Staatsloterij

Staatsloterij is the Dutch State Lottery, a national lottery brand serving the Netherlands and operated within Nederlandse Loterij. It is widely associated with traditional draw-based lottery participation, especially monthly draws and the large New Year's Eve draw. Unlike a conventional commercial consumer brand, Staatsloterij operates within the regulated Dutch gambling system and is connected to the Dutch state through the ownership structure of Nederlandse Loterij. The lottery traces its origins to 1726, when the States General established a state lottery. Its long history makes it one of the oldest lottery institutions in the world and gives the brand a distinctive public-institutional character in the Netherlands. Over time, the lottery developed from a formal state financing mechanism into a mass-market entertainment product distributed through both physical sales channels and digital services. Staatsloterij's principal offering is participation in scheduled draws. Customers purchase whole or partial lottery tickets and become eligible for prizes determined by the relevant draw. The brand's most visible moments are its regular monthly draws and the Oudejaarstrekking, or New Year's Eve draw, which is promoted as a major annual prize event. Product communication generally emphasizes the size of the prize pool, the possibility of winning, and the lottery's established national identity. In 2016, Staatsloterij became part of Nederlandse Loterij following the merger of Staatsloterij and De Lotto. Nederlandse Loterij also manages other Dutch gaming and lottery brands, allowing the group to combine operational infrastructure while maintaining distinct consumer-facing brands. Staatsloterij remains positioned as the traditional national lottery within that portfolio. The brand operates under Dutch gambling regulation and responsible-play requirements. Its public-facing role is therefore shaped not only by entertainment and prize communication but also by rules concerning transparency, age restrictions, advertising, player protection, and the allocation of proceeds. Staatsloterij's current activities are focused on the Dutch market; it is not presented as a global lottery brand.

Staatsloterij originated in 1726, when the Dutch States General established a state lottery. The institution was created in a period when public lotteries were used to raise funds while providing participants with the chance to win monetary prizes. Its early establishment is the foundation of the brand's claim to exceptional longevity and explains the continued use of the staatsloterij, or state lottery, identity. Across the following centuries, the lottery became embedded in Dutch public life. The format evolved as lottery administration, ticket distribution, prize structures, and communications changed, but its central proposition remained consistent: participants purchased entries in scheduled draws and competed for monetary prizes. The brand gradually became recognizable as a national rather than local lottery, with participation available across the Netherlands. In the modern era, Staatsloterij expanded its draw calendar and sales infrastructure. Traditional paper tickets and retail distribution were complemented by digital channels, allowing customers to participate online and receive lottery information electronically. Regular monthly draws remained central to the product, while special draws, particularly the New Year's Eve draw, became important annual promotional and commercial events. The brand's modern corporate setting changed in 2016, when Staatsloterij merged with De Lotto. The combined organization became Nederlandse Loterij, a state-owned Dutch lottery and gaming group. Staatsloterij continued as a distinct consumer brand within the group rather than disappearing into a single umbrella identity. This structure enabled shared technology, compliance, retail, and administrative capabilities while preserving the established Staatsloterij name. Today, Staatsloterij is a Netherlands-focused lottery brand operated within Nederlandse Loterij. Its activities are shaped by the Dutch regulatory environment for games of chance, including requirements relating to responsible participation, consumer information, age controls, advertising, and the treatment of lottery proceeds. The brand's historical continuity, recurring draws, and large annual prize events remain central to its public identity.

• 2016

  Formation of Nederlandse Loterij

  [2]Nederlandse Loterij: About the organizationnederlandseloterij.nl

  Staatsloterij and De Lotto merged, forming Nederlandse Loterij and placing Staatsloterij within a broader Dutch state-owned lottery and gaming group.

• 1726

  Establishment of the state lottery

  [3]Staatsloterij articlenl.wikipedia.org

  The States General established a state lottery in the Netherlands, creating the institution from which Staatsloterij developed.

A long-established, state-connected Dutch national lottery offering scheduled prize draws and traditional lottery participation under a regulated gambling framework.

• Lottery draw

  Monthly Staatsloterij draws

  The core recurring product consists of scheduled Staatsloterij draws held during the year. Customers can buy whole or partial tickets through participating sales channels and become eligible for prizes in the relevant draw. The monthly draw format gives the brand a regular participation rhythm and remains its principal everyday offering.

• Special lottery draw

  Oudejaarstrekking

  The Oudejaarstrekking is Staatsloterij's New Year's Eve draw and one of its most prominent annual offerings. It is marketed as a special end-of-year lottery event with a substantial prize pool and strong seasonal visibility. The draw is closely associated with Dutch holiday and New Year's traditions.

• Digital lottery service

  Digital Staatsloterij participation

  Staatsloterij provides digital routes for customers to obtain lottery products, manage participation, and access draw and prize information. These services complement physical retail distribution and form part of the brand's modern operating model within Nederlandse Loterij.

• 2016

  Merger with De LottoM&A

  Background

  Staatsloterij and De Lotto were brought together to create a larger Dutch lottery and gaming organization.

  Action taken

  The two organizations merged and continued operating their established consumer brands within Nederlandse Loterij.

  Aftermath

  Staatsloterij remained an active standalone brand while benefiting from the shared structure and infrastructure of Nederlandse Loterij.

  Source

1. 1Staatsloterij official websitestaatsloterij.nederlandseloterij.nl
2. 2Nederlandse Loterij: About the organizationnederlandseloterij.nl
3. 3Staatsloterij articlenl.wikipedia.org