Startidea

Startidea is a social innovation and communication agency based in Granada, Spain, founded in February 2011 by Mario Pablo Sánchez Barrón. The agency describes itself as a house with four voices — agency, hub, media and product line — sharing a single origin: turning purpose into results for organizations that exist for something more than profit. Its client base spans companies, institutions, social entities and entrepreneurs, with particular depth in the third sector, faith-based platforms and ethically grounded organizations. Startidea's service catalogue covers web and platform development, strategic communication, video and podcast production, artificial intelligence, public funding support and training. The agency has worked on multi-year strategic communication for national faith-based platforms, an accessible institutional website for Down Granada built to WCAG 2.1, awareness campaigns for Proyecto Hombre, editorial direction and audiovisual production for Granada Social, narrative and communication for Tres Mil Millones de Latidos, and integrated communication management for national NGO networks. In recent years Startidea has developed Lazo, an artificial intelligence assistant trained on the agency's method and criteria. Lazo converses like a first diagnostic call — asking, reframing and proposing — and can recommend specific services, quote 'from X €' prices when applicable, and hand the conversation to a human team member. It is built on Anthropic's Claude Haiku 4.5 model served through OpenRouter, with knowledge drawn from six public Markdown files and additional team-uploaded documents. By default it stores nothing under the user's name; if the user requests an email summary, the email and conversation text pass to Startidea's CRM with express consent, and if the user chooses 'Pass to team', the transcript is sent to an internal Telegram channel. It uses no cookies and works even if the cookie banner is rejected. The agency is headquartered at C/ Conde Cifuentes, 33 in Granada and works throughout Spain. Its founder, Mario Pablo Sánchez Barrón, combines training in consultancy with digital and editorial production, and also serves as editorial director of Granada Social and coordinator of the Hub de Innovación Social, occasionally teaching university courses on purpose-driven communication. Startidea remains a privately held agency.

Startidea was founded in Granada, Spain, in February 2011 by Mario Pablo Sánchez Barrón. The founding insight was straightforward: the purpose-driven sector communicates worse than it deserves, and that harms its causes. Over the following fifteen years the conclusion remained unchanged, but the agency's response evolved. From its base at C/ Conde Cifuentes, 33 in Granada, Startidea built a practice centered on strategic communication for third-sector entities, faith-based platforms and ethically grounded organizations. Its work combined consultancy training with digital and editorial production — a mix the agency describes as its signature. Key projects include multi-year strategic communication for national faith-based platforms, an accessible institutional website for Down Granada built to WCAG 2.1 standards, awareness campaigns for Proyecto Hombre, editorial direction and audiovisual production for Granada Social, narrative and communication for Tres Mil Millones de Latidos, and integrated communication management for national NGO networks. By the mid-2020s Startidea described itself as a house with four voices: agency, hub, media and product line. This structure reflects an expansion beyond traditional agency services into community and product development. The agency also became involved in the Hub de Innovación Social, with its founder serving as coordinator, and in editorial direction of Granada Social. A significant recent development is Lazo, Startidea's artificial intelligence assistant. Lazo is trained on the agency's method and criteria and converses like a first diagnostic call, asking questions, reframing and proposing next steps. It can recommend specific services from the catalogue, provide 'from X €' pricing when applicable, and offer to book a free 30-minute diagnostic with Mario. Technically, Lazo runs on Anthropic's Claude Haiku 4.5 model served through OpenRouter, with knowledge drawn from six public Markdown files covering identity, services and pricing, method, FAQ, assistant role and conversation manual, plus additional team-uploaded documents. By default it stores nothing under the user's name; if the user requests an email summary, the email and conversation text pass to Startidea's CRM with express consent, and if the user chooses 'Pass to team', the transcript is sent to an internal Telegram channel. It uses no cookies and works even if the cookie banner is rejected. The cost to Startidea is approximately $0.004 per typical turn. Startidea continues to operate as a privately held agency headquartered in Granada, working throughout Spain for companies, institutions, social entities and entrepreneurs.

• 2011

  Startidea founded in Granada, Spain, in February by Mario Pablo Sánchez Barrón.

• Developed accessible institutional website for Down Granada to WCAG 2.1 standards.

• Produced awareness campaign for Proyecto Hombre Granada.

• Provided editorial direction and audiovisual production for Granada Social.

• Launched Lazo, an AI assistant trained on Startidea's method and criteria.

Agency, hub, media and product line for purpose-driven organizations, combining strategic communication with digital and editorial production.

• Lazo AI assistant

  AI assistant built on Claude Haiku 4.5 via OpenRouter, trained on Startidea's method and criteria, converses like a diagnostic call and can hand off to human team.

• Strategic communication services

  Multi-year strategic communication for third-sector entities, faith-based platforms and ethically grounded organizations.

• Web and platform development

  Accessible web development including WCAG 2.1 compliant institutional sites.

• Video and podcast production

  Audiovisual production for campaigns, testimonials and editorial content.

• Public funding support

  Assistance with public funding for purpose-driven organizations.

• Training

  Training services including university courses on purpose-driven communication.

1. 1Agencia de comunicación e innovación social · Startideastartidea.es
2. 2Sobre Startidea — agencia de innovación social desde 2011startidea.es
3. 3Lazo, la IA de Startideastartidea.es
4. 4Proyecto Hombre Granada — Casos · Startideastartidea.es
5. 5Startideawikidata.org