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Stairmaker

Dutch brand selling DIY staircase renovation kits and stair cladding sets with free measuring and custom cutting.

Last updated September 29, 2026

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Overview

Stairmaker is a Dutch company that develops and produces staircase renovation systems, marketed directly to consumers through its online store at stairmaker.com. Rather than replacing an entire staircase, the brand offers renovation sets that let homeowners cover and refresh an existing staircase, turning it into what the company calls a 'dream staircase' or eye-catcher. The core proposition is a complete, ready-to-install kit: Stairmaker provides a free measuring service, cuts the components to the customer's exact staircase dimensions, and supplies a clear manual so that the buyer can install the new cladding themselves without specialist help. The product range is organised around decorative finishes, each priced at €1,999 in the homepage listing. Named decors include Warm Oak, Charcoal Stone, Deep Black, Country Oak, Swedish Pine and the newer Rich Walnut, with descriptions positioning them from timeless and warm to robust, elegant, versatile or lively and authentic. Customers can order colour samples to compare finishes at home before committing. Stairmaker emphasises high quality, low maintenance, and scratch- and wear-resistant surfaces, and highlights a customer satisfaction score of 9.1 out of 10 based on its own reviews. The brand operates primarily in the Dutch market and sells online, combining e-commerce with a service component (measuring and custom cutting) and a self-installation model. Its messaging targets homeowners who want a visible upgrade to a central part of the home — the hallway or stairwell — without the cost and disruption of full staircase replacement. The company is described in public data as a Dutch developer and producer of staircase renovation systems. Ownership, founding date and executive details are not established by the available evidence.

History

Stairmaker is a Dutch company that develops and produces staircase renovation systems. It sells its products directly to consumers through its own online store, stairmaker.com, where customers can configure and order a renovation set for their staircase. The brand's model combines e-commerce with services: a free measuring service, custom cutting of components to the measured staircase, and a manual that enables the customer to install the set themselves. The company's product line is built around decorative finishes rather than structural staircase construction. Its homepage presents a collection of decors — Warm Oak, Charcoal Stone, Deep Black, Country Oak, Swedish Pine and the newer Rich Walnut — each listed at €1,999. The finishes are described with distinct characters, from timeless and warm to robust and tough, elegant and sleek, versatile and characteristic, refreshing and subtle, and lively and authentic. Customers can order colour samples to see the finishes in person before buying. Stairmaker markets the sets as high quality, low maintenance, and scratch- and wear-resistant, and promotes the ease of self-installation. The homepage cites an average customer rating of 9.1 out of 10, with testimonials describing the installation as easier than expected and praising the colour sample option and the finished result. The brand's stated aim is to let customers quickly and simply turn their staircase into an eye-catcher. Beyond these operational and product facts, the available evidence does not establish the company's founding date, founders, ownership structure, headquarters location or leadership. Public data describes it simply as a Dutch company developing and producing staircase renovation systems.

Products and positioning

DIY-friendly, made-to-measure staircase renovation kits sold online at a fixed price point, positioned as an affordable alternative to full staircase replacement.

  • Warm Oak staircase renovation set

    Timeless and warm decor finish, listed at €1,999.

  • Charcoal Stone staircase renovation set

    Robust and tough decor finish, listed at €1,999.

  • Deep Black staircase renovation set

    Elegant and sleek decor finish, listed at €1,999.

  • Country Oak staircase renovation set

    Versatile and characteristic decor finish, listed at €1,999.

  • Swedish Pine staircase renovation set

    Refreshing and subtle decor finish, listed at €1,999.

  • Rich Walnut staircase renovation set

    New lively and authentic decor finish, listed at €1,999.

  • Colour sample set

    Sample set allowing customers to see the decors in person before ordering.

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