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Stickerei Harald Hämmerle

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Austrian high-tech embroidery company in Lustenau, blending traditional embroidery with digitalized smart textiles for the global fashion market.

Last updated September 29, 2026

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Overview

Stickerei Harald Hämmerle is an Austrian embroidery company based in Lustenau, Vorarlberg, a region historically known as a stronghold of the Vorarlberg embroidery industry. The business is a family-run enterprise founded in 1995 by Harald Hämmerle, and it describes itself as a high-tech embroidery specialist. Its work spans two main areas: traditional, high-quality embroidery for the worldwide fashion market, and intelligent, digitalized fabrics that use technical yarns such as HC yarns, stainless steel, and carbon to create interfaces between textiles and electronics. The company traces its local roots to 1753, when embroidery was introduced to Lustenau as a way of finishing domestic linen. While embroidery machines and handwork had worked together for centuries, the firm decided in 2003 to invest in a highly modern, computer-controlled machine park and to help lead the digitalization of textiles into the future. As of its own published facts, the company has five highly qualified employees, four high-tech embroidery machines, and one high-tech sample machine. As a family business, Stickerei Harald Hämmerle emphasizes nearly limitless flexibility and a can-do attitude, summarized in its motto 'Geht nicht – gibt's nicht' ('Impossible doesn't exist'). It serves the global fashion market with creative and high-quality embroideries produced using modern methods, while also positioning itself at the intersection of textiles and electronics through its smart-fabric developments. The company is based in Lustenau, Austria, and operates under the website stickerei-haemmerle.com.

History

Stickerei Harald Hämmerle is rooted in Lustenau, Vorarlberg, a town and region that became a historic center of the Austrian embroidery industry. According to the company's own account, embroidery arrived in Lustenau in 1753 as a form of finishing domestic linen. Over the following centuries, the local industry developed a well-established interplay between embroidery machines and handwork. The modern company was founded in 1995 by Harald Hämmerle. It operates as a family business and has remained privately held. In 2003, the firm made a decisive investment in a highly modern, computer-controlled machine park, while also committing itself to advancing the digitalization of textiles. This step marked a shift from purely traditional embroidery toward technology-driven textile innovation. The company today presents itself as a high-tech embroidery specialist. Its activities combine traditional, creative, and high-quality embroidery for the worldwide fashion market with the development of intelligent structures: digitalized fabrics that use technical yarns such as HC yarns, stainless steel, and carbon to form interfaces between textiles and electronics. The company's published facts list five highly qualified employees, four high-tech embroidery machines, and one high-tech sample machine. As a family business, it highlights its flexibility and its motto 'Geht nicht – gibt's nicht' ('Impossible doesn't exist').

  • 2003

    The company invests in a highly modern, computer-controlled machine park and commits to the digitalization of textiles.

  • 1995

    Stickerei Harald Hämmerle is founded by Harald Hämmerle.

  • 1753

    Embroidery is introduced in Lustenau as a way of finishing domestic linen.

Products and positioning

High-tech embroidery specialist and family business at the interface of textiles and electronics, combining traditional craftsmanship with digitalization.

  • Traditional embroidery

    Creative and high-quality embroideries for the worldwide fashion market, produced with modern methods.

  • Intelligent structures / digitalized fabrics

    Digitalized fabrics using technical yarns such as HC yarns, stainless steel, and carbon, forming interfaces between textiles and electronics.

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