Square Enix

Corporate brand

Japanese multinational video game publisher and entertainment group known for Final Fantasy, Dragon Quest, and Kingdom Hearts.

Last updated November 1, 2026

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Overview

Square Enix is a Japanese video game publisher, developer, and entertainment group whose best-known businesses center on role-playing games, interactive entertainment, manga, merchandise, and arcade-related activities. The company was created in April 2003 through the merger of Enix and Square, two influential Japanese software companies with complementary strengths. Enix was primarily associated with publishing and with the Dragon Quest series, while Square had developed a strong internal production culture and had built its international reputation through Final Fantasy and other role-playing properties. The merger combined Enix's publishing and business expertise with Square's development capabilities and created one of Japan's most recognizable entertainment companies. The group's historical foundations extend back to the 1970s and 1980s. Enix originated in 1975 as Eidansha Boshu Service Center, founded by Yasuhiro Fukushima. It later became known for publishing externally developed games and for helping establish Dragon Quest, created with the collaboration of Yuji Horii, Koichi Nakamura, Akira Toriyama, and Koichi Sugiyama. Square began as a computer-game division of Den-Yu-Sha in 1983 and became an independent company in 1986 under Masafumi Miyamoto. Its breakthrough came with Final Fantasy in 1987. Final Fantasy VII later became a major commercial and cultural success on the PlayStation, reinforcing Square's reputation for cinematic presentation, ambitious storytelling, and technically advanced role-playing games. The combined business expanded beyond its original Japanese console focus. Square Enix acquired Taito in 2005, adding arcade operations and properties such as Space Invaders and Bubble Bobble. In 2009 it acquired Eidos plc, bringing Western studios and intellectual properties including Tomb Raider, Deus Ex, Thief, and Legacy of Kain into the group. Eidos's European publishing structure was subsequently integrated into Square Enix's international operations, although several acquired studios and properties later changed ownership or organizational status. The group has also operated publishing, development, distribution, mobile, merchandising, manga, and arcade businesses in multiple regions. In October 2008, the company reorganized into a holding-company structure. Square Enix Holdings became the listed parent, while Square Enix Co., Ltd. handled domestic game operations. International subsidiaries and offices have operated in North America, Europe, China, and other markets. The company has increasingly released games across console, PC, and mobile platforms, while also using remasters, remakes, downloadable content, subscriptions, licensing, and merchandise to extend the life of its intellectual properties. Square Enix's core portfolio remains concentrated in large role-playing franchises. Final Fantasy is its most internationally prominent property, while Dragon Quest is particularly important in Japan. Kingdom Hearts, developed in collaboration with Disney, has become another global series. Other important properties and labels have included NieR, SaGa, Mana, Chrono, Bravely, Octopath Traveler, The World Ends with You, and various Western franchises inherited through Eidos. The company also publishes manga through the Gangan Comics family and has supported third-party and independent developers through publishing initiatives such as Square Enix Collective. The company experienced a significant strategic reset in 2013 after reporting weaker-than-expected results from several major Western releases, including Tomb Raider and Hitman: Absolution. Yoichi Wada resigned as president and Yosuke Matsuda became president. Subsequent strategy placed greater emphasis on the company's established Japanese role-playing properties, recurring customer engagement, digital distribution, mobile games, and more disciplined development planning. In the 2020s, Square Enix continued investing in major new releases, remakes…

