Sqrups

Sqrups (stylised as Sqrups! or SQRUPS!) is a Spanish retail chain founded in 2014 by entrepreneur Iñaki Espinosa. It operates a factory-outlet or outlet-supermarket model, selling brand-new products sourced from first-brand manufacturers that are in situations such as short shelf life, image changes, quality-control rejects or production surpluses. The company describes itself as the first outlet supermarket in Spain and, according to El Español, is the country's first network of stores specialised in stock liquidation. The business began after Espinosa sold his company Unipapel in 2008 and was left with considerable surplus stock. He sought a way to commercialise those products and opened the first Sqrups store in Madrid in 2014, gradually expanding the range with food and everyday consumer goods. The assortment changes constantly depending on market availability, and a significant part of profits comes from household goods and stationery. By 2022, according to El Mundo, the chain had more than fifty stores across ten autonomous communities, including both own and franchised locations, plus around 10,000 square metres of warehouses. That year it reached turnover of 14 million euros and expected annual growth of around 30%. Sqrups closed 2024 with close to 100 stores and 26 million products sold, a 29% increase over 2023. In March 2025 it acquired 19 stores from the Domti chain, specialised in household products and present in the Valencian Community. In mid-2025 Sqrups reported renting a warehouse of more than 10,500 square metres in the Oaxis Logistics Park in the Villaverde district of Madrid, known as GLP Oaxis 1, part of a complex promoted by the GLP Europe Fund and the first occupation within that logistics development. The company expects to reach 130 establishments by the end of 2025 and 150 by 2027. According to Forbes, it could become "the largest chain of urban large-consumption outlets in Spain" if it meets those expansion targets. According to the magazine Centros Comerciales, Sqrups currently employs more than 350 people. Sqrups' business model rests on three main pillars: sustainability, social impact and inclusion. On sustainability, its activity falls within the circular economy, commercialising products that fall outside traditional distribution channels to help reduce waste and reuse resources. In wholesale, items are often withdrawn after two-thirds of their useful life has been consumed, although they remain fit for consumption; the chain buys these lots at lower prices and sells them at a discount through its store network. Besides food, its offer includes stationery, drugstore products, household items, books and seasonal products, as well as references from international markets or launches in test phase. According to Espinosa, this model allowed the recovery in a single year of more than 7 million food items, 95,000 books and 82,000 kilos of drugstore products that did not reach normal channels. On the social side, the company facilitates access to discounted first-brand products, allowing lower-income communities to buy quality goods. Its inclusion policy promotes the hiring of people in vulnerable situations, collaborating with organisations dedicated to labour insertion such as the Fundación Serra Schönthal. In 2022 the creation of Sqrups University was announced, a training platform developed with the manager Global Social Impact Investments, which owns close to 40% of the company. According to the company, the programme is aimed at chain employees, 70% of whom come from backgrounds with difficulties accessing the labour market.

Sqrups was founded in 2014 by Spanish entrepreneur Iñaki Espinosa. After selling his company Unipapel in 2008, Espinosa found himself with considerable surplus stock. That situation led him to look for an alternative way to commercialise those products and, finally, in 2014 he opened the first Sqrups store in Madrid, expanding the offer with food and everyday consumer goods. Espinosa started the project with the aim of commercialising recognised brands at lower-than-usual prices. The assortment of the stores changes constantly depending on market availability. A significant part of the brand's profits comes from the sale of household goods and stationery. According to the newspaper El Mundo, in 2022 the chain had more than fifty stores spread across ten autonomous communities, including both own and franchised locations, plus around 10,000 square metres of warehouses. That year it reached turnover of 14 million euros and expected to grow around 30% annually. Sqrups closed 2024 with close to 100 stores and 26 million products sold, reflecting growth of 29% compared with 2023. In March 2025 it acquired 19 stores from the Domti chain, specialised in household products and with a presence in the Valencian Community. In mid-2025, Sqrups reported renting a warehouse of more than 10,500 square metres in the Oaxis Logistics Park, located in the Villaverde district of Madrid. The property, known as GLP Oaxis 1, is part of a complex promoted by the GLP Europe Fund and constitutes the first occupation within this logistics development. The company expects to reach 130 establishments at the end of 2025 and 150 by 2027. According to Forbes, the company could become "the largest chain of urban large-consumption outlets in Spain" if it meets those expansion targets. According to the magazine Centros Comerciales, Sqrups currently employs more than 350 people. Sqrups' business model is based on three main pillars: sustainability, social impact and inclusion. On sustainability, its activity falls within the concept of the circular economy, since it commercialises products that fall outside traditional distribution channels to contribute to reducing waste and reusing resources. In wholesale, items are usually withdrawn after having consumed two-thirds of their useful life, although they remain fit for consumption. The chain acquires these lots at a lower price and sells them at a discount through its store network. Besides food, its offer also includes stationery, drugstore products, household items, books and seasonal products. It also incorporates references from international markets or launches in test phase. According to Espinosa, this business model allowed the recovery in a single year of more than 7 million food items, 95,000 books and 82,000 kilos of drugstore products that did not reach normal channels. On the social front, the company facilitates access to discounted first-brand products, which allows communities with lower purchasing power to acquire quality goods. Its inclusion policy promotes the hiring of people in vulnerable situations, collaborating with various organisations dedicated to labour insertion such as the Fundación Serra Schönthal. In 2022 the creation of Sqrups University was announced, a training platform developed together with the manager Global Social Impact Investments, which owns close to 40% of the company. According to the company, the programme is aimed at chain employees, 70% of whom come from backgrounds with difficulties accessing the labour market.

• 2025

  Sqrups acquires 19 stores from the Domti chain.

• 2025

  Sqrups rents a warehouse of more than 10,500 square metres in the Oaxis Logistics Park, Villaverde, Madrid.

• 2024

  Sqrups closes the year with close to 100 stores and 26 million products sold, a 29% increase over 2023.

• 2022

  Chain has more than fifty stores across ten autonomous communities and reaches turnover of 14 million euros.

• 2022

  Creation of Sqrups University announced, a training platform developed with Global Social Impact Investments.

• 2014

  First Sqrups store opens in Madrid.

• 2008

  Iñaki Espinosa sells his company Unipapel, leaving him with considerable surplus stock.

Sustainable outlet supermarket chain offering brand-new first-brand products at discount prices, framed around circular economy and social inclusion.

• Food and groceries

  Short-dated and surplus food products from first brands.

• Stationery

  Stationery products, a significant source of profits.

• Drugstore and personal care

  Drugstore products recovered from surplus channels.

• Household goods

  Household items, a significant source of profits.

• Books

  Books recovered from surplus channels.

• Seasonal products

  Seasonal products and test-phase launches.

1. 1Sqrups official websitesqrups.es
2. 2Trabaja con nosotros en SQRUPSsqrups.es
3. 3Sqrups - Wikidatawikidata.org
4. 4Sqrups - Wikipedia (Spanish)es.wikipedia.org