Sribu
Indonesian online marketplace connecting businesses with curated freelancers and creative service providers.
Last updated August 24, 2026
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Overview
Sribu is an Indonesian online marketplace for freelance and business services. Founded in Jakarta in 2011 by Ryan Gondokusumo, the company originally focused on crowdsourced graphic-design contests, allowing businesses to publish briefs and receive creative submissions from multiple designers. The model positioned Sribu as an intermediary between Indonesian companies seeking affordable creative work and a distributed community of freelance designers. The platform expanded beyond design contests during the middle of the 2010s. Through Sribulancer, a related project-based marketplace, clients could hire individual freelancers directly for assignments such as web development, programming, content writing, translation, graphic design, and social-media management. This broadened Sribu’s role from a contest platform into a more general business-services marketplace. The two offerings addressed different purchasing behaviors: contests enabled clients to compare multiple creative concepts, while project postings and direct hiring supported more conventional freelance engagements. Sribu obtained seed funding from East Ventures in February 2012 and raised a Series A round from Infoteria Corporation, now known as Asteria Corporation, in February 2014. Infoteria acquired approximately 34.5 percent of the company at that stage. In November 2017, Japan-based crowdsourcing company CrowdWorks made a strategic investment intended to support Sribu’s development and regional ambitions. These investments connected the Indonesian platform with broader Asian technology and crowdsourcing networks. On 13 December 2021, Sribu was acquired by Mynavi Corporation, a Japanese company with businesses spanning recruitment, employment information, and related services. The transaction was publicly announced in 2022 and was presented as a way to combine Mynavi’s network and resources with Sribu’s Indonesian marketplace and technology capabilities. The acquisition also gave Sribu a stronger corporate base while preserving its focus on Indonesian businesses and freelancers. In June 2023, Sribulancer was merged into Sribu.com. The consolidation brought contest-based creative work, direct freelance hiring, and project posting into one branded ecosystem. Sribu’s service models now include design contests, direct access to freelancers, and JobPost-style project listings in which businesses describe their requirements and freelancers compete or apply to deliver the work. The company has also developed community and brand initiatives for freelancers and clients. Sribu Media Day has been used to communicate product developments and brand direction, while SRIBUFEST has served as a networking and recognition event for the Indonesian freelance community. In 2024, Sribu introduced the #SribuinAja campaign and a mobile application at a Media Day event. The company has also used public-facing creative competitions and freelancer-award programs to promote Indonesian talent and reinforce its identity as a platform for independent professionals. Sribu remains primarily associated with Indonesia and with the digital services economy rather than with mass-market retail. Its marketplace connects companies with providers across creative, marketing, and technology categories, while its managed and competitive service formats distinguish it from a simple job board. Its strategic challenge is to balance client confidence, freelancer quality, platform efficiency, and the changing needs of businesses purchasing digital work.
History
Sribu was established in September 2011 in Jakarta by Ryan Gondokusumo as a crowdsourced design platform for Indonesian businesses. Its initial proposition was to let companies publish creative briefs and receive competing submissions from a pool of designers. Clients could select a preferred result while freelancers gained access to commercial work and exposure. The company received seed funding from East Ventures in February 2012. In February 2014, Infoteria Corporation invested in Sribu through a Series A round and obtained approximately 34.5 percent of the company. The investment provided additional capital for growth and connected Sribu with a Japanese software company that later adopted the name Asteria Corporation. Sribu broadened its service proposition during 2014–2015 with Sribulancer. Unlike the original contest model, Sribulancer enabled businesses to engage freelancers directly or through project postings. Its categories included programming, web development, writing, translation, design, and social-media work. This expansion reflected the growing range of digital tasks being purchased by Indonesian businesses and reduced the platform’s dependence on design contests. In November 2017, CrowdWorks, a Japanese crowdsourcing company, made a strategic investment in Sribu. The investment was associated with ambitions to strengthen the platform and support development in Southeast Asia. Sribu continued operating as an Indonesian-focused marketplace linking companies with independent professionals. Mynavi Corporation acquired Sribu on 13 December 2021. The acquisition was announced publicly in March–April 2022 and was described as a means of combining Mynavi’s corporate network and resources with Sribu’s technology and local marketplace position. Mynavi’s ownership gave Sribu a larger international corporate parent while the service continued to focus on Indonesian clients and freelancers. A significant organizational change followed in June 2023, when Sribulancer was merged into Sribu.com. The consolidation unified the company’s design-contest, direct-hiring, and project-posting services under one principal brand. Sribu’s current service architecture therefore combines competitive creative submissions with more conventional freelance procurement. The company has also invested in community-building and brand communication. Sribu Media Day events have been used to present company milestones, product developments, and strategic messages. In 2024, the event introduced the #SribuinAja campaign and a mobile application. SRIBUFEST, an annual community festival, has provided networking, educational sessions, entertainment, and recognition through the Sribu Talent Awards. These initiatives position Sribu not only as a transaction platform but also as a community hub for Indonesian freelancers and the businesses that hire them. Sribu’s marketplace covers branding, graphic design, web and technology work, writing, translation, social media, advertising, and digital marketing. Its competitive distinction is the combination of curated or organized creative sourcing with direct access to independent professionals. The company’s public materials also emphasize opportunities for freelancers, including visibility, client access, and participation in a broader digital-work ecosystem.
- 2023
Sribulancer is consolidated into Sribu.com
[1]The company merges its project marketplace into the main Sribu brand and unifies its freelance-service ecosystem.
