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Square Food & Beverage Limited

Square Food & Beverage Limited is a leading Bangladeshi food and beverage manufacturer, known for its Radhuni, Ruchi, Chashi, Chopstick, Aaram, Radhuni's Kitchen, and Tara brands.

Last updated September 27, 2026

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Overview

Square Food & Beverage Limited (SFBL) is a major Bangladeshi food and beverage manufacturer and a key concern of the Square Group, one of the country's largest conglomerates. The company produces and markets a diverse portfolio of consumer food products under several well-known brands, including Radhuni (spices, ready mixes, edible oils), Ruchi (spices and condiments), Chashi (rice, pulses, and other staples), Chopstick (noodles and snacks), Aaram (tea and beverages), Radhuni's Kitchen (ready-to-cook and convenience foods), and Tara (a range of food products). SFBL is certified for halal food production and exports its products to various international markets, including the Middle East, the United States, Australia, the United Kingdom, France, Italy, and Japan. The company operates a wide retail network across Bangladesh and has received national recognition for its quality and business practices. Its product lines are staples in many Bangladeshi households, and the Radhuni brand, in particular, is a household name for spices and recipe mixes. SFBL is also involved in community engagement and employee welfare, offering benefits such as free meals, transport facilities for female employees, and childcare centers. As part of the Square Group, SFBL benefits from the group's extensive distribution and manufacturing infrastructure, contributing to its position as a market leader in the Bangladeshi food industry.

History

Square Food & Beverage Limited (SFBL) is a prominent food and beverage manufacturer in Bangladesh and a sister concern of the Square Group. The company has established itself as a key player in the Bangladeshi food industry, producing and marketing a diverse range of products under several brands. While the exact founding year is not specified in the available sources, SFBL has grown to become a household name in Bangladesh. In 2015, SFBL received approval to export its products to the United States, marking a significant milestone in its international expansion. In February 2019, the company was honored with the 'Onnyo Shommanona' (Unique Honor) award. Later that year, in July 2019 (Shraban 1426 in the Bengali calendar), SFBL was awarded the National Skill and Quality Excellence Award 2018 by the Ministry of Industries of Bangladesh. However, in October 2019, the licenses of several food companies, including Pran and Square, were temporarily suspended, though they were subsequently reinstated. In 2021, a food export to Japan was found to contain alpha toxin, which raised concerns about food safety. SFBL had been exporting food to Japan since 2008. Despite these challenges, SFBL continues to operate and expand its presence in both domestic and international markets. The company's products are exported to the Middle East, the United States, Australia, the United Kingdom, France, Italy, and Japan. SFBL is also known for its annual 'Sera Radhuni' (Best Radhuni) cooking competition, which engages consumers and promotes its Radhuni brand. The company maintains a strong focus on quality assurance and employee welfare, offering benefits such as free meals, transport for female employees, and childcare facilities.

  • 2021

    A food export to Japan was found to contain alpha toxin, raising food safety concerns.

  • 2019

    In February, SFBL received the 'Onnyo Shommanona' (Unique Honor) award.

  • 2019

    In July (Shraban 1426), SFBL was awarded the National Skill and Quality Excellence Award 2018 by the Ministry of Industries.

  • 2019

    In October, licenses of several food companies including Square were temporarily suspended, later reinstated.

  • 2015

    SFBL received approval to export products to the United States.

  • 2008

    SFBL began exporting food products to Japan.

Products and positioning

Leading Bangladeshi food and beverage manufacturer offering a wide range of trusted, high-quality consumer food brands for domestic and international markets.

  • Radhuni Turmeric Powder

  • Radhuni Chilli Powder

  • Radhuni Coriander Powder

  • Radhuni Cumin Powder

  • Radhuni Chilli Flakes

  • Radhuni Meat Curry Masala

  • Radhuni Chicken Masala

  • Radhuni Fish Curry Masala

  • Radhuni Kabab Masala

  • Radhuni Biryani Masala

  • Radhuni Borhani Masala

  • Radhuni Beef Masala

  • Radhuni Tehari Masala

  • Radhuni Chatpati Masala

  • Radhuni Garam Masala

  • Radhuni Panchforan

  • Radhuni Roast Masala

  • Radhuni Mejbani Beef Masala

  • Radhuni Hyderabadi Biryani Masala

  • Radhuni Kachchi Biriyani Masala

  • Radhuni Kala Bhuna Masala

  • Radhuni Bar-B-Q Masala

  • Radhuni Korma Masala

  • Radhuni Chicken Tandoori Masala

Sources6 sources

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