Start Klart Records
Swedish independent record label, music publisher and booking agency based in Hudiksvall, owned by Per Sonerud.
Last updated September 27, 2026
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Overview
Start Klart Records is a Swedish independent record label, music publisher and booking agency based in Hudiksvall and owned by Per Sonerud. The operation began when Sonerud released his own records under the label, and during the 1980s the company issued folk, blues, roots, avant-garde and children's records. Its first commercial successes came with Svenne Rubins' songs "Långa bollar på Bengt" and "Folköl och dunka dunka". Over the following decades Start Klart worked with a broad roster of Swedish artists, including Traste Lindéns Kvintett, Iggesundsgänget, Sigge Hill, Rally, Hjalle & Heavy, Ronny Eriksson, Brandsta City Släckers, Sarek, Engmans Kapell, After Dark, Östen med Resten, Ola & Potatisarna, Hälsinge Fyr, Hajen, Perssons Pack, Dökött, Provins, Missbrukarna, Sofia Rapp Johansson, Selma & Gustav, Stefan Sundström, Per Myrberg, Magnus Carlsson and Glada Hudikteatern. The comedy group Småstadsliv collaborated with Per Sonerud between 2009 and 2015, resulting in tours and several feature films. From 2015 the company changed direction as Per Sonerud focused on his own career as an artist. In 2021 the label marked its 40th anniversary, and much of its back catalogue was being digitised and made available on Spotify, with playlists such as "Mellohits" and "Start Klart 90 låtar" already available. Per Sonerud has also been active as a visual artist since 2014, with several successful exhibitions.
History
Start Klart began its activities when Per Sonerud released his own records under the label. During the 1980s the company issued folk, blues, roots, avant-garde and children's records. Its first commercial successes came with Svenne Rubins' songs "Långa bollar på Bengt" and "Folköl och dunka dunka". Over the following decades Start Klart collaborated with a wide range of Swedish artists, including Traste Lindéns Kvintett, Iggesundsgänget, Sigge Hill, Rally, Hjalle & Heavy, Ronny Eriksson, Brandsta City Släckers, Sarek, Engmans Kapell, After Dark, Östen med Resten, Ola & Potatisarna, Hälsinge Fyr, Hajen, Perssons Pack, Dökött, Provins, Missbrukarna, Sofia Rapp Johansson, Selma & Gustav, Stefan Sundström, Per Myrberg, Magnus Carlsson and Glada Hudikteatern. The comedy group Småstadsliv collaborated with Per Sonerud between 2009 and 2015, resulting in tours and several feature films. From 2015 the company changed its operations as Per Sonerud focused on his own career as an artist. In 2021 the label celebrated its 40th anniversary, and much of the music released over the years was being digitised and made available on Spotify, with playlists such as "Mellohits" and "Start Klart 90 låtar" already available. Per Sonerud has also been active as a visual artist since 2014, with several successful exhibitions.
The label releases folk, blues, roots, avant-garde and children's records.
First commercial successes with Svenne Rubins' "Långa bollar på Bengt" and "Folköl och dunka dunka".
Comedy group Småstadsliv collaborates with Per Sonerud, resulting in tours and feature films.
Per Sonerud becomes active as a visual artist.
Start Klart changes its operations as Sonerud focuses on his art career.
Start Klart celebrates its 40th anniversary and digitises its back catalogue for Spotify.
Products and positioning
Svenne Rubins – "Långa bollar på Bengt"
Svenne Rubins – "Folköl och dunka dunka"
Spotify playlist "Mellohits"
Spotify playlist "Start Klart 90 låtar"
Sources3 sources
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