Stellantis Gurun Plant
An automotive assembly and manufacturing facility in Gurun, Kedah, Malaysia, operated within the Stellantis group.
Last updated August 26, 2026
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Overview
Stellantis Gurun Plant is an automotive manufacturing facility and subsidiary located in Gurun, Kedah, Malaysia. The site was established in 2002 under the name Naza Automotive Manufacturing Sdn Bhd, commonly abbreviated as NAM, during the expansion of the Naza Group's vehicle assembly activities. Groundbreaking took place in September 2002, construction began in April 2003, and operations commenced in May 2004. The facility occupies approximately 140 acres, or about 57 hectares. Its complex includes an assembly plant, a two-storey office building, a vehicle test track, areas for component vendors and suppliers, staff accommodation, and recreation facilities. This configuration enabled the plant to support local assembly programs for several vehicle brands and models rather than functioning only as a final assembly line for a single marque. During its Naza-era operation, the Gurun facility assembled or supported production and launch programs for vehicles associated with Naza, Kia, and Peugeot. Early output included the Naza Ria and Naza Citra, followed by the Kia Spectra, Naza 206 Bestari, Peugeot 407, Kia Pregio, Peugeot 308, Kia Picanto, Kia Forte, Peugeot 207, and the Forte six-speed variant. The plant reached production of its 150,000th vehicle in September 2011. It also obtained ISO 9001 quality-management certification in 2005 and ISO 14001 environmental-management certification in 2009. A major ownership transition occurred in February 2018, when the plant was sold to PSA Group. PSA's subsequent merger with Fiat Chrysler Automobiles in 2021 created Stellantis, and the facility was consequently renamed the Stellantis Gurun Plant. The site is therefore part of Stellantis's manufacturing footprint in Southeast Asia and remains associated with vehicle assembly in Malaysia. Public reference material identifies current model activity under Peugeot and Leapmotor headings, but does not provide a sufficiently detailed, verified model list for the present operating period. The plant's significance is primarily industrial and regional rather than consumer-facing. It provides manufacturing capacity in Malaysia, supports local automotive supply-chain activity, and represents the continuity of a facility that has operated under Naza, PSA, and Stellantis ownership structures. Its history also reflects the changing organization of Malaysia's automotive assembly sector, including cooperation among local industrial groups, international vehicle manufacturers, and multinational automotive corporations.
History
The Gurun automotive plant originated in the industrial expansion of Naza Automotive Manufacturing Sdn Bhd, or NAM, a Malaysian vehicle-manufacturing subsidiary associated with the Naza Group. The company was established in 2002, and a groundbreaking ceremony for the Gurun project took place in September of that year. Construction started in April 2003 on a site of approximately 140 acres in Gurun, Kedah. The completed complex was designed as a broad manufacturing and support operation. In addition to the assembly plant, it included a two-storey office, a vehicle test track, designated areas for vendors and suppliers, staff accommodation, and recreational facilities. NAM began operations in May 2004. Its first recorded major vehicle program was the Naza Ria, whose production began in August 2004, followed by the Naza Citra in December 2004. The plant subsequently handled a succession of programs involving Naza, Kia, and Peugeot vehicles. Kia Spectra production began in November 2005, while the Naza 206 Bestari was launched in May 2006. Peugeot-related programs followed with the Peugeot 407 in July 2008 and the Peugeot 308 in January 2009. The facility also began production or launch programs for the Kia Pregio, Kia Picanto, Kia Forte, Peugeot 207, and the six-speed version of the Forte between 2008 and 2011. These programs illustrate the plant's role as a multi-brand assembly location rather than a facility dedicated to one product line. Operational development was accompanied by formal quality and environmental certifications. NAM received ISO 9001 certification in May 2005 and ISO 14001 certification in November 2009. In September 2011, the facility reached production of its 150,000th vehicle, marking a significant cumulative output milestone for the Gurun operation. The ownership structure changed in February 2018, when NAM's plant was sold to PSA Group. This transaction shifted the facility from its Naza-era ownership context into the PSA manufacturing network. In 2021, PSA Group merged with Fiat Chrysler Automobiles to create Stellantis. Following the merger, the Malaysian facility became known as the Stellantis Gurun Plant. Reference material identifies Peugeot and Leapmotor as current-model categories associated with the plant, but does not establish a complete current production roster. The facility's documented historical importance lies in its contribution to Malaysian vehicle assembly, its support for international automotive brands, and its continuity through successive ownership and corporate combinations.
