Sport-Saller

Sport-Saller is a German sports-equipment company and mail-order business focused primarily on association football. It was established in 1972 in Tauberrettersheim, Germany, by Richard Saller, who was working as a football coach at the time. The business began with a practical local purpose: supplying nearby football teams with the clothing and equipment required for training and competition. It subsequently developed beyond retail into a sporting-goods operation that designs, produces, markets, and distributes its own sportswear while also selling products made by other brands. The company’s main business is team and club supply. Its football range includes playing kits, team uniforms, footballs, boots, and related equipment. This focus distinguishes Sport-Saller from general sporting-goods retailers because its commercial activity is closely connected with outfitting organized teams rather than only serving individual consumers. The company has also been involved in kit-supply agreements with professional clubs and national football organizations, giving it visibility in several European and international football markets. A major organizational change occurred in 1990, when Sport-Saller moved to Weikersheim in Baden-Württemberg. The new site included offices, a sports shop, storage and dispatch facilities, and manufacturing areas. A sports hall was also built as part of the development, supporting the training of young and talented players. Sport-Saller has used this local sporting infrastructure alongside sponsorship and support for football and sports schools for children in Germany, linking its commercial identity with grassroots participation and youth development. The company’s football partnerships have included German clubs such as Union Berlin, 1. FC Köln, Arminia Bielefeld, and SSV Jahn Regensburg, as well as teams outside Germany. It supplied Union Berlin after the club’s agreement with Nike ended in 2002 and supplied 1. FC Köln from 2002 to 2005 before the club moved to Adidas. In 2008, Sport-Saller became the principal supplier to Arminia Bielefeld, a relationship that ended in 2020 when Joma Sport took over. The company also supplied Lechia Gdańsk under a two-year agreement beginning in 2014 and designed a special shirt for Jahn Regensburg’s final match of the 2017–18 season. In 2020, it supplied the kits of Polish club Sandecja Nowy Sącz. Sport-Saller has also pursued international institutional and federation business. In 2008, it expanded into Georgia by opening a trade centre in Tbilisi and supplying the Georgian Olympic Committee. In 2010, it signed an agreement with the Gambia Football Federation covering the country’s national teams, including the under-17, under-20, under-23, senior men’s, and women’s teams. These arrangements illustrate the company’s role as both a manufacturer and a supplier capable of handling coordinated kit programs for clubs, federations, and multiple representative teams. The brand’s positioning is practical, team-oriented, and football-specialist. Its public profile is built less around global consumer fashion or individual-athlete endorsement than around supplying complete team systems, supporting clubs and grassroots sport, and maintaining relationships with football organizations. In addition to football, the company has been associated with kit production or supply in sports including fistball, roller hockey, and volleyball. The available reference material does not establish its current ownership structure, financial performance, employee count, or a complete current customer list.

Sport-Saller was founded in 1972 in Tauberrettersheim, Germany, by Richard Saller, a football coach. Its initial purpose was to equip local football teams, beginning with a sportswear shop that addressed the practical needs of organized clubs. The company later broadened its activities into the development, production, marketing, and sale of sporting goods under its own name, while also distributing products from other manufacturers. In 1990, Sport-Saller relocated to Weikersheim in Baden-Württemberg. The company built a combined operating site with office space, a sports shop, warehousing, dispatch areas, and manufacturing facilities. The relocation also included a modern sports hall intended to support the training of promising young players. Alongside its commercial activities, Sport-Saller supported football and sports schools for children in Germany, contributing to a grassroots and youth-sport identity. The company’s most visible commercial activity has been football kit supply. It supplied Union Berlin after the club replaced Nike in 2002 and supplied 1. FC Köln between 2002 and 2005, after which Adidas became the club’s supplier. In 2008, Sport-Saller replaced Uhlsport as Arminia Bielefeld’s principal supplier. That relationship lasted twelve years and ended in 2020, when Joma Sport took over. Sport-Saller also supplied Lechia Gdańsk under a two-year agreement starting in 2014 and created a special shirt for Jahn Regensburg’s final match of the 2017–18 season. In 2020, it supplied Sandecja Nowy Sącz in Poland. Sport-Saller expanded beyond Germany through federation and institutional relationships. In 2008, it opened a trade centre in Tbilisi, Georgia, and supplied the Georgian Olympic Committee. In 2010, the company signed a contract with the Gambia Football Federation covering all of the federation’s national teams: under-17, under-20, under-23, senior, and women’s teams. These agreements demonstrate a business model that combines product manufacture and distribution with coordinated outfitting for clubs, federations, and representative teams. Although association football remains its central field, Sport-Saller has also been associated with other team sports. Reference material identifies kit production or supply involving fistball, roller hockey, and volleyball organizations. The company’s range therefore extends beyond football, but its market identity remains centered on team sports and football equipment. Information about its current ownership, management, financial results, workforce, and detailed present-day distribution network is not established in the supplied reference material.

