Stock+Field

Stock+Field is a farm, home, and outdoor retail brand associated with Big R, a family-owned retail chain founded in 1962 in the small Colorado towns of La Junta and Lamar. Big R describes itself as a dominant farm, ranch, and home retail chain in every market it serves, and it remains owned and operated by the same family that started the business. The company runs stores across five states — Colorado, New Mexico, Texas, Kansas, and Oklahoma — and sells a broad assortment of merchandise that spans clothing and footwear, farm implements and hardware, animal feed, firearms and ammunition, fishing and camping gear, lawn and garden supplies, home goods, and gifts. Its slogan, "Almost Anything, Big R's Got It!", captures the general-store breadth of the format. As a retail banner, Stock+Field fits within the farm, home, and outdoor category that Big R occupies. Big R reports carrying more than 60,000 items in store and working with roughly 700 vendor partners, buying from established brands to offer quality products at fair prices. The retailer sells through physical stores, online, and via buy-online-pickup-in-store service, and its website serves more than a million users who browse, find locations, and make purchases. Merchandise on the site includes branded goods such as YETI, Best Ride On Cars, Bernzomatic, and DEWALT, reflecting a mix of outdoor, home, and hardware categories. Because Stock+Field is documented as a farm, home, and outdoor retailer, it is best understood as a retail brand or banner rather than a manufacturer. Its identity is tied to the Big R organization, which has been family-owned since its founding and continues to operate stores in Colorado, New Mexico, Texas, Kansas, and Oklahoma. The brand's positioning is practical and community-oriented: it aims to be the leading farm, ranch, and home retailer in each of its markets, serving rural and small-town customers who need everyday supplies, feed, hardware, and outdoor equipment in one place.

Big R, the family-owned retail chain behind the Stock+Field banner, was founded in 1962 in the small Colorado towns of La Junta and Lamar. From the start it was a small, family-owned business, and the same family continues to own and operate the stores today. Over the decades the company expanded beyond its Colorado roots into neighboring states, and it now runs stores across five states: Colorado, New Mexico, Texas, Kansas, and Oklahoma. The company's stated ambition from the beginning has been to be the dominant farm, ranch, and home retail chain in every market it calls home. Its merchandise mix reflects that rural and small-town focus, combining clothing and footwear, farm implements and hardware, animal feed, firearms and ammunition, fishing and camping gear, lawn and garden supplies, home goods, and gifts. The slogan "Almost Anything, Big R's Got It!" summarizes the general-store breadth that the chain has maintained. By the 2020s Big R operated a substantial omnichannel business. According to its own reporting, stores carry more than 60,000 items, the company buys from roughly 700 vendor partners, and its website serves more than a million users who browse, find locations, and make purchases. Customers can shop in store, online, or buy online and pick up at their nearest location. The Stock+Field name is documented as a farm, home, and outdoor retailer within this organization, representing the same retail category and customer base that Big R has served since its founding.

• 1962

  Big R founded in La Junta and Lamar, Colorado, as a small family-owned business.

• Big R expands to operate stores across Colorado, New Mexico, Texas, Kansas, and Oklahoma.

Dominant farm, ranch, and home retail chain in its markets, offering a broad assortment under the slogan "Almost Anything, Big R's Got It!"

• YETI Camino Zip 18L Carryall Tote Bag

  Outdoor tote bag sold through Big R's online store.

• Best Ride On Cars Realtree Typhoon Orange & Camo 12V Ride-On UTV

  Children's ride-on UTV sold through Big R's online store.

• Bernzomatic Disposable Propane Camping Cylinder - 16 oz.

  Camping propane cylinder sold through Big R's online store.

• DEWALT 20V MAX Cordless Impact Wrench, 1/2 in., Bare Tool Only (DCF900B)

  Cordless impact wrench sold through Big R's online store.

1. 1Big R of CO, TX, NM, OK and KSbigronline.com
2. 2About Usbigronline.com
3. 3Customer Servicebigronline.com
4. 4Stock+Fieldwikidata.org