SportsHero

SportsHero is a real-time fantasy-sports application and social-prediction platform launched in May 2016 by MyHero Pte Ltd, a Singapore-based mobile-application developer. The service enables users to make predictions about match, game, and competition outcomes, then rank themselves against other participants. Its prediction environment is supported by information contributed by fans and experts, together with real-time news and sporting statistics. The product evolved from FootballHero, an earlier football-focused application with a reported user base of more than 250,000 people. When SportsHero launched, existing FootballHero users were migrated to the new platform, giving the service an established audience rather than requiring a wholly new user acquisition effort. The application was modeled in part on TradeHero, a social investment simulation product associated with the same broader entrepreneurial ecosystem. Whereas TradeHero used virtual credits to simulate stock trading, SportsHero adapted the social-ranking and information-sharing concept to sporting predictions. Football and cricket were the principal sports available on the platform in the documented period. The company indicated plans to extend coverage to cycling, basketball, Australian rules football, esports, and American football. SportsHero was distributed through both Apple iOS and Android mobile channels and was described as downloadable in 195 countries. Its language support included English, Mandarin, and Bahasa Indonesia, reflecting an intended international audience and a particular focus on Southeast Asian markets. The business model developed over time. In October 2017, the company introduced an enhanced brand identity and user experience and expanded the product around a free-to-play model in key markets while retaining a pay-to-play option. In Indonesia, the platform pursued localized competitions and payment infrastructure. A 2018 agreement with Walletku integrated payment capabilities into the Indonesian application, allowing users to purchase SportsHero tickets and participate in localized competitions through Walletku's broader digital-products ecosystem. SportsHero also sought to strengthen its content and credibility through sports-media and ambassador relationships. In October 2017, it entered a three-year partnership with Minute Media's 90Min, under which 90Min supplied football content produced by editorial staff, fan contributors, and football influencers. Former Australian cricket captain and commentator Ian Chappell was appointed global cricket ambassador in March 2017. The app was recognized by WIRED Magazine UK in November 2017 as one of its selected iPhone applications of the year. Available public reference material does not establish SportsHero's current operating status, ownership structure, financial performance, or present-day product availability. The brand should therefore be understood primarily as a historically documented mobile sports-prediction product rather than as a confirmed active global service.

SportsHero emerged from MyHero Pte Ltd's earlier football application, FootballHero. The predecessor reportedly had a user base exceeding 250,000, and those users were transferred when the broader SportsHero product launched in May 2016. This transition allowed the new brand to retain an existing sports audience while expanding beyond football into a wider prediction and fantasy-sports proposition. The product concept drew on the social-investment model associated with TradeHero, a platform launched in 2013 that allowed users to simulate stock-market trading with virtual credits. SportsHero translated elements of that model into sports: users predicted outcomes, compared performance with other participants, and used information from community members, experts, live news, and statistics to inform their choices. The service was designed as a mobile application for iOS and Android devices. Football and cricket were the main sports documented as available at launch or during the early operating period. The company described an expansion roadmap involving cycling, basketball, Australian rules football, esports, and American football. International distribution was a central part of the proposition: SportsHero was described as downloadable in 195 countries and supported English, Mandarin, and Bahasa Indonesia. In May 2016, SportsHero was associated with reported funding of US$2.4 million led by Australia-based Nevada Iron Ltd. Nevada Iron also signed a heads of agreement with Sportz Hero Pty Ltd regarding the acquisition of SportsHero. The available reference material does not establish whether the proposed transaction was completed, nor does it provide a confirmed current ownership structure. The platform pursued audience growth through partnerships and brand development. In March 2017, former Australian cricket captain Ian Chappell became its global cricket ambassador. In October of the same year, SportsHero entered a three-year arrangement with Minute Media's 90Min. The agreement was intended to add original football material from 90Min's editorial operation, fan contributors, and football influencers, while extending SportsHero's access to a wider media community. October 2017 also brought a refreshed brand identity and user experience. At that stage, the company described a hybrid participation model, offering free-to-play access in important markets while retaining pay-to-play options. The change positioned SportsHero not only as a prediction tool but also as a broader fan-engagement and competition platform. Indonesia became a notable localization market. In May 2018, SportsHero announced a relationship with Indonesian entrepreneur Tri Putra Permadi as its official Indonesian football partner and a technology partnership with PT Walletku Indompet Indonesia. Walletku's payment services were integrated into the Indonesian version of the platform, supporting the sale of SportsHero tickets and participation in locally adapted competitions. The brand received external visibility in November 2017 when WIRED Magazine UK included it among its selected best iPhone applications of the year. Publicly available material supplied for this dossier does not document later product releases, current management, continuing operations, or a definitive corporate outcome. Its present status therefore remains unconfirmed.

• 2018

  Indonesian localization partnerships

  [1]SportsHeroen.wikipedia.org

  SportsHero announced Indonesian football and payment-technology partnerships involving Tri Putra Permadi and Walletku.

• 2017

  Ian Chappell becomes global cricket ambassador

  [1]SportsHeroen.wikipedia.org

  Ian Chappell was appointed SportsHero's global cricket ambassador.