- 2021
Mynavi acquires Sribu
[1]Mynavi completes the acquisition of Sribu on 13 December 2021.
- 2017
CrowdWorks makes a strategic investment
[1]CrowdWorks invests in Sribu as part of efforts to strengthen crowdsourcing capabilities and regional expansion.
- 2014
Infoteria invests in Sribu
[1]Infoteria Corporation invests in Sribu’s Series A and acquires approximately 34.5 percent of the company.
- 2014
Sribulancer is introduced
[1]Sribu begins expanding from design contests into direct and project-based freelance services through Sribulancer.
- 2012
East Ventures provides seed funding
[1]Sribu receives early investment from East Ventures to accelerate platform growth.
- 2011
Sribu is founded
[1]Ryan Gondokusumo establishes Sribu in Jakarta as a crowdsourced design marketplace for Indonesian businesses.
Products and positioning
An Indonesian freelance-services marketplace that combines crowdsourced design contests, direct freelancer hiring, and project-based business services.
Creative services · 2011
Design Contest
Sribu’s original marketplace model allows a business to publish a design brief and receive submissions from multiple participating designers. The client reviews the concepts and selects a preferred result. The format is particularly suited to logos, visual identities, advertising materials, packaging, and other deliverables where comparing alternative creative directions is valuable.
Freelance services · 2014
Freelancer Marketplace
The direct-service marketplace enables businesses to identify and hire individual freelancers for defined assignments. Available work has included design, programming, web development, writing, translation, marketing, and social-media management. It extends Sribu beyond contests by supporting clients that already know the type of professional or service they need.
Project-based work · 2014
JobPost / Project Posting
Businesses can post detailed project requirements and invite freelancers to apply or compete for the assignment. This model is designed for broader digital and operational tasks, including technology projects, content production, translation, design, and marketing work. It originated through Sribulancer and was integrated into Sribu.com in 2023.
Managed services
Sribu managed creative and digital services
Sribu also presents a broader business-services proposition spanning branding, advertising, social-media management, and digital marketing. These offerings complement the self-service marketplace by helping businesses source organized creative and digital support through the Sribu ecosystem.
Marketing campaigns
- 2025Indonesia 80th Independence Anniversary logo contest
Indonesia
Sribu organized a short public logo-design competition connected with Indonesia’s 80th Independence Anniversary. Hundreds of submissions were reportedly received from designers, students, and micro-entrepreneurs, with the winning design selected through public voting.
Outcome. The winning logo was announced before 17 August 2025, presenting the initiative as a celebration of public creativity and the agility of freelance talent.
- 2024#SribuinAja
Indonesia
A national brand campaign introduced at Sribu Media Day alongside the company’s mobile app, emphasizing Sribu as a destination for businesses seeking freelance and creative services.
- 2024SRIBUFEST: Freelance Revolution
Indonesia
The first described SRIBUFEST edition brought together freelancers and clients for networking, entertainment, educational sessions, and the Sribu Talent Awards.
Outcome. The festival was positioned as an annual community event intended to strengthen engagement across Sribu’s freelancer ecosystem.
Brand decisions
2023
Unify Sribu and SribulancerStrategyBackground
The company operated separate contest-based and project-based freelance propositions.
Action taken
Sribu merged Sribulancer into Sribu.com in June 2023.
Aftermath
Clients and freelancers were brought into a single branded ecosystem covering design contests, direct hiring, and project postings.
2021
Join the Mynavi groupM&ABackground
Sribu pursued stronger corporate resources and access to a broader international network.
Action taken
Mynavi Corporation acquired Sribu on 13 December 2021.
Aftermath
The transaction was announced publicly in 2022 and was intended to strengthen Sribu’s technology, marketplace capabilities, and Indonesian market presence.
2014
Accept minority investment from InfoteriaM&ABackground
Sribu sought capital and strategic support while expanding its design-marketplace operations.
Action taken
Infoteria Corporation invested through a Series A financing and acquired approximately 34.5 percent of Sribu’s equity.
Aftermath
The investment linked Sribu with a Japanese software company and supported its subsequent expansion beyond its initial design-contest focus.
Equity acquired. Approximately 34.5 percent acquired by Infoteria (February 2014)
Recent events
- 2024
Sribu introduces #SribuinAja and its mobile app
Campaign · Product launch
At Sribu Media Day, the company presented the #SribuinAja national campaign and introduced its mobile application.
- 2023
Sribulancer is merged into Sribu.com[1]
Product generation
Sribu consolidated its project-based freelance service, Sribulancer, into the main Sribu.com brand.
- 2022
Mynavi acquires Sribu[1]
M&A
Mynavi’s acquisition of Sribu, completed on 13 December 2021 and announced publicly in 2022, placed the Indonesian marketplace within the Japanese company’s broader employment and services network.
- 2017
CrowdWorks makes a strategic investment in Sribu[1]
M&A
Japanese crowdsourcing company CrowdWorks invested strategically in Sribu to support the platform’s development and Southeast Asian expansion ambitions.
- 2014
Infoteria acquires a minority stake in Sribu[1]
M&A
Infoteria Corporation invested in Sribu and acquired approximately 34.5 percent of its equity in a Series A financing.
- 2012
Sribu raises seed funding from East Ventures[1]
M&A
Sribu received seed investment from East Ventures to support the early growth of its Indonesian design-marketplace business.
Sources1 sources
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