Statista
A German data platform that gathers, analyzes, and visualizes market, consumer, industry, and societal information.
Last updated August 27, 2026
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Overview
Statista is a German data and information company headquartered in Hamburg. Founded in 2007, it operates an online platform focused on the collection, organization, analysis, and visualization of statistics and survey findings. The service combines publicly available third-party information with proprietary material produced through Statista’s own surveys and analytical work. The platform presents information primarily through charts, tables, statistics pages, reports, and other research products. Its coverage extends across business and consumer subjects, including advertising, purchasing behavior, politics and society, national economies, and individual industries. Statista states that its content spans approximately 170 industries and includes more than one million statistics on over 80,000 topics, drawing on more than 22,500 sources across more than 150 countries. The company also states that the platform was accessed approximately 31 million times per month in December 2022. Statista serves several overlapping audiences. Businesses use its data for market assessment, competitive research, planning, presentations, and commercial analysis. Lecturers and researchers use the platform as a source of structured data and visual material, while wider audiences can access selected statistics and publicly available content. Its data ecosystem includes information from statistical offices, polling organizations, international institutions, research institutes, and media or business-information partners. Sources identified in company and reference material include the German Federal Statistical Office, the Allensbach Institute for Public Opinion Research, the Organisation for Economic Co-operation and Development, the German Institute for Economic Research, the Financial Times, and Fortune. The business has expanded beyond a conventional statistics website by offering paid access, research reports, surveys, data visualizations, and tools for exploring datasets. In 2020, it announced plans for subscriptions to a company database, indicating an effort to broaden its business-information products. Statista has also developed research and query-oriented functionality, including a Research AI tool mentioned in connection with its later language strategy. Statista became part of the Ströer corporate group in 2015. The company remained privately held rather than publicly traded. In 2024, Statista reported more than four million registered users and approximately 167 million euros in revenue. These figures were company-reported and describe the 2024 period rather than a stock-market valuation or public-company filing. The brand has received external recognition, including selection in 2010 by the Germany – Land of Ideas initiative as one of the winners in its “Landmarks in the Land of Ideas” category and receipt of the European Red Herring Prize. In November 2025, Statista announced that it would close its French-language platform and consolidate its content in English on the global statista.com service. French-language content was to be archived, while French-speaking users were directed toward the English-language platform and the Research AI tool, which supports queries in French. This decision reflected a move toward a single global content language and an effort described by the company as improving quality and user experience.
History
Statista was established in Germany in 2007 by Friedrich Schwab as a company focused on making statistical and market information easier to find and use online. Its model combined the aggregation of publicly available data with the production of proprietary surveys and analysis. Rather than presenting information solely as long-form research, Statista organized much of its material into charts, tables, and searchable statistics pages, making the service useful for business research, teaching, presentations, and general reference. During its development, Statista broadened the subjects covered by its platform. Its materials came to include advertising, consumer purchasing behavior, politics and society, country-level information, and data for specific sectors of the economy. The company also built a source network that included national statistical offices, polling organizations, academic and economic research bodies, international institutions, and media or business-information organizations. The Federal Statistical Office, the Allensbach Institute for Public Opinion Research, the OECD, the German Institute for Economic Research, the Financial Times, and Fortune are identified among its data partners or related sources. The company’s international reach expanded through content covering more than 150 countries and a large number of industries. Statista states that its database contains more than one million statistics on over 80,000 topics from more than 22,500 sources, with coverage of approximately 170 industries. These figures describe the scale claimed by the company and can change as the platform adds or removes content. By December 2022, Statista stated that the platform received about 31 million visits per month. Statista received recognition in 2010 when the Germany – Land of Ideas initiative selected it as a winner in the “Landmarks in the Land of Ideas” category. It also received the European Red Herring Prize. These recognitions helped associate the company with digital information services and data presentation. A major ownership change occurred in 2015, when Statista became part of Ströer. The company remained privately held, while its products continued to operate as a distinct data and research platform within the wider group. Over time, Statista developed a commercial model based on subscriptions, paid reports, surveys, data visualizations, and access to structured datasets. In 2020, it announced plans for subscriptions to a company database, showing an effort to serve users seeking business information in addition to market statistics. In 2024, Statista reported more than four million registered users and approximately 167 million euros in revenue. Its principal audiences remained businesses, lecturers, researchers, and other users requiring organized data for analysis or communication. The company’s products continued to combine third-party statistics with proprietary surveys and editorial or analytical work. The platform’s language and international operating model changed in 2025. In November of that year, Statista announced the closure of its French-language platform and a transition toward English as its single principal content language. The company said the French material would be archived and that equivalent reliable content would be available through the global statista.com platform. It also pointed French-speaking users to Research AI, which supports queries in French. The decision represented a consolidation of content operations around the global English-language service rather than a withdrawal from international users.