• 2017

  90Min content partnership

  [1]SportsHeroen.wikipedia.org

  SportsHero entered a three-year football-content partnership with Minute Media's 90Min.

• 2017

  Brand and business-model refresh

  [1]SportsHeroen.wikipedia.org

  The company introduced a refreshed brand identity and user experience and promoted free-to-play access alongside pay-to-play participation.

• 2017

  WIRED app recognition

  [1]SportsHeroen.wikipedia.org

  WIRED Magazine UK recognized SportsHero among its selected best iPhone applications of 2017.

• 2016

  SportsHero launches

  [1]SportsHeroen.wikipedia.org

  MyHero Pte Ltd launched SportsHero in May as a successor to FootballHero and migrated the predecessor application's users.

• 2016

  Reported funding and proposed acquisition arrangement

  [1]SportsHeroen.wikipedia.org

  SportsHero was associated with reported US$2.4 million funding led by Nevada Iron Ltd, which also signed a heads of agreement concerning a proposed acquisition.

• 2013

  TradeHero model established

  [1]SportsHeroen.wikipedia.org

  TradeHero, the social investment simulation platform cited as a model for SportsHero, was founded, establishing the broader social-ranking and virtual-participation concept later adapted to sports.

A mobile-first sports engagement platform combining fantasy-style predictions, community rankings, expert and fan information, real-time sports news, and statistics. Its documented positioning combined free-to-play participation with optional pay-to-play mechanics and localized competition infrastructure.

• Mobile sports application · 2016

  SportsHero mobile application

  The core SportsHero product was a mobile application for iOS and Android. It combined match and competition predictions with community rankings, fan and expert information, real-time news, and sports statistics. The platform was intended for international distribution and was documented as supporting English, Mandarin, and Bahasa Indonesia. Its participation model included free-to-play access and, in selected markets, pay-to-play mechanics.

• Fantasy sports and prediction · 2016

  Football prediction competitions

  Football was the principal sport inherited from FootballHero and remained a central SportsHero offering. Users could make predictions about football matches and competitions and compare their results with other members of the community. The service also sought to deepen football engagement through editorial material and influencer content supplied under its 90Min partnership.

• Fantasy sports and prediction · 2016

  Cricket prediction competitions

  Cricket was one of the sports available on the documented platform. SportsHero supported cricket-focused prediction activity and appointed former Australian captain Ian Chappell as its global cricket ambassador in 2017, using his profile to support the brand's credibility and reach among cricket fans.

• Localized digital competitions · 2018

  Indonesian localized competitions

  The Indonesian version of SportsHero was adapted for local competitions and connected to Walletku's payment infrastructure. The arrangement supported the sale of SportsHero participation tickets to Walletku users and was intended to make locally targeted football competitions easier to access.

• 2018Indonesia football and Walletku integration

  Indonesia

  SportsHero worked with Tri Putra Permadi as an Indonesian football partner and integrated Walletku's payment platform into its Indonesian application.

  Outcome. The arrangement enabled payment for SportsHero tickets and access to localized competitions through Walletku's user ecosystem.

  Source
• 2017Ian Chappell global cricket ambassador program

  International

  SportsHero appointed Ian Chappell, a former Australian cricket captain and prominent cricket commentator, as its global cricket ambassador to support the platform's cricket positioning.

  Outcome. The appointment gave SportsHero a recognized cricket figurehead, but the available material does not quantify its commercial impact.

  Source
• 201790Min football content partnership

  International

  Through a three-year agreement with Minute Media's 90Min, SportsHero added access to football content from professional editors, fan contributors, and football influencers.

  Outcome. The agreement expanded the content and community resources available to the platform; subsequent performance is not documented in the supplied sources.

  Source

• 2018

  Localize the Indonesian product and payments experienceStrategy

  Background

  SportsHero identified Indonesia as a market requiring local football relationships and convenient digital payment access.

  Action taken

  It announced a local football partnership with Tri Putra Permadi and integrated Walletku's payment technology into the Indonesian application.

  Aftermath

  Indonesian users could purchase SportsHero tickets through the connected payment ecosystem and participate in localized competitions.

  Source

• 2017

  Adopt a hybrid free-to-play and pay-to-play modelStrategy

  Background

  The platform refreshed its brand identity and user experience while seeking broader participation across key markets.

  Action taken

  SportsHero expanded free-to-play access while continuing to offer pay-to-play participation in relevant markets.

  Aftermath

  The model was intended to lower entry barriers while preserving a paid participation route, although results are not reported.

  Source

• 2016

  Replace FootballHero with SportsHeroProduct launch

  Background

  MyHero Pte Ltd had an existing football application with a reported user base of more than 250,000. The company sought to broaden the proposition beyond football.

  Action taken

  It launched SportsHero and migrated FootballHero users to the new sports-prediction platform.

  Aftermath

  SportsHero became the documented umbrella application for football, cricket, and planned additional sports.

  Source

1. 1SportsHeroen.wikipedia.org