Starboy Entertainment

Starboy Entertainment is a Nigerian music record label and imprint associated with singer and songwriter Wizkid. The label operates within the contemporary Afrobeats ecosystem, with its identity closely connected to Wizkid’s artistic career, international collaborations, recordings, and wider cultural profile. Publicly available reference material identifies Wizkid as the label’s founder and principal figure, although detailed corporate information such as incorporation, headquarters, staffing, ownership structure, distribution agreements, and current roster is not documented in the supplied sources. The label emerged after Wizkid’s period with Empire Mates Entertainment, the Nigerian company through which he released his early albums Superstar and Ayo. Wizkid’s departure from E.M.E. followed the expiration of his contract, after which Starboy Entertainment became the primary label identity connected with his independent activities. Rather than functioning like a large, extensively documented multinational record company, Starboy has principally served as a vehicle for Wizkid-led releases and selected collaborations. Its public profile therefore rests more on recordings, artist branding, and international partnerships than on a broad catalog of publicly documented signed acts. Starboy’s most clearly documented label release in the supplied material is Soundman Vol. 1, an EP issued on 6 December 2019. The project centered mainly on Wizkid and included a contribution from Chronixx, reflecting the label’s orientation toward cross-border Afrobeats, reggae, and dancehall connections. The release followed Wizkid’s growing international visibility after his work with Drake on “One Dance,” his RCA Records agreement, and his participation in Beyoncé’s The Lion King: The Gift project. The label’s significance is closely tied to the globalization of Afrobeats. Wizkid’s work has connected Nigerian popular music with audiences and collaborators in the United Kingdom, North America, the Caribbean, and other African markets. Although major releases such as Sounds from the Other Side and Made in Lagos were associated with other contractual or distribution arrangements, Starboy Entertainment remained an important part of Wizkid’s artist identity and release architecture. Its activities illustrate how a star-led imprint can operate alongside major-label partnerships while retaining a distinct Nigerian cultural identity. Based on the available material, Starboy Entertainment should be understood as an active, Wizkid-centered music imprint rather than as a fully documented standalone entertainment conglomerate. Information about its present roster, offices, revenue, legal structure, and distribution partners remains incomplete.

Starboy Entertainment is a Nigerian music imprint built around Wizkid, whose professional career began with Empire Mates Entertainment before he established an independent label identity. Wizkid signed with E.M.E. in 2009 and released his debut album Superstar in 2011, followed by Ayo in 2014. After his E.M.E. contract expired, Starboy Entertainment became the principal brand associated with his independent label activities. The imprint’s development coincided with Wizkid’s increasing movement between Nigerian music, British popular culture, North American mainstream music, and Caribbean-influenced sounds. His work with Drake on “One Dance” in 2016 became a major international breakthrough. Wizkid subsequently signed a multi-album deal with RCA Records in 2017 and released Sounds from the Other Side, an album incorporating Afrobeats, Caribbean music, R&B, electronic music, and house. While that project involved a major-label relationship, Starboy Entertainment continued to function as a recognizable artist-led identity. Wizkid’s international collaborations further strengthened the label’s cultural reach. In 2019 he appeared on Beyoncé’s “Brown Skin Girl,” from The Lion King: The Gift, a collaboration that earned major awards recognition, including a Grammy for Best Music Video. In the same year, Starboy Entertainment released Soundman Vol. 1. The EP was centered primarily on Wizkid and included Chronixx, emphasizing the imprint’s interest in cross-regional collaboration rather than presenting a large, publicly documented roster. During the 2020s, the label remained connected to Wizkid’s broader recording career. His album Made in Lagos, released in October 2020 after a delay associated with Nigeria’s End SARS protests, included “Essence,” which became the first Nigerian song to appear on the US Billboard Hot 100. A later remix featuring Justin Bieber reached number 11 on that chart. These achievements increased the international visibility of Wizkid and the Starboy name, even though the available sources do not establish that every Wizkid release was issued directly through Starboy Entertainment. Public information about Starboy Entertainment’s legal structure, offices, personnel, roster, commercial performance, and distribution arrangements is limited. The available evidence supports describing it as an active Nigerian, Wizkid-centered record-label imprint whose principal functions are the development and presentation of music recordings and collaborations associated with the artist.

• 2020

  Made in Lagos and Essence broaden the label’s visibility

  [1]Wizkiden.wikipedia.org

  Wizkid’s Made in Lagos era, including “Essence,” expands his global audience and reinforces the international visibility of the Starboy identity.

• 2019

  Soundman Vol. 1 is released

  [1]Wizkiden.wikipedia.org

  Starboy Entertainment releases a Wizkid-centered EP featuring Chronixx and other collaborators.

• 2017

  Wizkid signs with RCA Records

  [1]Wizkiden.wikipedia.org

  Wizkid signs a multi-album deal with RCA Records, demonstrating the coexistence of his artist-led imprint with a major-label partnership.

• 2016

  One Dance becomes an international breakthrough

  [1]Wizkiden.wikipedia.org

  Wizkid’s collaboration with Drake on “One Dance” reaches number one in the United States and multiple other markets, raising the international profile of the Starboy brand.

• 2014

  Wizkid leaves E.M.E. after his contract expires

  [1]Wizkiden.wikipedia.org

  The end of Wizkid’s E.M.E. contract creates the context for his subsequent independent label identity and Starboy activities.

• 2009

  Wizkid signs with Empire Mates Entertainment

  [1]Wizkiden.wikipedia.org

  Wizkid begins his professional label career with Empire Mates Entertainment, preceding the later development of Starboy Entertainment.

A Wizkid-led Nigerian Afrobeats imprint focused on music recordings, artist branding, and international collaborations.

• Extended play · 2019

  Soundman Vol. 1

  Released by Starboy Entertainment on 6 December 2019, Soundman Vol. 1 is a Wizkid-centered EP assembled around contemporary Afrobeats and related global sounds. The project includes Chronixx and reflects the label’s role as a platform for Wizkid-led recordings and international collaborations.

• 2019

  Release of Soundman Vol. 1Product launch

  Background

  Starboy Entertainment’s most clearly documented label release in the supplied material followed Wizkid’s rising international profile and his high-profile collaborations across Afrobeats, pop, reggae, and R&B.

  Action taken

  The imprint issued Soundman Vol. 1, a Wizkid-centered extended play featuring Chronixx and additional collaborators.

  Aftermath

  The release reinforced Starboy Entertainment’s identity as a Wizkid-led platform for recordings and cross-border collaborations.

  Source

1. 1Wizkiden.wikipedia.org