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Stilius

Stilius is a Lithuanian weekly lifestyle and celebrity magazine published since 1997 as a supplement to the daily Lietuvos rytas.

Last updated September 29, 2026

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Overview

Stilius is a Lithuanian weekly magazine devoted to lifestyle, celebrity, fashion and human-interest journalism. It was launched on 21 November 1997 as a supplement to Lietuvos rytas, the country's largest daily newspaper, and has been published continuously since then. The magazine is closely tied to the Lietuvos rytas media house, which also operates the news portal lrytas.lt, where Stilius maintains a dedicated section and a premium subscription tier known as "Stiliui plius" ("Stilius Plus"). Editorially, Stilius covers personalities, culture, fashion, society events and profiles of prominent Lithuanian and international figures. Its online presence on lrytas.lt aggregates much of this content, ranging from interviews and photo essays to coverage of red-carpet events and royal or celebrity news. The magazine has built a reputation as one of Lithuania's leading weekly titles; according to Kantar readership research cited for 2020, Stilius ranked among the five most popular weekly magazines in Lithuania. Its audience has shown notable growth among younger readers, particularly the 16–24 age group. One of the magazine's signature initiatives is the annual Lithuanian Woman of the Year (Lietuvos Metų moteris) award, which it has organized for many years. The award has honored figures from politics, culture, sport, medicine, business and the arts, including first lady Alma Adamkienė, opera singer Violeta Urmanavičiūtė-Urmana, and opera star Asmik Grigorian. This annual event has become an established part of the Lithuanian media calendar and reinforces Stilius's positioning at the intersection of lifestyle journalism and public recognition. The magazine's editorial leadership has included long-serving editor Liuminata Vainauskienė, who was succeeded in July 2019 by Edvardas Žičkus when she went on maternity leave. Over more than two decades, numerous Lithuanian journalists and editors have contributed to its pages. Stilius remains an active, Vilnius-based publication within the Lietuvos rytas group, distributed both as a print weekly and through the lrytas.lt digital platform.

History

Stilius was founded as a weekly supplement to Lietuvos rytas, the largest daily newspaper in Lithuania, and its first issue appeared on 21 November 1997. From the outset it was conceived as a lifestyle and human-interest title, complementing the news-heavy daily with profiles, fashion, culture and society coverage. Over the following decades it became one of the most recognizable weekly magazines in the country. The magazine's editorial team has included many well-known Lithuanian journalists. For a long period the editor was Liuminata Vainauskienė, who shaped the title's identity. In July 2019 Edvardas Žičkus took over as editor while Vainauskienė was on maternity leave. Contributors over more than twenty years have included G. Bradauskienė, J. Jurkevičienė, D. Kaikarytė, J. Ogulevičiūtė, A. Ostasevičienė, V. Grigas, V. Gogelienė, A. Vileikienė and D. Leibrikaitė, among others. In recent years the magazine has published work by journalists such as Laura Bulvydė, Indrė Zigmantė, Indrė Šlikaitė, Karina Pukaitė, Agnė Mačiulytė, Laima Lavaste, Rūta Peršonytė and Eglė Puškorė. A defining feature of Stilius is its annual Lithuanian Woman of the Year (Lietuvos Metų moteris) award, which it has organized since the late 1990s. The first winner, in 1999, was first lady Alma Adamkienė. Subsequent honorees have spanned many fields: Daina Gudzinevičiūtė (2000), Violeta Urmanavičiūtė-Urmana (2001), Agnė Zuokienė (2002), Skaistutė Idzelevičienė (2003), Vilija Blinkevičiūtė (2004), Audronė Urbonaitė (2005), Ramunė Zabulienė (2006), Dalia Ibelhauptaitė (2007), Nida Rutkienė (2008), Irena Degutienė (2009), Edita Žiobienė (2010), Galina Dauguvietytė (2011), Laima Lavaste (2012), Edita Mildažytė (2013), Džordana Butkutė (2014), Kristina Sabaliauskaitė (2015), Austėja Landsbergienė (2016), Erica Jennings (2017), Inga Malinauskienė (2018), Asmik Grigorian (2019) and Ligita Jančorienė (2020). The award has become a notable annual event in Lithuanian public life. In the digital era, Stilius content is distributed through the lrytas.lt portal, where it has a dedicated section and a premium subscription offering called "Stiliui plius". According to Kantar readership research for 2020, Stilius was among the five most popular weekly magazines in Lithuania. Its readership has grown particularly among 16–24 year olds, with a 26 percent increase reported in that group, and an 11.36 percent increase among 35–44 year olds. The magazine continues to operate as part of the Lietuvos rytas media group based in Vilnius.

  • 2020

    Stilius ranked among the five most popular weekly magazines in Lithuania by Kantar.

  • 2019

    Edvardas Žičkus becomes editor in July, succeeding Liuminata Vainauskienė.

  • 1999

    First Lithuanian Woman of the Year award goes to Alma Adamkienė.

  • 1997

    First issue of Stilius published on 21 November as a supplement to Lietuvos rytas.

Products and positioning

A mainstream Lithuanian weekly lifestyle and celebrity magazine, positioned as a supplement to the country's largest daily and a platform for high-profile interviews and annual awards.

  • Stilius weekly magazine

    Print weekly supplement to Lietuvos rytas covering lifestyle, celebrity and culture.

  • Stilius section on lrytas.lt

    Online section of the lrytas.lt news portal featuring Stilius content.

  • Stiliui plius

    Premium subscription content tier associated with Stilius.

Sources3 sources

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