- 2025
French-language platform closure announced
[1]Statista announces that it will consolidate its content into English on the global platform, archive French-language content, and support French-language queries through Research AI.
- 2024
Statista reports user and revenue figures
[1]The company reports more than four million registered users and approximately €167 million in revenue for 2024.
- 2022
Reported monthly platform access reaches approximately 31 million
[1]Statista states that its platform was accessed around 31 million times per month as of December 2022.
- 2020
Planned subscription company database
[1]Statista announces plans to provide subscriptions to a database of companies, broadening its platform beyond statistics and survey results.
- 2015
Ströer acquires a controlling stake
[1]Statista becomes part of Ströer. Ströer is reported to hold an 81.3% stake in Statista in 2024.
- 2010
Recognition from Germany – Land of Ideas
[1]The Germany – Land of Ideas initiative selects Statista as a winner in its “Landmarks in the Land of Ideas” category. Statista also receives the European Red Herring Prize.
- 2007
Statista is founded in Germany
[1]Statista is established as a German company focused on collecting, analyzing, and presenting statistics and market information.
Products and positioning
A global data-as-a-service and research platform that turns statistics, survey findings, and industry information into searchable, comparable, and visual business insights.
Data platform · 2007
Statista platform
The core Statista website is a searchable online platform for statistics, survey findings, charts, tables, and research content. It covers consumer behavior, advertising, politics and society, countries, and many economic sectors. The platform combines public third-party information with proprietary material collected and analyzed by Statista.
Market intelligence
Market and industry statistics
Statista organizes quantitative information about markets, industries, companies, countries, and economic activity. Its stated scope covers approximately 170 industries, allowing users to compare sector conditions, market indicators, and other business-relevant measures across geographies and time periods when data is available.
Survey research
Consumer and public-opinion surveys
The company provides survey results on subjects such as purchasing behavior, advertising, social issues, and political or public attitudes. In addition to presenting external survey material, Statista produces exclusive data through its own survey and analysis teams.
Research reports
Statista research reports
Statista’s reports synthesize statistics, market context, survey evidence, and visual material for business and research audiences. They are intended to support market assessment, presentations, strategic analysis, and understanding of specific industries or consumer subjects.
Business information · 2020
Company database
Announced in 2020, the company database was designed as a subscription information product. It represents Statista’s expansion into structured company and business data, complementing its established statistics, reports, and survey offerings.
Research technology
Research AI
Research AI is referenced by Statista in connection with its language strategy and is intended to let users make research-oriented queries, including queries in French. It supplements access to the global English-language Statista platform.
Brand decisions
2025
Consolidate content into EnglishStrategyBackground
Statista stated that it wanted to optimize content quality and user experience by operating a single principal language platform.
Action taken
In November 2025, Statista announced the closure of its French-language platform, archival treatment for French content, and continued access through the global English-language site. It also promoted Research AI for French-language queries.
Aftermath
The decision moved French-speaking users toward the global statista.com service while retaining access to archived French material and French-language querying functionality.
2020
Expand into a subscription company databaseProduct launchBackground
Statista’s established platform focused on statistics, surveys, reports, and visualized data, while business users also required structured information about companies.
Action taken
The company announced plans to offer subscriptions to a database of companies.
Aftermath
The announcement signaled a broader business-information strategy, although the supplied reference material does not provide further launch or performance details.
2015
Join the Ströer groupM&ABackground
Statista developed as a privately held data company and later became part of Ströer, a German media and advertising group.
Action taken
Ströer acquired a controlling stake in Statista. The stake was reported as 81.3% in 2024.
Aftermath
Statista continued operating as a distinct data and research platform within the Ströer group.
Recent events
- 2025
Statista announces the closure of its French-language platform[1]
Other
In November 2025, Statista announced that it would discontinue its French-language platform and consolidate content in English on the global statista.com service. The company said French-language material would be archived and encouraged French-speaking users to use the English platform together with Research AI, which accepts queries in French.
- 2024
Statista reports more than four million registered users and approximately €167 million in revenue for 2024[1]
Other
Statista reported that its registered-user base exceeded four million and that it generated approximately 167 million euros in revenue during 2024. The figures were reported in connection with the company’s continuing operation as part of the privately held Ströer group.
- 2020
Statista announces plans for a subscription company database[1]
Product launch
Statista announced plans to offer subscriptions to a database of companies, extending its paid information products beyond statistics and survey results into structured business data.
- 2015
Statista becomes part of the Ströer group[1]
M&A
Statista was acquired by Ströer and subsequently operated within the German media and advertising group. Ströer held an 81.3% stake in 2024.
Sources4 sources
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