Staminade

Staminade is an Australian sports-drink brand owned by Steric Trading Pty Ltd and manufactured in Villawood, New South Wales. It is identified as the first sports drink to be commercially manufactured and marketed in Australia, with retail availability dating from 1964. The brand is positioned around fluid replacement and electrolyte replenishment rather than as a general soft drink, and its products are covered by the sports-drink provisions of standard 2.6.2 of the Australia New Zealand Food Standards Code. The brand has historically been sold in both powdered and liquid-concentrate formats. Powder products were supplied in several pack sizes for different channels. A 585-gram tub was designed to make approximately nine litres of prepared drink when mixed according to the instructions, while 19-gram sachets and one-kilogram tubs were available to wholesale food-service customers. Since 2015, the consumer powder range has been concentrated in 550-gram tubs. The current powder flavours identified in reference material are Lemon Lime Fusion, Wild Berry Rush and Orange Blast. True Blue is a discontinued flavour. Staminade has also changed its formulation and format over time. Before 2010, the powder used dextrose as its primary sweetener and energy source, distinguishing it from other large commercially produced sports drinks in Australia that commonly used sucrose. From 2010, the powder formulation was changed so that sucrose became the primary ingredient. The powder, prepared according to directions, is described as having approximately 275 milliosmoles per litre of osmolality and provides specified sodium and potassium levels of 16.4 mmol per litre and 4.8 mmol per litre respectively. Staminade was also described as the first ready-to-drink sports drink available in Australia to add magnesium to its formula; magnesium lactate was used in the powder, while the former concentrate used magnesium sulphate. The liquid concentrate was sold in a 750-millilitre bottle in 2005 and in a one-litre format from September 2013 to 2015. The one-litre bottle made five litres of prepared drink, with mixing directions specifying 50 millilitres of concentrate with 200 millilitres of water to produce 250 millilitres of sports drink. Its main non-water ingredient was glucose, and acesulfame potassium was used as a sweetener. The concentrate has since been discontinued. Staminade remains an Australian-focused brand. Publicly documented information emphasizes its long retail history, powder-based range, electrolyte formulation and local manufacture rather than international expansion, corporate diversification or public-company activity.

Staminade is documented as an Australian sports drink with commercial retail availability beginning in 1964. Its significance in the Australian beverage market is historical as well as commercial: reference material identifies it as the first sports drink to be commercially manufactured and marketed in Australia. The brand was developed for the sports-drink category, which is regulated under standard 2.6.2 of the Australia New Zealand Food Standards Code. The brand's product history has centered on powdered drink mixes, although it has also included liquid concentrate. Powder was sold in a 585-gram tub that made approximately nine litres when prepared according to the recommended instructions. Smaller 19-gram sachets and one-kilogram tubs were also documented for wholesale food-service customers. The preparation guidance for the powder called for one scoop to be mixed with 250 millilitres of chilled or iced water. Staminade's concentrate format appeared in a 750-millilitre bottle by 2005. A one-litre format was sold from September 2013 through 2015 and was designed to make five litres of prepared drink. The concentrate directions specified 50 millilitres of concentrate mixed with 200 millilitres of water to make 250 millilitres of beverage. Unlike the powder, whose primary sweetener and energy source was changed over time, the concentrate used glucose as its principal non-water ingredient and included acesulfame potassium as a sweetener. The concentrate format was later discontinued. A notable formulation transition occurred in 2010. Earlier powder used dextrose as its primary sweetener and source of energy. The revised formulation used sucrose instead. This was a meaningful technical and category change because the reference material describes Staminade as the only large commercially made sports drink in Australia that had previously avoided sucrose as its primary ingredient. By 2015, the brand was described as being available only in powder form in 550-gram tubs, with the changed formulation. The product's electrolyte profile has also been part of its identity. Prepared Staminade is described as containing sodium at 16.4 millimoles per litre and potassium at 4.8 millimoles per litre, with an approximate osmolality of 275 milliosmoles per litre when mixed according to directions. Staminade was additionally identified as the first ready-to-drink sports drink available in Australia to add magnesium. The powder used magnesium lactate, while the former concentrate used magnesium sulphate. Current reference material identifies Lemon Lime Fusion, Wild Berry Rush and Orange Blast as powder flavours. True Blue is listed as discontinued. The brand is owned by Steric Trading Pty Ltd and manufactured in Villawood, New South Wales. Available information presents Staminade as an active, Australia-focused brand whose principal continuing format is powdered sports drink.

• 2015

  Range becomes powder-led

  [1]Staminadeen.wikipedia.org

  The concentrate is discontinued and consumer availability is described as 550-gram powder tubs.

• 2013

  One-litre concentrate format introduced

  [1]Staminadeen.wikipedia.org

  From September 2013, a one-litre concentrate bottle is documented as making five litres of prepared drink.

• 2010

  Powder formulation changes from dextrose to sucrose

  [1]Staminadeen.wikipedia.org

  Sucrose becomes the primary ingredient in the powder formulation instead of dextrose.

• 2005

  Concentrate sold in a 750-millilitre bottle

  [1]Staminadeen.wikipedia.org

  Reference material records a 750-millilitre Staminade concentrate format.

• 1964

  Commercial Australian retail availability begins

  [1]Staminadeen.wikipedia.org

  Staminade is documented as commercially manufactured, marketed and available in Australian retail outlets.

An Australian electrolyte sports drink focused on hydration and fluid replacement, with a long-standing powder format and locally manufactured heritage.

• Sports-drink powder · 1964

  Staminade powder

  The core Staminade format is a powdered electrolyte drink mixed with water before consumption. Historical packaging included a 585-gram tub making approximately nine litres, while later consumer availability is described as 550-gram tubs. The powder is prepared using chilled or iced water and provides sodium, potassium and magnesium. Its formulation used dextrose as the primary sweetener before a 2010 change to sucrose. Current documented flavours include Lemon Lime Fusion, Wild Berry Rush and Orange Blast.

• Liquid sports-drink concentrate · 2005

  Staminade concentrate

  Staminade concentrate was a liquid format sold in a 750-millilitre bottle by 2005 and later in a one-litre bottle from September 2013 to 2015. The one-litre package made five litres of prepared drink when 50 millilitres of concentrate was mixed with 200 millilitres of water. Its formulation used glucose as the primary non-water ingredient, acesulfame potassium as a sweetener and magnesium sulphate. The concentrate is discontinued.

• Food-service sports-drink powder

  Staminade powder sachets

  Nineteen-gram powder sachets were documented as a wholesale food-service option. Each sachet was designed to make approximately 350 millilitres of prepared Staminade. The format complemented larger one-kilogram food-service tubs, which made up to approximately 21 litres of drink.

• 2015

  Discontinuation of the concentrate formatStrategy

  Background

  Staminade had offered both powder and liquid concentrate formats, including a one-litre concentrate bottle from September 2013.

  Action taken

  The concentrate was discontinued, leaving powder in 550-gram tubs as the documented consumer format.

  Aftermath

  The brand's continuing range became centered on powdered sports drink.

  Source

• 2010

  Change to the powder sweetener systemGeneration change

  Background

  The earlier powder formulation used dextrose as its primary sweetener and energy source.

  Action taken

  Staminade changed the primary ingredient of its powder formulation to sucrose.

  Aftermath

  The revised formulation became the basis of the later powder range.

  Source

1. 1Staminadeen.wikipedia.org