Starsing Music

Starsing Music (星外星音乐), also known as Starsing Records, is a Chinese music brand founded in 1997 and operated by Guangdong Starsing Culture Communication Co., Ltd. (广东星外星文化传播有限公司). Headquartered in Guangzhou, Guangdong, the company describes itself as a professional music and culture brand centered on music, integrating music production, physical and digital music distribution, artist management, and copyright operation. Its stated operating philosophy is "listening with a point of view, a quality musical life" (有观点的聆听、有品质的音乐生活). As one of China's most important music distribution brands, Starsing Music has built exclusive or long-term partnerships with major labels and music companies including Sony Music, Universal Music, Tianyu Media, Rock Records, HIM International Music, Germany's enja, and the UK's Beggars Group. Its physical record distribution channels cover almost all legitimate physical and online record stores in China, and it has accumulated more than one million physical record consumers. It has also established physical distribution channels in Taiwan and Hong Kong for selected artists. Over the years, its physical releases have covered leading domestic and international singers and musicians such as Adele, Taylor Swift, Jacky Cheung, Li Yuchun, Wang Leehom, Cheer Chen, Hu De-fu, Tang Dynasty, Zhu Zheqin, Michael Wong, Wakin Chau, Mayday, Sodagreen, TFBOYS, Chyi Chin, Jane Zhang, and Shang Wenjie, spanning pop, rock, classical, jazz, world music, new age, and country music. In digital music, Starsing Music has developed global distribution, cooperating with domestic platforms such as QQ Music, Kugou Music, Kuwo Music, NetEase Cloud Music, Xiami Music, and the three major telecom operators, as well as more than 25 overseas platforms including iTunes, Amazon Music, Spotify, KKbox, Google Play, Deezer, and Qobuz, covering more than 200 countries and regions. In music production and investment, Starsing Music owns two labels: Liuzhen Music (留真音乐), focused on textured independent works, and Yin Music (印音乐), focused on Chinese ethnic and original-ecology music. In 2015 it established Shanghai Starsing and Yunnan Starsing branches and set out the "Music Moves the New Silk Road" (乐动新丝路) strategy. The company has collected traditional music from more than 30 ethnic minorities in China and from countries such as Vietnam, Cambodia, Laos, Thailand, and Indonesia, recording and organizing more than 5,000 pieces of traditional music from over 100 ethnic groups and releasing nearly twenty world music albums. It also operates its own copyright management system, providing agency and operation services for numerous music companies and musicians. With the vinyl revival, Starsing Music launched a vinyl revival plan in 2017.

Starsing Music was founded in 1997 in Guangdong, China, as a record company under the full name Guangdong Starsing Culture Communication Co., Ltd. From its early years, the company focused on the production and distribution of music records, as well as acting as an agent for distributing records by artists from non-mainland Chinese record companies. Over the following decades, Starsing Music grew into one of China's most important music distribution brands. It built exclusive or long-term partnerships with a wide range of well-known record companies, including Sony Music, Universal Music, Tianyu Media, Rock Records, HIM International Music, Germany's enja, and the UK's Beggars Group. Its physical record distribution channels came to cover almost all legitimate physical and online record stores in China, accumulating more than one million physical record consumers, and it established physical distribution channels in Taiwan and Hong Kong for selected artists. Its releases have spanned pop, rock, classical, jazz, world music, new age, and country music, featuring both international stars such as Adele and Taylor Swift and Chinese-language artists such as Jacky Cheung, Li Yuchun, Wang Leehom, Cheer Chen, Hu De-fu, Tang Dynasty, Zhu Zheqin, Michael Wong, Wakin Chau, Mayday, Sodagreen, TFBOYS, Chyi Chin, Jane Zhang, and Shang Wenjie. In music production and investment, Starsing Music developed two in-house labels. Liuzhen Music (留真音乐) emphasizes texture and sincere expression by creators, and has released works by artists including Haya, Secret Backyard, Zhong Tongqian, Eman Lam, Yatfung Lam, Lin Guangcai, He Li, Hu De-fu, Da Qiao Xiao Qiao, Liang Yiyuan, and He Xi, becoming one of the fastest-rising independent labels in the industry. Yin Music (印音乐) focuses on Chinese ethnic and original-ecology music, with best-selling albums such as "Su Man's Night," "Dragon Drum," "Paramount," "Forever Dream of the Red Chamber," and "Mani Stone." In 2015, Starsing Music established two branches, Shanghai Starsing and Yunnan Starsing, and set out the "Music Moves the New Silk Road" (乐动新丝路) strategy, pursuing contemporary aesthetic expression of ethnic original-ecology music while inheriting traditional musical culture. The company collected traditional music from more than 30 ethnic minorities in China, including Mongolian, Tibetan, Uyghur, Kazakh, Hani, Lisu, and Wa, and also ventured into Vietnam, Cambodia, Laos, Thailand, and Indonesia, gathering a large amount of ethnic music material sharing common roots with Chinese ethnic minorities. By the time of its own account, it had recorded and organized more than 5,000 pieces of traditional music from over 100 different ethnic groups and had produced and published nearly twenty world music albums. With the revival of vinyl records, Starsing Music proposed a vinyl revival plan in 2017 and began a series of vinyl record production and releases. In digital music, the company expanded into global distribution, cooperating with domestic platforms such as QQ Music, Kugou Music, Kuwo Music, NetEase Cloud Music, Xiami Music, and the three major telecom operators, as well as more than 25 overseas platforms including iTunes, Amazon Music, Spotify, KKbox, Google Play, Deezer, and Qobuz, covering more than 200 countries and regions. It also independently developed a copyright management system, providing agency and operation services for numerous music companies and musicians.

• 2017

  Starsing Music proposes a vinyl revival plan and begins producing and releasing vinyl records.

• 2015

  Shanghai Starsing and Yunnan Starsing branches are established, and the "Music Moves the New Silk Road" strategy is set out.

• 1997

  Starsing Music is founded in Guangdong, China.

• Physical record distribution (CD, vinyl LP)

• Global digital music distribution

• Liuzhen Music label

• Yin Music label

• Copyright management and operation

• Artist management

1. 1星外星音乐官网xwx.cn
2. 2星外星音乐简介xwx.cn
3. 3音乐投资 - 星外星音乐官网xwx.cn
4. 4唱片发行 - 星外星音乐官网xwx.cn
5. 5Starsing Music - Wikidatawikidata.org
6. 6星外星唱片 - 维基百科zh.wikipedia.org