StashAway

StashAway is a Singapore-based digital wealth management platform, commonly described as a robo-advisor, that builds and manages diversified investment portfolios for retail investors. It was founded in 2016 by Michele Ferrario, Freddy Lim and Nino Ulsamer, and launched its service in Singapore in 2017. The company positions itself around a proprietary asset-allocation framework that adjusts portfolio risk exposure according to market conditions, rather than relying solely on static risk profiles. StashAway's core offering is automated investing in globally diversified portfolios built from exchange-traded funds, available through a mobile app and web platform. Over time the company expanded its product range beyond its flagship general investing portfolios to include cash management, thematic portfolios, and retirement-oriented solutions, and it has extended its services into Malaysia, the United Arab Emirates and Hong Kong. It serves both retail investors and, through a separate offering, accredited and professional investors. As a private, venture-backed company, StashAway has raised funding from institutional and strategic investors and is regulated by the Monetary Authority of Singapore, with local licensing or regulatory arrangements in the other markets where it operates. Its brand positioning centres on low minimums, transparent fees, and technology-driven portfolio management aimed at mass-affluent and first-time investors in fast-growing Asian wealth markets.

StashAway was founded in 2016 in Singapore by Michele Ferrario, Freddy Lim and Nino Ulsamer, combining backgrounds in finance, asset management and technology. The company launched its automated investing service to Singapore retail investors in 2017, at a time when robo-advisory was emerging as a new category in Asian wealth management. A defining element of the brand's approach was its proprietary asset-allocation framework, which adjusts the risk level of client portfolios in response to prevailing market conditions rather than holding a fixed risk profile indefinitely. This became a central marketing and product differentiator for StashAway as it competed with banks and other digital platforms. After establishing its home market, StashAway expanded regionally. It entered Malaysia and later the United Arab Emirates, and extended its presence to Hong Kong, building localized offerings and regulatory arrangements in each market. Alongside geographic expansion, the company broadened its product line from its flagship general investing portfolios to include cash management, thematic portfolios and retirement-focused solutions, and it introduced services aimed at accredited and professional investors. As a private, venture-backed company, StashAway has raised capital from institutional and strategic investors to fund growth and product development. It operates under the regulatory oversight of the Monetary Authority of Singapore and corresponding authorities in its other markets. The brand has positioned itself around accessibility, transparent pricing and technology-led portfolio management for mass-affluent and first-time investors in Asia's fast-growing wealth markets.

• 2017

  Launched automated investing service to Singapore retail investors.

• 2016

  StashAway founded in Singapore by Michele Ferrario, Freddy Lim and Nino Ulsamer.

• Expanded into Malaysia with localized offerings.

• Extended services to the United Arab Emirates.

• Extended presence to Hong Kong.

Technology-driven, low-minimum, transparent-fee digital wealth management for mass-affluent and first-time investors in Asia and the Middle East.

• General Investing

  Flagship automated portfolios of globally diversified ETFs with risk levels adjusted by StashAway's asset-allocation framework.

• Cash Management

  Short-term, lower-risk parking solution for idle cash.

• Thematic Portfolios

  Portfolios focused on specific investment themes.

• Retirement Portfolios

  Longer-horizon solutions oriented toward retirement goals.

• Unconfirmed

  StashAway acquires MakeGoodwill[2]StashAway 收购 MakeGoodwilldealstreetasia.com

  StashAway announced its acquisition of Singapore-based online wills platform MakeGoodwill for an undisclosed amount. MakeGoodwill will continue operating as a standalone brand, and the deal marks StashAway's first expansion into legacy planning.

1. 1StashAway official websitestashaway.sg
2. 2StashAway 收购 MakeGoodwilldealstreetasia.com