Sproing Interactive
Austrian game development studio focusing on mobile and casual games.
Last updated August 31, 2026
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Overview
Sproing Interactive is a game development studio based in Vienna, Austria, founded in 2002. The company focuses on developing mobile and casual games, and has developed games for various platforms including Nintendo DS, Wii, and mobile devices. Notable works include the Moorhuhn series.
History
Sproing Interactive Media GmbH was founded in Vienna in 2001 by Harald Riegler and Gerhard Seiler. The founders remained the company's owners and managers until its closure, giving the studio a comparatively stable leadership structure during a period in which the European games industry was undergoing major platform and business-model changes. During its early and middle years, Sproing built a catalogue spanning many genres and hardware platforms. Its work included PC software, console games for PlayStation, Xbox, and Wii, handheld titles for Nintendo DS and Game Boy Advance, and projects connected with online distribution. Rather than concentrating on a single signature franchise, the company combined original creations with licensed games and adaptations. This approach enabled it to work across family entertainment, simulation, action, adventure, strategy, sports-related formats, and casual gaming. The company's listed releases included Ultimate Winter Games in 2003 and Crazy Kickers in 2004. From 2005 onward, it developed entries in the Meine Tierarztpraxis line, also known in English-language markets through titles such as Paws and Claws: Pet Vet. Undercover: Operation Wintersun appeared in 2006, followed by Undercover: Dual Motives in 2007. Other projects from the period included Jacked and Gallop & Ride. Sproing achieved one of its clearest industry accolades with Panzer Tactics DS, released in 2008. The turn-based strategy title received the Deutscher Entwicklerpreis award for Best German Console Game. The studio also released or worked on projects with significant licensed or entertainment-format associations. These included games based on the Schlag den Raab television program, whose first two entries were reported to have sold more than 250,000 copies in total. A third installment was announced for autumn 2012. The studio continued expanding its range in the early 2010s. Its projects included Cursed Mountain, Dance! It's Your Stage, North & South, SkyRama, and a beta version of Silent Hunter Online. Sproing also worked on Asterix & Friends and other recognizable properties, demonstrating its role as a development partner for intellectual-property holders as well as a creator of original projects. The company was a member of G.A.M.E. Bundesverband der Computerspielindustrie, an industry association representing Germany's computer-game sector. By the mid-2010s, Sproing was described as Austria's largest game studio, employing roughly 100 people. However, its scale did not shield it from the financial pressures affecting development studios. In November 2016, the company filed for insolvency. Projects continued to be associated with the name in 2017, including Quarantine, Nonstop Chuck Norris, and KISS - Rock City, but the original organization subsequently ceased operations. Angry Birds Holiday was also listed among Sproing projects as cancelled. Purple Lamp Studios was founded in 2018 as Sproing's successor. The successor relationship reflects continuity in the local development ecosystem and personnel or capabilities, but Purple Lamp is not the same legal entity as Sproing Interactive Media. Sproing is therefore best understood historically as a defunct Austrian developer whose significance came from its long operating period, broad catalogue, multi-platform expertise, and role in establishing Austria as a visible location for game development.
- 2018
Purple Lamp Studios established as successor
[1]Purple Lamp Studios emerged as the successor studio associated with Sproing's closure.
- 2017
Sproing ceases operations
[1]The original Sproing organization closed after its insolvency period.
- 2016
Company files for insolvency
[1]Sproing entered insolvency proceedings in November while employing approximately 100 people.
- 2012
Third Schlag den Raab game announced
[1]Sproing announced a third entry after the first two games reportedly surpassed 250,000 combined sales across platforms.
- 2008
Panzer Tactics DS receives a Deutscher Entwicklerpreis
[1]Panzer Tactics DS won the award for Best German Console Game.
- 2001
Sproing Interactive Media founded
[1]Harald Riegler and Gerhard Seiler established the Vienna-based Austrian game developer.
Products and positioning
A broad-based Austrian game developer and publisher serving console, handheld, PC, browser, and licensed-entertainment markets.
Adventure game · 2006
Undercover: Operation Wintersun
A 2006 adventure title released under the German name Undercover: Operation Wintersonne. It formed part of Sproing's early catalogue of story-driven PC-oriented games and was followed by a related title, Undercover: Dual Motives.
Adventure game · 2007
Undercover: Dual Motives
A 2007 follow-up in the Undercover series, known in German as Undercover: Doppeltes Spiel. The title illustrates Sproing's work in narrative and investigation-oriented game development during the mid-2000s.
Turn-based strategy game · 2008
Panzer Tactics DS
A strategy game released for Nintendo DS in 2008. It became one of Sproing's most critically recognized projects after receiving the Deutscher Entwicklerpreis award for Best German Console Game.
Action-adventure game · 2009
Cursed Mountain
A console-oriented action-adventure project released in 2009. It represented Sproing's work on larger-scale original game concepts rather than only licensed or casual properties.
Television-format game · 2011
Schlag den Raab series
A series of games based on the German television competition format Schlag den Raab. The first two entries were reported to have sold more than 250,000 copies collectively across platforms, and a third game was announced for 2012.
Online strategy and management game · 2012
SkyRama
An online-oriented management and strategy project released in 2012. It reflects Sproing's move beyond boxed console and handheld releases into browser and digitally distributed game formats.
Strategy game · 2012
North & South
A 2012 strategy title associated with Sproing's multi-platform catalogue. Its inclusion alongside licensed, family, and online projects demonstrates the breadth of genres the studio supported.
Online simulation game · 2012
Silent Hunter Online
An online project that reached beta in 2012. The game extended Sproing's development work into persistent or service-oriented formats connected with an established simulation property.
Browser and social game · 2013
Asterix & Friends
A game based on the Asterix intellectual property, released in 2013. It is an example of Sproing's work on recognizable entertainment brands and digitally distributed experiences.
Licensed casual game · 2016
Angry Birds Holiday
A planned project connected with the Angry Birds brand. The title was cancelled and therefore did not become part of Sproing's released catalogue.
Action game · 2017
Nonstop Chuck Norris
A game associated with the Chuck Norris entertainment property and listed among Sproing's late projects. It appeared during the period when the studio was winding down after insolvency.
Licensed game · 2017
KISS - Rock City
A game connected with the rock band KISS and listed among Sproing's 2017 projects. It illustrates the company's continuing focus on licensed entertainment properties near the end of its operating life.
Brand decisions
2016
File for insolvencyOtherBackground
Despite being described as Austria's largest game studio, with approximately 100 employees, Sproing faced financial difficulties.
Action taken
The company filed for insolvency in November 2016.
Aftermath
The original company closed after a final period in which projects continued to be associated with the Sproing name. Purple Lamp Studios was established as a successor in 2018.
2012
Proceed with a third Schlag den Raab gameProduct launchBackground
The first two games based on the television format were reported to have sold more than 250,000 copies collectively across platforms.
Action taken
Sproing announced a third installment for autumn 2012.
Aftermath
The announcement extended the company's involvement with a commercially visible licensed entertainment property.
Recent events
- 2017
Sproing Interactive closes and is followed by Purple Lamp Studios[1]
Leadership change · Other
Sproing's original business ended after its insolvency period. Purple Lamp Studios was established in 2018 as a successor studio.
- 2016
Sproing Interactive files for insolvency[1]
Bankruptcy · Other
Sproing, then described as Austria's largest game studio with approximately 100 employees, entered insolvency proceedings in November 2016.
- 2012
Third Schlag den Raab game announced[1]
Product launch
A third game based on the Schlag den Raab television format was announced for autumn 2012 after the first two games reportedly sold more than 250,000 copies across platforms.
Sources2 sources
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