STAR Madagascar

STAR Madagascar, formally known as Brasseries STAR Madagascar and historically as Société Tananarivienne d'Articles Réfrigérés (STAR), is a Malagasy brewery group headquartered in Antananarivo. Founded in 1953 by the Société Rochefortaise, the company began as a producer of refrigerated goods and quickly secured the exclusive Coca-Cola concession for Madagascar, building its first Coca-Cola plant in Soanierana. In 1958 it launched Three Horses Beer (THB), which remains the country's market-leading beer. From Madagascar's independence in 1960 until 2011, Brasseries Star was the only brewery in the country, giving it a uniquely dominant position in the national beverage market. The group produces and distributes a diversified portfolio that includes beer, soft drinks, mineral water, fruit juice and rum. Its beer brands include Three Horses Beer, Queen's, Gold, Skol and Libertalia. It bottles Coca-Cola, Fanta, Sprite and Caprice soft drinks, and markets mineral waters under the Cristalline, Eau Vive and Cristal brands. Other products include XXL Energy energy drink, Compal and Judor fruit juices, and Grantera white rum. This broad portfolio makes STAR a central player in Madagascar's fast-moving consumer goods sector. Ownership changed significantly over the decades. In 1980 the company adopted the official name Brasseries STAR Madagascar. In 1989, after the state announced its withdrawal, the group was taken over by Groupe Fraise and converted into a public limited company. In August 2011 the brewery came under the control of the French Groupe Castel. In May 2014, Groupe Castel became the largest shareholder of Nouvelle Brasserie de Madagascar, thereby acquiring the Skol brand in Madagascar. Today STAR operates six production units located in Antsiranana, Antananarivo (two), Antsirabe (two) and Ambatolampy, supporting its leading position in the Malagasy beverage industry.

The company was founded in 1953 as Société Tananarivienne d'Articles Réfrigérés (STAR) by the Société Rochefortaise. It obtained the exclusive Coca-Cola concession for Madagascar, and the first Coca-Cola production plant was established in Soanierana. In 1958, the beer Three Horses Beer (THB) was launched, a brand that would become the national market leader. In 1968, a new brewery was inaugurated in Diégo (Antsiranana). In 1980, the company adopted the official name Brasseries STAR Madagascar. In 1989, following the state's announcement of its withdrawal, the group was taken over by Groupe Fraise and converted into a public limited company (société anonyme). From Madagascar's independence in 1960 until 2011, Brasseries Star was the only brewery in the country, and Three Horses Beer (THB) remained the market leader. In August 2011, the brewery came under the control of the French Groupe Castel. In May 2014, Groupe Castel became the largest shareholder of Nouvelle Brasserie de Madagascar, thereby acquiring the Skol brand in Madagascar. The group operates six production units, located in Antsiranana, Antananarivo (two), Antsirabe (two) and Ambatolampy.

• 2014

  Groupe Castel became largest shareholder of Nouvelle Brasserie de Madagascar, acquiring the Skol brand in Madagascar in May.

• 2011

  Came under the control of French Groupe Castel in August.

• 1989

  Taken over by Groupe Fraise and converted into a public limited company after state withdrawal.

• 1980

  Adopted the official name Brasseries STAR Madagascar.

• 1968

  Inaugurated a new brewery in Diégo (Antsiranana).

• 1958

  Launched Three Horses Beer (THB).

• 1953

  Founded as Société Tananarivienne d'Articles Réfrigérés (STAR) by Société Rochefortaise; obtained exclusive Coca-Cola concession for Madagascar.

Madagascar's dominant brewery and beverage group, market leader in beer and exclusive Coca-Cola bottler.

• Three Horses Beer (THB)

• Queen's

• Gold

• Skol

• Libertalia

• Coca-Cola

• Fanta

• Sprite

• Caprice

• Cristalline

• Eau Vive

• Cristal

• XXL Energy

• Compal

• Judor

• Grantera

1. 1Wikidata Q20747232wikidata.org
2. 2Brasseries Star – Wikipedia (NL)nl.wikipedia.org
3. 3STAR Madagascar official websitestar.mg