History

Square Enix's history combines the development traditions of Square with the publishing and franchise-management background of Enix. Enix was established in 1975 by Yasuhiro Fukushima and initially operated as a publishing-oriented business. Its most important early achievement was the creation and publication of Dragon Quest, a console role-playing game developed with a team including Yuji Horii, Koichi Nakamura, Akira Toriyama, and Koichi Sugiyama. The series became a foundational property in Japan and gave Enix a durable position in the console market. Square began in 1983 as a software division of Den-Yu-Sha, a power-line construction company. Masafumi Miyamoto believed that successful games required coordinated work among programmers, artists, and writers, and Square became independent in 1986. After several unsuccessful early releases, it developed Final Fantasy, which launched in 1987 and became the company's defining franchise. Square subsequently expanded its reputation through games such as Chrono Trigger, Secret of Mana, Super Mario RPG, and Kingdom Hearts, the latter created with Disney-related collaboration. Final Fantasy VII, released for the original PlayStation, demonstrated the commercial potential of large-scale, cinematic role-playing games and helped establish Square as an international publisher. The companies considered combining their businesses before 2003, but Square's financial difficulties, including the disappointing performance of the film Final Fantasy: The Spirits Within, delayed the transaction. After Square's finances improved through successful games, the merger was formally announced in 2002 and completed on April 1, 2003. Enix was the surviving company, but the new organization was branded Square Enix. Yoichi Wada became president, Keiji Honda became vice president, and Yasuhiro Fukushima became chairman. The combined workforce retained a strong Square development presence while gaining Enix's publishing structure. The group expanded through acquisitions and international operations. Taito was acquired in 2005, giving Square Enix a larger arcade business and access to properties such as Space Invaders and Bubble Bobble. In 2009 the company acquired Eidos plc, whose assets included Tomb Raider, Hitman, Deus Ex, Thief, and Legacy of Kain. Eidos's publishing and development activities were reorganized within Square Enix's European and North American structures. The group also experimented with mobile studios, regional offices, external publishing, and independent-developer support. In 2008, Square Enix separated its holding-company and operating-company functions. Square Enix Holdings became the listed parent, while Square Enix Co., Ltd. took responsibility for domestic game operations. This structure supported a network of international subsidiaries and publishing offices. The group continued to release games for consoles, handhelds, personal computers, and mobile devices, while extending its brands through merchandise, manga, arcades, licensing, and adaptations. A major reset occurred in 2013. Weak sales from several expensive Western releases and an expected loss led to restructuring, the resignation of Yoichi Wada, and the appointment of Yosuke Matsuda. Management emphasized stronger portfolio discipline, shorter feedback cycles, digital and mobile products, and renewed focus on the company's established role-playing audience. Some projects and studios were subsequently closed, sold, or reorganized, while others became independent. During the following decade, Square Enix concentrated on high-profile Japanese role-playing games, remakes, remasters, sequels, and cross-platform releases. It launched initiatives including Square Enix Collective for independent publishing and developed new studios and labels for role-playing and mobile projects. The company also explored new technologies and business models, including cloud distribution and blockchain-related projects, although these efforts remained secondary to its traditional game publishing business. In 2023, management announced another review of development resources and portfolio balance. Square Enix remains an active global entertainment group whose identity is anchored by Final Fantasy, Dragon Quest, Kingdom Hearts, and a broad catalog of Japanese and Western properties.

2023
Portfolio and resource review
[3]Square Enix Holdings investor relationshd.square-enix.com
Square Enix announces measures intended to rebalance its development portfolio and improve resource allocation.
2023
Takashi Kiryu became president
[7]Square Enix leadership successionthe-shashi.com
Takashi Kiryu succeeded Yosuke Matsuda as president of Square Enix Holdings and became the group’s current top executive.
2022
Eidos-related assets sold
[1]Square Enixen.wikipedia.org
Square Enix sold its Western studios and associated intellectual-property portfolio to Embracer Group.
2017
IO Interactive becomes independent
[1]Square Enixen.wikipedia.org
IO Interactive completes a management buyout and retains the Hitman intellectual property.
2014
Square Enix Collective launches
[1]Square Enixen.wikipedia.org
The company introduces an initiative supporting independent developers and external projects.
2013
Corporate restructuring
[1]Square Enixen.wikipedia.org
Weak Western sales lead to restructuring and a change in president.
2013
Final Fantasy XIV relaunched
[11]Final Fantasy XIV relaunchedthe-shashi.com
Final Fantasy XIV: A Realm Reborn replaced the troubled original service and became a long-running online title.
2009
Eidos acquisition
[1]Square Enixen.wikipedia.org
The group acquires Eidos plc and gains major Western franchises and studios. Square Enix acquired Eidos Interactive, strengthening its European and North American publishing and development activities.
2008
Holding-company reorganization
[1]Square Enixen.wikipedia.org
The group reorganized with Square Enix Holdings as the parent and Square Enix Co., Ltd. as the principal domestic game operating company.
2005
Taito acquisition announced
[1]Square Enixen.wikipedia.org
Square Enix announced a tender offer for Taito, expanding into arcade and amusement operations.
2003
Square Enix is formed
[1]Square Enixen.wikipedia.org
Enix absorbed Square on April 1, creating Square Enix Co., Ltd. and bringing the Dragon Quest and Final Fantasy businesses together.
2002
Online-game business began
[4]Square Enix Group corporate historyhd.square-enix.com
Final Fantasy XI launched alongside the PlayOnline service, establishing Square’s and later Square Enix’s major online-game business.
2001
Film losses intensified Square’s restructuring
[1]Square Enixen.wikipedia.org
The commercial failure of Final Fantasy: The Spirits Within created significant financial pressure and influenced the eventual merger with Enix.
1987
Final Fantasy launches
[1]Square Enixen.wikipedia.org
Square releases the first Final Fantasy, which becomes its central franchise.
1986
Square becomes independent
[1]Square Enixen.wikipedia.org
The division is spun off as Square Co., Ltd.
1986
Dragon Quest launches
[1]Square Enixen.wikipedia.org
Enix publishes the first Dragon Quest, establishing one of Japan's most important role-playing franchises.
1986
Square incorporated
[4]Square Enix Group corporate historyhd.square-enix.com
Square was established as an independent company and later became a major developer of Japanese role-playing games.
1983
Square begins as a software division
[1]Square Enixen.wikipedia.org
Square starts as a computer-game division of Den-Yu-Sha before becoming independent.
1975
Enix is founded
[1]Square Enixen.wikipedia.org
Yasuhiro Fukushima establishes the company that would become Enix, initially as Eidansha Boshu Service Center.
1975
Enix predecessor established
[4]Square Enix Group corporate historyhd.square-enix.com
Eidansha Boshu Service Center, the company that would become Enix, was established in Japan.

