Spurs Sports & Entertainment
San Antonio-based sports and entertainment organization that owns and operates the San Antonio Spurs and related teams, venues, and event businesses.
Last updated October 7, 2026
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Overview
Spurs Sports & Entertainment (SS&E) is a privately held sports and entertainment organization based in San Antonio, Texas. The company is best known as the business group behind the San Antonio Spurs of the National Basketball Association, but its activities extend across professional and developmental sports, venue management, event promotion, hospitality, community programs, and sports-related commercial operations. The organization is associated with the Holt family, whose ownership interests in the Spurs trace back to the franchise's purchase by a group led by Peter M. Holt in 1996. The San Antonio Spurs are SS&E's principal asset and public-facing flagship. The franchise entered the NBA in 1973 after the American Basketball Association's Dallas Chaparrals relocated to San Antonio. Under the Spurs brand, SS&E operates the team's business functions, including ticketing, sponsorship, premium seating, merchandising, media, community relations, and game presentation. The team plays at the Frost Bank Center, formerly known as the AT&T Center, a multipurpose venue on San Antonio's east side. SS&E has also been involved in the venue's management and in arranging concerts, family entertainment, conventions, and other events held there. The organization has developed a broader sports portfolio over time. Its basketball properties have included the Austin Spurs, the NBA G League affiliate of the San Antonio Spurs, which plays in the Austin area and serves as a developmental pathway for players and coaches. SS&E also operated the WNBA's San Antonio Stars until the franchise was sold and relocated to Las Vegas in 2017, becoming the Las Vegas Aces. The company previously owned or operated the San Antonio Rampage of the American Hockey League; that franchise was sold in 2020 and subsequently relocated. SS&E has also been connected with San Antonio FC, a United Soccer League club that began play in 2016, and with Toyota Field, the soccer venue used by the club. SS&E's business model combines team ownership with venue operations and regional sports marketing. It sells live sporting and entertainment experiences, builds corporate partnerships, operates hospitality and premium-seat programs, and uses its teams and facilities as platforms for community engagement. Through the Spurs Give nonprofit initiative and related programs, the organization supports education, health, youth development, military families, and other causes in South Texas. The company has also emphasized environmental and operational initiatives connected with its venues and events. The organization is not a publicly traded company and does not have a public stock ticker. Its corporate identity is closely tied to the San Antonio Spurs, but SS&E is broader than the basketball franchise itself: it functions as a holding, operating, and commercial platform for sports properties, venues, events, and civic initiatives. Specific team ownership and operating relationships can change, as illustrated by the departures of the Stars and Rampage, so current portfolio descriptions should be checked against the organization's latest official materials.
History
Spurs Sports & Entertainment is the corporate organization associated with the San Antonio Spurs and a wider collection of sports, venue, entertainment, and community businesses. Its roots are tied to the professional basketball franchise that became the Spurs. The Dallas Chaparrals of the American Basketball Association relocated to San Antonio in 1973, and the team later joined the NBA when the ABA and NBA merged in 1976. The franchise's operations eventually became part of the broader business structure now identified as SS&E. A major ownership transition occurred in 1996, when a group led by Peter M. Holt purchased the Spurs. The Holt family's stewardship helped establish the modern corporate platform around the team. Rather than operating solely as a basketball club, the organization expanded its commercial and civic functions, including sponsorship sales, ticketing, premium hospitality, merchandising, community relations, and venue programming. The Spurs moved into the arena now known as the Frost Bank Center in 2002. The venue, originally named SBC Center and later AT&T Center, gave the organization a large-scale facility for basketball, concerts, family shows, and other events. SS&E's venue-related activities became an important part of its business model, linking the NBA team with year-round entertainment and hospitality operations. The organization broadened its sports portfolio through women's basketball, hockey, developmental basketball, and soccer. Its WNBA team, the San Antonio Stars, operated in San Antonio until the franchise was sold and relocated to Las Vegas in 2017. The team became the Las Vegas Aces. SS&E also operated the San Antonio Rampage of the American Hockey League, a franchise that was sold and subsequently relocated in 2020. These changes illustrate that SS&E's portfolio has not been static: some properties have been created, acquired, sold, or transferred as league economics and local-market strategies changed. The Austin Spurs became the NBA G League affiliate of the San Antonio Spurs and provided a nearby developmental platform for players, coaches, and basketball operations staff. In soccer, San Antonio FC began United Soccer League competition in 2016, with Toyota Field serving as its home venue. The organization's soccer activities gave SS&E another professional sports presence in South Texas and extended its operating expertise beyond basketball. SS&E has also invested in community and social-impact work. Spurs Give and related programs use the visibility and resources of the Spurs organization to support youth, education, health, military families, and community development. These initiatives sit alongside commercial operations but are central to the company's identity in San Antonio. In the 2020s, the arena business continued to evolve. The former AT&T Center was renamed Frost Bank Center in 2023 through a new naming-rights agreement. The organization remains privately held and centered on the Spurs, while maintaining a broader role as a sports and entertainment operator. Because team affiliations, venue names, and portfolio companies may change, the most reliable description of SS&E's current scope comes from current official Spurs and SS&E announcements.
- 2023
Arena becomes Frost Bank Center
[8]A new naming-rights agreement changed the arena's public name from AT&T Center to Frost Bank Center.