• 2020

  Arminia Bielefeld partnership ends

  [1]Sport-Salleren.wikipedia.org

  Joma Sport replaces Sport-Saller after the latter’s twelve-year period as Arminia Bielefeld’s main supplier.

• 2020

  Sandecja Nowy Sącz kit supply

  [1]Sport-Salleren.wikipedia.org

  Sport-Saller supplies the Polish club Sandecja Nowy Sącz.

• 2018

  Jahn Regensburg special shirt

  [1]Sport-Salleren.wikipedia.org

  Sport-Saller designs a special shirt for Jahn Regensburg’s last match of the season.

• 2014

  Lechia Gdańsk supply agreement

  [1]Sport-Salleren.wikipedia.org

  The company begins a two-year kit-supply agreement with Polish club Lechia Gdańsk.

• 2010

  Gambia national-team agreement

  [1]Sport-Salleren.wikipedia.org

  Sport-Saller signs a kit agreement covering Gambia’s men’s, women’s, senior, and youth national teams.

• 2008

  Arminia Bielefeld partnership begins

  [1]Sport-Salleren.wikipedia.org

  Sport-Saller becomes the principal supplier for Arminia Bielefeld, replacing Uhlsport.

• 2008

  Tbilisi trade centre opens

  [1]Sport-Salleren.wikipedia.org

  The company expands into Georgia, opening a Tbilisi trade centre and supplying the Georgian Olympic Committee.

• 2002

  Union Berlin kit supply

  [1]Sport-Salleren.wikipedia.org

  Sport-Saller supplies Union Berlin after the club’s previous relationship with Nike.

• 2002

  1. FC Köln supply period begins

  [1]Sport-Salleren.wikipedia.org

  Sport-Saller begins supplying 1. FC Köln during a relationship that continues through 2005.

• 1990

  Relocation to Weikersheim

  [1]Sport-Salleren.wikipedia.org

  Sport-Saller moves to a new Weikersheim site containing offices, retail space, storage, dispatch, manufacturing areas, and a sports hall.

• 1972

  Sport-Saller is established

  [1]Sport-Salleren.wikipedia.org

  Richard Saller establishes the business in Tauberrettersheim as a football-oriented sportswear and equipment supplier.

A football-specialist team-sports supplier serving clubs, schools, and federations with own-brand and third-party equipment, apparel, and kit programs.

• Association football apparel

  Football team kits

  Sport-Saller’s core offering is team football apparel, including coordinated playing shirts, shorts, and related uniform elements for clubs and federations. The company has supplied professional clubs and national teams, indicating that its model includes organized kit programs rather than only individual retail sales. It produces own-brand sportswear while also distributing products from other brands.

• Football equipment

  Football equipment

  The company sells and distributes equipment used in association football, including footballs and football boots. These products complement its team-uniform business and support its original role as a supplier to local and organized football teams. The available reference material does not identify specific product models, technologies, or current ranges.

• Team sports apparel

  Sportswear and team apparel

  Sport-Saller develops, manufactures, and commercializes sportswear under its own brand while also carrying goods made by other brands. Its team-apparel activity extends beyond football to selected sports organizations, including groups associated with fistball, roller hockey, and volleyball. Specific garment lines and technical specifications are not documented in the supplied sources.

• Football and sports-school support

  Germany

  Sport-Saller has promoted and sponsored football and sports schools for children in Germany, complementing its commercial team-sports business with grassroots and youth-development activities.

  Source

• 2018

  Special Jahn Regensburg shirtProduct launch

  Background

  Jahn Regensburg wanted a distinctive shirt for the final match of the 2017–18 season.

  Action taken

  Sport-Saller designed a special shirt for the match.

  Source

• 2010

  Gambia federation supply agreementStrategy

  Background

  A federation-wide contract offered an opportunity to supply multiple national teams through one relationship.

  Action taken

  Sport-Saller signed an agreement covering Gambia’s under-17, under-20, under-23, senior, and women’s national teams.

  Aftermath

  The agreement expanded the brand’s international football-federation profile, although contract value and duration are not reported.

  Source

• 2008

  Expansion into GeorgiaStrategy

  Background

  Sport-Saller sought to extend its team-sports distribution activity beyond Germany.

  Action taken

  The company opened a trade centre in Tbilisi and supplied the Georgian Olympic Committee.

  Aftermath

  The expansion gave Sport-Saller an identified operating and distribution presence in Georgia.

  Source

• 1990

  Move to an integrated Weikersheim operating siteStrategy

  Background

  The company needed facilities supporting its expanding retail, storage, dispatch, manufacturing, and sports-related activities.

  Action taken

  Sport-Saller relocated from Tauberrettersheim to Weikersheim and established a site combining offices, retail, logistics, manufacturing, and a sports hall.

  Aftermath

  The move created the company’s reported base in Weikersheim and reinforced its identity as more than a local football shop.

  Source

1. 1Sport-Salleren.wikipedia.org