Products and positioning

A globally oriented Japanese entertainment company positioned around premium, story-driven role-playing games, long-lived intellectual properties, cross-media franchises, and digitally distributed content.

Role-playing game franchise · 1987
Final Fantasy
Square's flagship franchise and Square Enix's most internationally prominent property. The series is built around largely independent installments linked by recurring themes, gameplay concepts, and visual motifs. It spans console, PC, mobile, online, remake, remaster, and spin-off formats, and is recognized for elaborate worlds, dramatic narratives, active or hybrid combat systems, and technically ambitious presentation. Square’s flagship role-playing franchise and one of the best-known Japanese game brands worldwide. The series is characterized by recurring themes, new settings and casts, cinematic presentation, elaborate music, and experimentation with battle systems. It spans numbered premium releases, remakes, spin-offs, mobile projects, and the long-running MMORPG Final Fantasy XIV.
Role-playing game franchise · 1986
Dragon Quest
A foundational Japanese role-playing series originally published by Enix. Dragon Quest combines traditional turn-based role-playing mechanics with a distinctive visual identity and accessible storytelling. It is especially important in Japan and has generated numbered games, remakes, mobile releases, merchandise, animation, and other licensed products. A foundational Japanese role-playing franchise originally published by Enix. Dragon Quest combines accessible turn-based gameplay, distinctive character and monster designs, serialized world-building, and a strong domestic fan base. Square Enix continues to publish mainline entries, remakes, spin-offs, mobile titles, and related merchandise.
Action role-playing game franchise · 2002
Kingdom Hearts
A collaboration between Square and Disney that combines original characters and settings with Disney and Pixar-related worlds. The series uses action-oriented combat and long-form mythology, and has expanded across console games, portable titles, remasters, merchandise, and multimedia projects. An action role-playing franchise developed through a collaboration between Square and Disney. It combines original characters and worlds with Disney and Pixar properties, using real-time combat, exploration, cinematic storytelling, and recurring themes of friendship and identity. The series has expanded across home consoles, handheld systems, and mobile platforms.
Action-adventure franchise · 1996
Tomb Raider
A Western franchise acquired through the Eidos transaction. It follows archaeologist and adventurer Lara Croft and has appeared in action-adventure games, remakes, reboots, novels, films, merchandise, and other licensed media.
Action role-playing game franchise · 2010
NieR
A story-focused action role-playing property associated with creator Yoko Taro and developed through Square Enix partnerships. Its games are known for unusual narrative structures, philosophical themes, multiple endings, and hybrid action and role-playing systems. A role-playing franchise noted for unusual narrative structures, philosophical themes, melancholic settings, stylized music, and action-oriented combat. The series gained broad international visibility through NieR:Automata and has been supported by concerts, merchandise, mobile releases, and other ancillary content.
Role-playing game franchise · 2018
Octopath Traveler
A role-playing series associated with Square Enix's HD-2D visual approach, which combines pixel-art characters with three-dimensional environments and lighting. Its games emphasize party-based exploration, turn-based battles, and stories organized around multiple protagonists. A role-playing series associated with the HD-2D visual style, which combines pixel-art characters with three-dimensional environments and lighting. Its games use multiple protagonists, turn-based combat, character-specific abilities, and self-contained storylines. The series has appeared on consoles, PC, and mobile platforms.
Massively multiplayer online role-playing game · 2013
Final Fantasy XIV Online
A subscription-based MMORPG set in the Final Fantasy universe. Following the replacement of the original 2010 service, A Realm Reborn established a new technical and design foundation. Ongoing expansions, seasonal events, story updates, community features, and cross-platform operation have made it one of Square Enix’s most important continuing services.
Role-playing games · 1989
SaGa
A long-running role-playing franchise descended from the Final Fantasy Legend games. SaGa emphasizes flexible character growth, branching scenarios, unusual combat systems, and player-directed progression. Square Enix supports the brand through console releases, remasters, mobile games, livestreams, and dedicated community channels.
Mobile role-playing game · 2015
Final Fantasy Brave Exvius
A mobile role-playing title designed for long-term live operation and international distribution. Square Enix used localized publishing, digital advertising, social promotion, and rewarded-video advertising in overseas markets. The product illustrates the company’s effort to adapt major intellectual property to free-to-play mobile economics.

