Staay

Staay Food Group is an independent Dutch cultivation, sales and marketing organisation specialising in fresh vegetables and fruit. Founded in 1946, the company describes itself as an international family business whose motto is "The world is our garden." It operates across the fresh produce value chain: it grows products itself, contracts growers to cultivate on its behalf, and directly purchases what it does not grow. This combination of own cultivation and direct sourcing is presented as a defining feature that keeps the chain short, transparent and traceable. The group serves four main customer channels: retail, wholesale (groot- en tussenhandel), foodservice and the processing industry. According to its own description, it supplies customers in more than 30 countries. Its product range is broad, covering many types of fresh vegetables and fruit, with particular specialisation in pineapple, melon, stone fruit, hard fruit (such as apples and pears) and leafy vegetables. Other focus products, often available from its own cultivation, include strawberries, cauliflower, spring onions, broccoli, citrus, courgettes, cucumbers, runner beans and tomatoes. Staay positions itself around three pillars: reliability, flexibility and speed. To make its quality standard recognisable worldwide, the company markets a number of its own brands as well as some labels belonging to cultivation partners. These brands are intended to signal consistent quality and product recognition to buyers. As a private, independent family business, Staay Food Group is not listed on a stock exchange. Its corporate identity is closely tied to its Dutch roots and to the fresh produce trade, an industry in which long-standing family firms play a significant role. The company continues to present itself as an international grower, trader and marketer of fresh produce, combining own cultivation with partner growers and direct purchasing to supply a wide range of customers across Europe and beyond.

Staay Food Group was founded in 1946 and has grown into an independent international cultivation, sales and marketing organisation in fresh vegetables and fruit. From its Dutch base, the company developed a model that combines its own cultivation with contracted partner growers and direct purchasing, allowing it to offer a broad assortment while keeping the supply chain short and traceable. Over the decades, the group expanded its customer base beyond the Netherlands to serve retail, wholesale, foodservice and processing-industry clients in more than 30 countries. It built a portfolio of specialisations — notably pineapple, melon, stone fruit, hard fruit and leafy vegetables — alongside a wider range of products such as strawberries, cauliflower, spring onions, broccoli, citrus, courgettes, cucumbers, runner beans and tomatoes. To make its quality standard recognisable in the market, Staay introduced its own brands and also carries some labels of its cultivation partners. The company continues to operate as a private family business, positioning itself on reliability, flexibility and speed, and maintaining an active presence in the international fresh produce trade, as reflected in regular seasonal updates such as the start of the Spanish kaki (persimmon) season.

• 1946

  Staay Food Group is founded as an independent fresh produce organisation.

• The company develops an international family business serving customers in more than 30 countries.

• Staay introduces its own brands and partner grower labels to signal quality and recognisability.

• The kaki (persimmon) season starts with the first Spanish persimmons arriving.

Independent international family business in fresh vegetables and fruit, built on reliability, flexibility and speed, with own cultivation and a short, transparent, traceable supply chain.

• Pineapple

• Melon

• Stone fruit

• Hard fruit (apples, pears)

• Leafy vegetables

• Strawberries

• Cauliflower

• Spring onions

• Broccoli

• Citrus

• Courgettes

• Cucumbers

• Runner beans

• Tomatoes

1. 1Staay Food Group official websitestaayfoodgroup.com