervey Bay. The city is a coastal population centre approximately 290 kilometres north of Brisbane, with suburbs spread along the bay and an economy influenced by tourism, whale watching, boating, fishing, beach recreation and access to K'gari. The area was proclaimed the City of Hervey Bay in 1984 and became part of the Fraser Coast Region through local-government amalgamation in 2008. Stockland Hervey Bay is described as the largest shopping centre in Hervey Bay and the Fraser Coast region, giving it an important role in consolidating retail and service activity for local residents and visitors. The reference material does not provide a confirmed date for completion of the redevelopment, a definitive current store directory, current floor area, individual tenant histories, centre-management details or financial performance. It also does not identify a separate corporate entity, founder or independently listed security associated with Stockland Hervey Bay. Its documented history is therefore best understood through the acquisition and expansion of the property under Stockland's ownership and management.
- 2013
Major redevelopment begins
[1]A redevelopment valued at approximately A$115 million was commenced, with plans to expand the centre beyond 35,000 square metres, add around 70 specialty stores and build a 500-seat food court.
- 2011
Stockland acquisition
[1]Stockland acquired the Hervey Bay shopping centre in April. The centre had approximately 15,600 square metres of floor area and 48 stores at the time.
Products and positioning
A regional convenience, retail and services hub for Hervey Bay and the wider Fraser Coast, combining specialty shopping and food-and-beverage facilities with the scale expected of a major Stockland centre.
Retail · 2013
Specialty retail stores
The centre's planned expansion included approximately 70 additional specialty stores, taking the intended total to about 110 stores. The supplied material does not provide a verified current tenant list or identify individual retail brands.
Food and beverage
Food court
A 500-seat food court was included in the redevelopment plan announced when Stockland began expanding the centre in 2013. The reference material does not confirm the current food-court configuration or its operators.
Shopping-centre services
Regional shopping-centre facilities
Stockland Hervey Bay provides a consolidated retail and service destination for Hervey Bay and the wider Fraser Coast. The available sources support its regional-centre role but do not specify all current amenities, services or anchor tenants.
Brand decisions
2013
Expansion of the regional shopping centreStrategyBackground
Stockland's existing Hervey Bay property had approximately 15,600 square metres of floor area and 48 stores. Hervey Bay was the principal population centre of the Fraser Coast region and had a growing tourism and services economy.
Action taken
Stockland commenced a redevelopment valued at approximately A$115 million. The plan sought to more than double floor area to over 35,000 square metres, add approximately 70 specialty stores and provide a 500-seat food court.
Aftermath
The plan was intended to increase the centre's regional scale to approximately 110 stores. The supplied sources do not provide verified post-project operating results or a confirmed completion date.
Announced redevelopment value. A$115 million planned investment (2013)
Sources2 sources
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