Controversies

2021
War of the Visions discloses violations of Japan lottery laws
Square Enix issued a statement apologizing for violations of Japan's lottery laws in the Japanese client of War of the Visions: Final Fantasy Brave Exvius. The statement explained where and when the violations occurred and provided compensation to affected players.
Source
2020
Square Enix apologizes for Marvel’s Avengers post
Square Enix apologized after its Marvel’s Avengers account posted content that readers criticized as insensitive amid demonstrations supporting Black Lives Matter. The company acknowledged that the timing of the post was inappropriate, and the account removed the tweet. The incident is noted as a controversy involving the brand’s social media communication during a period of protest.
Source
2009
Dispute surrounding the cancelled Fortress project
Developer Grin alleged that Square Enix had imposed difficult milestones and failed to make expected payments during work on a Final Fantasy spin-off code-named Fortress. The project was cancelled and Grin later entered bankruptcy. The allegations were reported publicly, but the available reference does not establish a judicial finding against Square Enix.
Source
2001
Financial fallout from The Spirits Within
Square suffered substantial financial pressure after the underperformance of its first feature film, Final Fantasy: The Spirits Within. The setback contributed to discussions about a merger and led Sony to purchase a minority stake in Square.
Source

2024Final Fantasy 36th anniversary Light Warrior appreciation campaign
Thailand · Taiwan
Square Enix Asia promoted a social-media giveaway celebrating the 36th anniversary of Final Fantasy. Participants followed the official Facebook page and commented on a favorite title from Final Fantasy through Final Fantasy VI.
Outcome. Ten winners were scheduled to receive a collection of merchandise styled after the first six Final Fantasy games.
Source
2021SaGa Official Channel launch and Romancing SaGa Re;univerSe registration campaign
Japan
Square Enix launched a dedicated SaGa YouTube channel and used Twitter conversation, livestreaming, and the hashtag #ロマサガRS事前登録 to connect the channel with Romancing SaGa Re;univerSe players and longtime SaGa fans. The campaign offered in-game rewards tied to channel subscriptions and was designed to make the channel a clearer archive and communication hub than the company-wide channel.
Outcome. The campaign reached more than 70,000 channel subscribers and generated a reported second-place position in Japan’s Twitter trends.
Source
2020Charitable support for Black Lives Matter and COVID-19 relief
North America · Europe · Global
Square Enix and its Western offices donated to charities connected with racial-justice and pandemic-relief efforts, with some funds linked to discounted product sales.
Outcome. The campaign provided charitable funding through the company's Western operations.
Source
2020Internal communication site using game characters
Japan
During the shift toward remote work, Square Enix surveyed approximately 3,000 employees and created an internal website using familiar characters and properties, including Dragon Quest and Final Fantasy, to improve information sharing and employee connection.
Outcome. The initiative supported continued internal communication during remote work and was presented as a way to preserve the quality and frequency of company information.
Source
2020Final Fantasy Brave Exvius rewarded-video advertising campaign
United States · Canada · United Kingdom · Australia · New Zealand · France · Germany · South Korea
For the global version of Final Fantasy Brave Exvius, Square Enix introduced rewarded video advertising, allowing players to watch advertisements in exchange for in-game benefits such as Lapis. The approach was intended to add monetization without relying only on direct purchases and to give players additional ways to engage with the game.
Outcome. Google reported that advertising revenue rose, with eCPM increasing by 1.6 times and in-game advertising revenue increasing by 1.82 times across the eight reported markets.
Source
2014Square Enix Collective
Global
Square Enix launched a platform intended to help independent developers present projects, build communities, and obtain publishing support. It broadened the company's role beyond internally developed blockbuster franchises.
Outcome. The initiative became an established external-development and publishing program.
Source