- 2020
Rampage franchise leaves San Antonio
[7]The San Antonio Rampage was sold and subsequently relocated, ending SS&E's operation of an AHL hockey franchise in the city.
- 2019
R. C. Buford becomes chief executive officer
[2]Longtime Spurs basketball executive R. C. Buford moved into the chief executive role for the broader organization.
- 2017
WNBA franchise relocates to Las Vegas
[6]The San Antonio Stars were sold and relocated to Las Vegas, where the franchise became the Las Vegas Aces.
- 2016
San Antonio FC begins play
[4]San Antonio FC launched in the United Soccer League, expanding the organization's professional sports activities into soccer.
- 2002
New multipurpose arena opens
[3]The Spurs began playing at the arena now known as Frost Bank Center, creating a larger platform for basketball and year-round entertainment events.
- 1996
Holt-led ownership group acquires the Spurs
[1]A group led by Peter M. Holt purchased the San Antonio Spurs, beginning the ownership era associated with the Holt family.
- 1976
Spurs enter the NBA
[1]The Spurs joined the NBA as part of the merger between the American Basketball Association and the National Basketball Association.
- 1973
Professional basketball arrives in San Antonio
[1]The Dallas Chaparrals relocated to San Antonio and became the San Antonio Spurs, establishing the professional basketball franchise at the center of SS&E's later business platform.
Products and positioning
A regional sports-and-entertainment platform centered on the San Antonio Spurs, combining professional team ownership, venue management, event production, commercial partnerships, and community investment.
NBA professional basketball team · 1973
San Antonio Spurs
The San Antonio Spurs are SS&E's flagship sports property and the organization's principal commercial and cultural identity. The franchise competes in the NBA and generates revenue through games, media, sponsorships, ticketing, hospitality, merchandise, and related fan experiences.
NBA G League basketball team
Austin Spurs
The Austin Spurs are the NBA G League affiliate associated with the San Antonio Spurs. The team provides a developmental environment for players and basketball personnel while extending the Spurs brand into the Austin market.
Professional soccer team · 2016
San Antonio FC
San Antonio FC is a professional soccer club that began competition in 2016 and plays at Toyota Field. Its operations broaden SS&E's presence in South Texas beyond basketball and connect the company with the local soccer community.
Arena and entertainment venue · 2002
Frost Bank Center
Frost Bank Center is the multipurpose San Antonio venue used by the Spurs and for concerts, family shows, sports events, and other live entertainment. It was previously known as SBC Center and AT&T Center.
Former WNBA basketball team
San Antonio Stars
The San Antonio Stars were the WNBA property operated by SS&E before the franchise was sold and relocated to Las Vegas in 2017. The team is no longer part of the organization's active portfolio.
Former American Hockey League team
San Antonio Rampage
The San Antonio Rampage was an American Hockey League franchise previously operated by SS&E. The franchise was sold and later relocated, ending its San Antonio operation.
Marketing campaigns
- Spurs Give
San Antonio · South Texas
Spurs Give is the organization's community-impact platform, supporting nonprofit partners and initiatives involving youth, education, health, military families, and community development.
Outcome. It provides an ongoing charitable and civic framework connected with the Spurs and SS&E properties.
Brand decisions
2023
Renaming of the home arenaStrategyBackground
The venue formerly known as AT&T Center entered a new naming-rights partnership with Frost Bank.
Action taken
The arena was renamed Frost Bank Center.
Aftermath
The new name strengthened the venue's association with a major San Antonio-based financial institution and replaced the AT&T Center identity.
2020
Sale and relocation of the San Antonio RampageM&ABackground
The AHL hockey franchise was sold during a period of ownership and market changes affecting the league.
Action taken
The Rampage was sold and subsequently relocated from San Antonio.
Aftermath
Hockey ceased to be part of SS&E's active San Antonio sports portfolio.
2017
Sale and relocation of the San Antonio StarsM&ABackground
SS&E operated the San Antonio Stars until the WNBA franchise was sold and approved for relocation to Las Vegas.
Action taken
The team moved to Las Vegas and was rebranded as the Las Vegas Aces.
Aftermath
SS&E no longer operated a WNBA team in San Antonio, while the relocated franchise continued in the league as the Aces.
Recent events
- 2023
AT&T Center renamed Frost Bank Center[8]
Other
The Spurs' home arena adopted the Frost Bank Center name under a new naming-rights partnership, replacing the AT&T Center branding.
- 2020
San Antonio Rampage sold and relocated[7]
M&A · Other
The American Hockey League's San Antonio Rampage was sold and later relocated, ending the hockey franchise's place in SS&E's portfolio.
- 2017
San Antonio Stars relocate to Las Vegas and become the Aces[6]
M&A · Other
The WNBA franchise formerly operated as the San Antonio Stars was sold and relocated to Las Vegas, ending SS&E's operation of a WNBA team in San Antonio.
Sources8 sources
- 1San Antonio Spurs historynba.com
- 2San Antonio Spurs front officenba.com
- 3Frost Bank Center arena historyfrostbankcenter.com
- 4San Antonio FC club historysanantoniofc.com
- 5Spurs Givespurs.com
- 6WNBA franchise relocation announcementwnba.com
- 7Rampage franchise leaves San Antoniotheahl.com
- 8Arena becomes Frost Bank Centernba.com
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