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Sportalm GmbH

Sportalm Kitzbühel is an Austrian fashion brand offering exclusive alpine-elegance apparel, including modern Tracht and the Leni Klum x Sportalm collection.

Last updated September 16, 2026

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Overview

Sportalm Kitzbühel is a fashion brand whose online shop presents 'Exklusive Mode mit alpiner Eleganz' (exclusive fashion with alpine elegance). Its assortment includes modern Tracht pieces such as dirndls, silk jackets, silk skirts and midi skirts, as well as casual-elegant trousers. The brand has released an exclusive collaboration with Leni Klum, described as combining alpine lifestyle, modern elegance and a very personal look. Products are shipped to Austria, Germany, Belgium, France, Spain, Italy, the Netherlands, Slovakia and Slovenia.

History

Sportalm Kitzbühel presents itself as a fashion brand offering exclusive fashion with alpine elegance. Its online shop features modern Tracht and alpine-inspired apparel, including dirndls, silk jackets, silk skirts and midi skirts, alongside casual-elegant trousers. The brand has launched an exclusive collaboration with Leni Klum, described as uniting alpine lifestyle, modern elegance and a very personal look. It also celebrated a launch event for modern Tracht fashion together with Breuninger at the Seidlalm in the Kitzbühel Alps.

Products and positioning

Exclusive fashion with alpine elegance, combining alpine lifestyle and modern elegance.

  • Vichy-Dirndl mit Seidenschürze

  • Mieder aus Seidenjacquard

  • Seidenrock mit feiner Schürze

  • Seidenmieder mit Schößchen

  • Midirock aus Seidenjacquard

  • Hose mit Baumwolle

  • Velourshose mit Kordelzug

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