Brand decisions

2023
Review development portfolio and resource allocationStrategy
Background
Management sought a more balanced portfolio and improved predictability in development and releases.
Action taken
Square Enix announced a review of development resources, project selection, and business priorities.
Aftermath
The decision signaled a renewed emphasis on portfolio discipline and sustainable growth around the group's strongest properties.
Source
2022
Sale of Western studios and related assetsM&A
Background
Square Enix reviewed its international portfolio and sought to concentrate investment on core Japanese and selected global intellectual properties.
Action taken
The group sold its Eidos-related Western studios and associated assets to Embracer Group.
Aftermath
The transaction reduced the group’s directly owned Western development footprint and supported a more focused portfolio strategy.
Source
2017
Separate IO Interactive through management buyoutM&A
Background
Square Enix reviewed the structure of its Western development portfolio.
Action taken
IO Interactive completed a management buyout and received the Hitman intellectual property.
Aftermath
IO Interactive continued independently as the owner and developer of Hitman.
Source
2013
Restructure after weak Western salesStrategy
Background
Major Western releases received critical recognition but delivered weaker commercial results than expected, while development cycles and price pressure increased.
Action taken
Square Enix announced restructuring, changed its president, reduced or reorganized parts of its Western operations, and emphasized more frequent customer interaction and stronger focus on core audiences.
Aftermath
The company subsequently placed greater strategic weight on Japanese role-playing franchises, digital products, mobile games, and more selective development.
Expected loss. (Fiscal year ending March 2013)
Source
2010
Rebuild of Final Fantasy XIVStrategy
Background
The initial Final Fantasy XIV service received severe criticism over performance, usability, and design problems after launch.
Action taken
Square Enix changed the leadership and development approach, shut down the original service, and rebuilt the game as Final Fantasy XIV: A Realm Reborn.
Aftermath
The relaunch in 2013 turned the project into a major long-running MMORPG and became a prominent recovery in the company’s history.
Source
2009
Acquire EidosM&A
Background
The acquisition was intended to strengthen Square Enix's Western publishing and development presence.
Action taken
Square Enix acquired Eidos plc and integrated its operations into the group's European and North American organizations.
Aftermath
The group added Tomb Raider, Deus Ex, Hitman, Thief, and related studios, although some assets later left the group.
Source
2009
Acquisition of Eidos InteractiveM&A
Background
Square Enix aimed to strengthen its Western development and publishing footprint and diversify its international portfolio.
Action taken
The group acquired Eidos Interactive and integrated its related development and publishing operations into the wider Square Enix organization.
Aftermath
The acquisition expanded Square Enix’s presence in Europe and North America, although the related Western assets were later sold to Embracer Group in 2022.
Source
2008
Creation of a holding-company structureStrategy
Background
The group wanted to separate corporate oversight, capital allocation, and portfolio management from the operating video-game business.
Action taken
Square Enix reorganized as Square Enix Holdings, while Square Enix Co., Ltd. continued as the principal domestic game operating company.
Aftermath
The structure remains the basis for the relationship between the publicly listed holding company and the Square Enix operating brand.
Source
2005
Acquire TaitoM&A
Background
Square Enix sought to broaden its entertainment activities beyond console and role-playing software.
Action taken
The company acquired Taito and subsequently integrated its home and portable game operations.
Aftermath
Square Enix gained arcade capabilities and access to Taito's historic catalog.
Source
2005
Tender offer and full acquisition of TaitoM&A
Background
Square Enix sought to expand beyond software publishing into arcades, amusement equipment, venues, and more direct customer contact.
Action taken
The company announced a tender offer for Taito in August 2005, acquired 93.7 percent of the shares in September, and completed the move to full ownership through a subsequent merger process in 2006.
Aftermath
Taito became a wholly owned group company and supplied an additional amusement and arcade business alongside Square Enix’s game operations.
Tender-offer consideration. 181100 JPY per share (2005)
Source

