Starfield Anseong

Starfield Anseong (Korean: 스타필드 안성) is a large shopping and leisure complex in Anseong, Gyeonggi Province, South Korea, operated under the Starfield brand of the Shinsegae Group. It is positioned as a family-oriented "shopping theme park" that combines retail, dining, entertainment and leisure under one roof, in the same format as other Starfield malls such as Starfield Hanam and Starfield COEX Mall. The official site describes it as a place where "everyday becomes special" and a shopping theme park that adds happiness to family lifestyles. The mall spans multiple floors and brings together fashion, food and beverage, and entertainment. Its tenant mix includes a Casa Mia furniture store, an Electro Mart electronics store, a Molly's Pet Shop, Toy Kingdom, a BMW showroom, and a Shinsegae Factory Store, alongside anchor experiences such as Aquafield (a jjimjilbang spa and water park), a Megabox cinema featuring Dolby Cinema and kids' theaters, and a large YP Books bookstore. A signature feature is a 63-meter observation tower on the north side, with an outdoor plaza beneath it that hosts events year-round. The complex also includes a children's playground and pet park, and a "Byeolmadang Kids" library-style space for children. Dining is a major draw: the mall presents menus from roughly 70 well-known restaurants nationwide, set against a backdrop of an oak forest, marketed as a nature-adjacent gourmet experience. The mall offers one-stop shopping across clothing, shoes and snacks, and supports services such as Shinsegae gift certificates, point accumulation, SSG Pay, and partner card discounts. It is open daily from 10:00 to 23:00, with a main phone number of 031-8092-1234. Starfield Anseong is part of the broader Starfield portfolio developed by Shinsegae, one of South Korea's largest retail conglomerates. The mall serves the southern Gyeonggi and northern Chungcheong region, drawing visitors from Seoul, Pyeongtaek, Osan, Asan and Cheonan via highways and national roads. Its event spaces — including the Grand Atrium, Central Atrium, Gourmet Atrium, Cosmos Atrium, Casa Mia Atrium, Uniqlo Atrium and Zara Atrium — are available for rental and brand campaigns, reflecting its role as both a retail destination and an event venue.

Starfield Anseong is part of the Starfield chain of shopping malls developed by Shinsegae Group, one of South Korea's largest retail conglomerates. The Starfield brand was created to introduce a new "shopping theme park" format that blends retail with entertainment, dining and leisure, following the model established by earlier Starfield locations such as Starfield Hanam and Starfield COEX Mall. Starfield Anseong extends this concept to the southern Gyeonggi and northern Chungcheong region, serving the city of Anseong and nearby areas including Pyeongtaek, Osan, Asan and Cheonan. The mall is designed around a family-oriented experience. Its official introduction emphasizes one-stop shopping, nature-adjacent dining, diverse leisure activities, child-friendly spaces and a year-round festival atmosphere. A defining architectural feature is the 63-meter north tower observation deck, beneath which an outdoor plaza hosts events throughout the year. The complex houses a mix of retail anchors and experience tenants, including Casa Mia, Electro Mart, Molly's Pet Shop, Toy Kingdom, a BMW showroom and a Shinsegae Factory Store, alongside Aquafield, Megabox and YP Books. As with other Starfield properties, Starfield Anseong functions as both a retail destination and an event venue. It offers several named atriums — Grand Atrium, Central Atrium, Gourmet Atrium, Cosmos Atrium, Casa Mia Atrium, Uniqlo Atrium and Zara Atrium — that can be rented for brand campaigns and events. The mall's rental information page highlights past campaigns associated with the Starfield brand, including an award-winning advertisement and the SSG Day festival, reflecting the group's broader marketing activities. The mall operates daily from 10:00 to 23:00 and provides services such as Shinsegae gift certificates, point accumulation, SSG Pay and partner card discounts. Its location near Anseong IC and major national roads makes it accessible from Seoul, Pyeongtaek, Osan, Asan and Cheonan. Starfield Anseong is owned and operated within the Shinsegae Group's Starfield division.

Family-oriented shopping theme park combining retail, dining, entertainment and leisure in one destination.

• Aquafield

  Jjimjilbang spa and water park within the mall.

• Megabox

  Cinema featuring Dolby Cinema, kids' theaters and a movie lounge.

• YP Books

  Large bookstore with the most and largest stores in Korea.

• Byeolmadang Kids

  Library-style space for children where thoughts grow and dreams ripen.

• Electro Mart

  Electronics store located on the 2nd floor.

• Casa Mia

  Furniture store located on the 1st floor.

• Molly's Pet Shop

  Pet shop located on the 1st floor.

• Toy Kingdom

  Toy store located on the 2nd floor.

• BMW showroom

  Automotive showroom located on the 2nd floor.

• Shinsegae Factory Store

  Outlet store located on the 2nd floor.

1. 1메인 | 스타필드 안성starfield.co.kr
2. 2점포 소개 | 스타필드 안성starfield.co.kr
3. 3오시는길 | 스타필드 안성starfield.co.kr
4. 4대관 안내 | 스타필드 안성starfield.co.kr
5. 5Starfield Anseongwikidata.org