- 2021
Renamed under Stellantis
[1]Following the PSA Group and Fiat Chrysler merger, the Gurun facility became part of Stellantis and adopted its current name.
- 2018
Sale to PSA Group
[1]The former NAM plant was sold to PSA Group in February.
- 2011
150,000th vehicle produced
[1]The facility produced its 150,000th vehicle in September.
- 2009
ISO 14001 certification
[1]The plant obtained ISO 14001 environmental-management certification in November.
- 2006
Naza 206 Bestari launched
[1]The Naza 206 Bestari was launched through the Gurun manufacturing operation.
- 2005
ISO 9001 certification
[1]The manufacturing operation received ISO 9001 quality-management certification in May.
- 2004
Operations commence
[1]The plant began operations in May, with Naza Ria production starting in August and Naza Citra production beginning in December.
- 2003
Construction begins
[1]Construction of the NAM manufacturing plant in Gurun began in April.
- 2002
Gurun project established
[1]Naza Automotive Manufacturing was established, and the Gurun project held its groundbreaking ceremony in September.
Products and positioning
A Malaysian vehicle assembly and manufacturing site serving Stellantis-related production and regional automotive supply-chain needs.
Multi-purpose vehicle · 2004
Naza Ria
The Naza Ria was among the first documented vehicles produced at the Gurun facility. Its production began in August 2004, shortly after the plant commenced operations, establishing the site as a local assembly location for passenger-oriented multi-purpose vehicles.
Multi-purpose vehicle · 2004
Naza Citra
The Naza Citra entered production at the Gurun plant in December 2004. It formed part of the facility's early Naza-era product portfolio and reinforced the site's role in assembling vehicles for the Malaysian market.
Passenger car · 2005
Kia Spectra
Production of the Kia Spectra began at the facility in November 2005. The model represents one of the plant's early programs involving an international automotive brand assembled in Malaysia.
Passenger car · 2006
Naza 206 Bestari
The Naza 206 Bestari was launched through the Gurun operation in May 2006. It was part of the plant's expanding range of locally assembled passenger vehicles.
Passenger car · 2008
Peugeot 407
The Peugeot 407 was launched through the Gurun plant in July 2008. Its inclusion marked the facility's growing role in Peugeot-related assembly activity in Malaysia.
Passenger car · 2009
Peugeot 308
The Peugeot 308 entered the Gurun plant's documented product history in January 2009. It was one of the Peugeot passenger-car programs associated with the facility before the later PSA ownership transition.
City car · 2009
Kia Picanto
The Kia Picanto was launched through the Gurun operation in October 2009. It expanded the range of compact passenger vehicles associated with the Malaysian assembly site.
Passenger car · 2009
Kia Forte
The Kia Forte was launched through the plant in November 2009, followed by a six-speed Forte program in March 2011. The model was part of the facility's later documented Kia-era output.
Passenger car · 2010
Peugeot 207
The Peugeot 207 was launched through the Gurun manufacturing operation in November 2010. It added another Peugeot compact-car program to the plant's historical production record.
Automotive assembly
Peugeot and Leapmotor programs
Reference material identifies Peugeot and Leapmotor as current-model categories associated with the Stellantis Gurun Plant. The available material does not specify the individual current models or their production start dates.
Brand decisions
2021
Integration into StellantisM&ABackground
PSA Group merged with Fiat Chrysler Automobiles, creating Stellantis as a global automotive group.
Action taken
The Gurun facility was placed within the Stellantis group and adopted the Stellantis Gurun Plant name.
Aftermath
The site continued its role as a Malaysian automotive manufacturing and assembly facility, with reference material associating it with Peugeot and Leapmotor activities.
2018
Transfer of the Gurun plant to PSA GroupM&ABackground
The former Naza Automotive Manufacturing facility was transferred to PSA Group in February 2018, changing the plant's ownership and corporate alignment.
Action taken
PSA Group acquired the Gurun manufacturing operation and incorporated it into its Malaysian industrial activities.
Aftermath
After PSA Group merged with Fiat Chrysler Automobiles in 2021, the facility became part of Stellantis and was renamed the Stellantis Gurun Plant.
Sources1 sources
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