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Sports Box

Sports Box, also known as SBX, is an Indian sports-themed casual-dining restaurant chain.

Last updated August 26, 2026

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Overview

Sports Box, commonly shortened to SBX, is an Indian restaurant chain built around a sports-themed casual-dining and pub concept. The brand was founded by Sunil Biyani, who is identified as the brother of Kishore Biyani, and is associated with Galaxy Entertainment. Rather than presenting itself as a conventional restaurant, Sports Box combines food and beverages with an entertainment-led environment intended for watching, discussing, and participating in sports-related activities. The concept uses a deliberately rustic interior scheme. Black and grey form the dominant visual palette, while red accents provide a stronger sports-bar identity. Its venues incorporate recreational features including pool tables, a basketball cage, dartboards, and punching bags. These elements position the chain closer to an activity-oriented sports pub than to a purely food-led casual restaurant. The design work is associated with Shruti Chaudhari, head architect of Chrysalis Studio. Sports Box has been reported at locations in several Indian cities, including Mumbai, Bengaluru, Siliguri, Noida, and Indore. Specific reported sites include Neptune Magnet Mall in Mumbai, a location in Bhandup, and The Great India Place in Noida. The chain was also reported as planning expansion into Jaipur and Ajmer, although the available reference material does not establish whether those proposed outlets opened. The menu reinforces the brand’s entertainment positioning by giving selected foods and drinks names connected with well-known sports personalities. Examples cited for the beverage offering include the “Captain Cool” drink and the “Maria Sharapova Mocktail.” These names are part of the experience design, linking the menu to the wider sports theme rather than treating the concept as an ordinary multi-cuisine restaurant. Publicly available information in the supplied reference material is limited. It does not establish a founding year, current ownership structure, present outlet count, financial performance, current leadership beyond the founder attribution, or whether the chain remains active. Sports Box is therefore best characterized as an India-focused sports-themed restaurant and entertainment brand with a reported multi-city footprint, while several corporate and operational details remain unverified.

History

Sports Box emerged in India as a sports-oriented restaurant and casual-dining concept founded by Sunil Biyani. The brand is also known by the abbreviation SBX and is associated with Galaxy Entertainment. The available account does not provide a precise launch year or detailed chronology for the business, but it describes a concept designed to combine hospitality with sports viewing and physical recreation. Its venue design uses a rustic visual language, with black and grey as the principal colors and red used for accents. Shruti Chaudhari, head architect of Chrysalis Studio, contributed to the design of SBX. The interiors were planned to support more than seated dining: reported attractions include pool tables, a basketball cage, dartboards, and punching bags. This mix of dining, socializing, and games gave the chain a sports-pub identity within the Indian casual-dining market. The chain developed a presence across multiple Indian cities. Reported locations included Mumbai, Bengaluru, Siliguri, Noida, and Indore. In the Mumbai area, the brand was identified at Neptune Magnet Mall and in Bhandup; in Noida, it was reported at The Great India Place. Expansion into Jaipur and Ajmer was also reported as planned. The supplied material does not confirm the completion of those plans or provide a current outlet list. Sports Box extended its sports identity to the menu. Food and beverages were named after famous sports personalities, with “Captain Cool” and “Maria Sharapova Mocktail” cited as examples. This naming approach connected the restaurant’s products to the brand’s broader sports entertainment theme and helped distinguish its menu from that of a conventional casual-dining chain. Beyond these points, publicly available information in the supplied sources is sparse. No verified founding date, financial information, current executive roster, detailed ownership disclosures, website, or confirmed present-day operating status is provided. The documented history therefore supports describing Sports Box as a multi-city Indian sports-themed restaurant chain, while leaving its later development and current condition unresolved.

  • Sports Box is founded

    [1]

    Sports Box is founded by Sunil Biyani and developed as a sports-themed Indian casual-dining restaurant chain associated with Galaxy Entertainment.

  • Multi-city expansion

    [1]

    The chain is reported to have locations in Mumbai, Bengaluru, Siliguri, Noida, and Indore, with specific sites including Neptune Magnet Mall, Bhandup, and The Great India Place.

  • Planned Jaipur and Ajmer outlets

    [1]

    Expansion into Jaipur and Ajmer is reported as planned, although the available source does not confirm whether the proposed locations opened.

Products and positioning

An India-focused sports-themed casual-dining and pub concept combining food and beverages with participatory games and sports-oriented atmosphere.

  • Restaurant offering

    Sports-themed casual dining

    Sports Box offers food in a casual-dining and pub-style environment. The menu is integrated with the brand concept through names inspired by famous sports personalities, making the dining experience part of the broader sports theme.

  • Beverages

    Sports-themed beverages

    The beverage menu includes sports-personality-inspired names. The cited examples are the “Captain Cool” drink and the “Maria Sharapova Mocktail,” illustrating the brand’s use of sports references in its product presentation.

  • Entertainment and hospitality

    SBX recreational venue experience

    Sports Box venues are designed to complement dining with recreational activities. Reported facilities include pool tables, a basketball cage, dartboards, and punching bags, supporting the chain’s positioning as an activity-oriented sports pub.

Sources1 sources

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