Stamp Code

Stamp Code is a Melbourne-based web design and AI automation studio founded in 2025 by senior UX designer Shrutika Shedha. Operating as a one-designer studio from Burwood East in Melbourne, it builds custom, mobile-first websites for local, service-based small businesses and pairs them with AI lead automation and AI-search optimisation. The studio positions itself as a single point of contact that combines design, development and automation, rather than splitting work between a designer and a developer. The service offering centres on three pillars. First, custom websites built with Figma, HTML/CSS/JS and responsive, mobile-first layouts, which the studio says consistently score 90+ on Google PageSpeed where template sites struggle to reach 60. Second, AI lead automation using tools such as Zapier and Formspree, delivering instant SMS alerts when someone enquires, automated Google review requests, and chatbots that answer common questions. Third, AI-search optimisation (GEO), structuring sites so they are surfaced when customers ask ChatGPT, Perplexity or Google AI Overviews for a business like theirs. UX research and strategy, plus audits and rebuilds of existing sites, are available on request. The studio's process is deliberately tight: a free 30-minute discovery call, a fixed-price quote within 48 hours, design and build in short cycles with the site live in weeks rather than months, and a handover in which the client owns the site, domain and automation. Stamp Code targets local, service-based businesses that win customers through Google and referrals, and it markets fixed pricing, same-day responses Monday to Friday, and direct access to the person doing the work — no account manager, junior designer or offshore team. The founder's background underpins the positioning. Shedha began as a senior designer in 2013 working on brand and digital projects, moved to New Zealand in 2016 to study Creative Technologies, and spent roughly eight years in-house on enterprise UX at NZ Post, Fisher & Paykel Appliances and IAG Insurance, shipping subscription products across multiple markets, running user research at scale and building design systems. She moved to Melbourne in 2025 and started Stamp Code to bring that enterprise-grade rigour to small businesses, arguing that modern AI tools let her deliver in weeks what agencies quote in months, at a fraction of the cost.

Stamp Code was founded in 2025 by Shrutika Shedha, a senior UX designer who moved to Melbourne that year and set up the studio as a one-designer practice working from home in Burwood East. The studio's origin is closely tied to its founder's career: she began as a senior designer in 2013 working on brand and digital projects, then moved to New Zealand in 2016 to study Creative Technologies. Over roughly the following eight years she worked in-house on enterprise UX — at NZ Post (2018–2019), Fisher & Paykel Appliances (2019–2024) and IAG Insurance (2024–2025) — shipping subscription products across multiple markets, running user research at scale and building design systems used by whole teams of designers. That enterprise background shaped the studio's proposition. Rather than competing as a general agency, Stamp Code was set up to bring what its founder describes as enterprise-grade rigour to small businesses, using modern AI tools to compress delivery timelines. The studio states that it can deliver in weeks what agencies quote in months, at a fraction of the cost, and it structures projects around fixed pricing and tight timelines by design. From launch, the offering combined three areas: custom mobile-first websites built with Figma and HTML/CSS/JS; AI lead automation using tools such as Zapier and Formspree, including instant SMS alerts, automated Google review requests and chatbots; and AI-search optimisation (GEO) aimed at getting businesses surfaced in ChatGPT, Perplexity and Google AI Overviews. UX research and strategy, along with audits and partial rebuilds of existing sites, are offered on request. The studio's working model is deliberately direct: clients deal with the founder from start to finish, with no account manager, junior designer or offshore team. The process runs from a free 30-minute discovery call to a fixed-price quote within 48 hours, then design and build in tight cycles, with the client owning the site, domain and automation at handover. Stamp Code targets local, service-based businesses that win customers through Google and referrals, and it markets same-day responses Monday to Friday.

• 2025

  Shedha moves to Melbourne and founds Stamp Code, a one-designer web design and AI automation studio.

• 2024

  Shedha works at IAG Insurance as Senior UX/UI Designer (2024–2025).

• 2019

  Shedha joins Fisher & Paykel Appliances as UI/UX Designer (2019–2024).

• 2018

  Shedha joins NZ Post as a Digital/UX Designer (2018–2019).

• 2016

  Shedha moves to New Zealand to study Creative Technologies.

• 2013

  Founder Shrutika Shedha begins her career as a senior designer working on brand and digital projects.

A one-designer Melbourne studio delivering enterprise-grade design, build and AI automation to local small businesses at fixed prices and short timelines.

• Custom websites

  Mobile-first, fast-loading sites built with Figma and HTML/CSS/JS around the client's business rather than a template; the studio says they consistently score 90+ on Google PageSpeed.

• AI lead automation

  Built with tools such as Zapier and Formspree: instant SMS alerts on enquiries, automated Google review requests, and chatbots answering common questions.

• AI-search optimisation (GEO)

  Structuring sites so they get recommended when customers ask ChatGPT, Perplexity or Google AI Overviews for a business like theirs.

• UX research & strategy

  Available on request: user research, customer journey mapping, usability testing and design systems, scaled down for small businesses.

• Website audit and rebuild

  Auditing an existing site to find what is losing customers, then rebuilding only what needs rebuilding — from a single landing page to the whole site.

1. 1Melbourne Web Design + AI Lead Automation | Stamp Codestampcode.com.au
2. 2About · Senior UX Designer, Melbourne | Stamp Codestampcode.com.au
3. 3Book a Free 30-Min Call | Stamp Code Melbournestampcode.com.au
4. 4Web Design & AI Automation Services · Melbourne | Stamp Codestampcode.com.au
5. 5Stamp Codewikidata.org