Showing the 10 most recent.

Recent events

2026-11-30
Square Enix releases Final Fantasy VII Rebirth Tifa swimsuit figure[16]史克威尔艾尼克斯推出FF7：重生蒂法泳装手办news.zol.com.cn
Reported: 2026-08-22
Square Enix's Static Arts series figure of Tifa Lockhart in a swimsuit from Final Fantasy VII Rebirth is set for release on November 30, 2026, at a suggested retail price of 29,700 yen.
2022-02-12
Square Enix announces Steam account linking for Final Fantasy XIV[17]Square Enix宣布《最终幻想14》将启用Steam账户关联windowscentral.com
Reported: 2022-02-12
Square Enix announced that players using the Steam version of Final Fantasy XIV would be required to link their Steam and Square Enix accounts starting in early March.
2021-10-04
Dragon Quest Tact releases Version 2.0 update[18]《勇者斗恶龙战略版》发布2.0版本更新bleedingcool.com
Reported: 2021-10-04
Square Enix released Version 2.0 for Dragon Quest Tact, which included improvements and a new event; a celebration of the new content was scheduled to run through October 30.
2021-10-03
Developers detail updates to Stranger of Paradise: Final Fantasy Origin[19]开发者介绍《Stranger of Paradise: Final Fantasy Origin》的更新me.ign.com
Reported: 2021-10-03
The development team for Stranger of Paradise: Final Fantasy Origin made changes based on first-demo player feedback, including updated graphics and lighting, gameplay adjustments, and new features.
2021-08-27
Final Fantasy XIV launches The Rising anniversary event[20]《最终幻想14》推出周年纪念活动bleedingcool.com
Reported: 2021-08-27
Square Enix began The Rising, a Final Fantasy XIV in-game anniversary event, on August 27, running through September 9. Players can take part in an in-game quest and receive rewards.
2021-08-25
Panasonic unveils SC-GN01 wearable gaming speaker[21]Panasonic发布SC-GN01穿戴式游戏扬声器whathifi.com
Reported: 2021-08-25
Panasonic unveiled the SC-GN01 wearable gaming speaker, designed in collaboration with Square Enix. The product was scheduled to become available in late September 2021 exclusively through Amazon for £160.
2021-07-14
Square Enix announces Bravely Default: Brilliant Lights[22]史克威尔艾尼克斯宣布《勇气默示录：璀璨之光》animenewsnetwork.com
Square Enix announced Bravely Default: Brilliant Lights, a new free-to-play game for iOS and Android devices in the Bravely Default series.
2021-07-07
Final Fantasy XI anniversary celebration announced[23]《最终幻想XI》周年庆祝活动公布bleedingcool.com
Reported: 2021-07-07
Square Enix revealed plans for a new in-game celebration for Final Fantasy XI ahead of the game's 20th anniversary, including the “We Are Vana'Diel” event and a related website.
2021-06-29
War of the Visions discloses violations of Japan lottery laws[15]War of the Visions discloses violations of Japan lottery lawssiliconera.com
Reported: 2021-06-29
Square Enix issued a statement apologizing for violations of Japan’s lottery laws in the Japanese client of War of the Visions: Final Fantasy Brave Exvius, explaining where and when they occurred and providing compensation to affected players.
2021-06-28
SINoALICE launches its first global anniversary campaign[24]SINoALICE推出全球一周年庆祝活动animenewsnetwork.com
SINoALICE's first-anniversary celebration campaign, titled “One Year of Terror,” began on June 28, 2021, with in-game rewards and activities.

Showing the 10 most recent.

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