Sport Klub

Sport Klub, also styled Sportklub, is a subscription sports television brand focused on live sports broadcasting in Southeastern Europe. The service was launched by IKO Media Group in 2006 and initially developed as a regional sports channel, broadcasting in Croatian and Slovenian and later operating across a wider group of Balkan and Central European markets. Its programming has covered a broad range of sports rather than concentrating on a single competition or league, including association football, basketball, tennis, motorsport, American football, ice hockey, volleyball, handball, athletics, golf and water polo. The channel’s historical footprint extended beyond Slovenia and Croatia. It was available in Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, Hungary and Romania at different times. These markets were not necessarily served continuously or under identical distribution arrangements. Hungary was listed as a market from 2006 to 2016, while Romania was served from 2006 to 2012. North Macedonia was included from 2011 until 2025. Serbia, Montenegro and Bosnia and Herzegovina were among the most important parts of the brand’s regional distribution footprint, but the service later faced a major change in the availability of its rights and channels in those territories. Sport Klub changed ownership during its development and is now owned by United Group. The brand’s business model has centered on subscription television distribution and the acquisition, packaging and presentation of sports media rights. Its portfolio has included major international competitions and domestic or regional events. In football, the rights portfolio in Slovenia and Croatia has included selected UEFA competitions, national-team competitions and tournaments administered by confederations in North America, Africa and Asia. In other sports, the service has carried selected basketball cups and leagues, Wimbledon, ATP and WTA tennis, MotoGP-class motorcycle racing, NASCAR, volleyball, European handball competitions, American football, athletics, water polo and other events. The precise rights portfolio has varied by territory and by contract period. Rights listed for Slovenia and Croatia have included the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and UEFA Super Cup in Slovenia, alongside FIFA World Cup qualifying, UEFA European Championship qualifying and UEFA Nations League matches. The channel has also carried or listed basketball competitions such as the Copa del Rey, BBL-Pokal, Israeli League Cup, King Mindaugas Cup, Slovenian Cup and Spanish Supercopa; tennis events including Wimbledon, ATP Masters 1000, ATP 500, ATP 250, the ATP Finals and the WTA Tour; and motorsport properties including MotoGP, Moto2, Moto3 and NASCAR. United Group expanded its sports-media portfolio in December 2019 with the launch of Nova Sport, a secondary sports channel. This did not replace Sport Klub as a brand but broadened the group’s sports-channel offering and gave it another outlet for sports programming. A major regional restructuring occurred in 2025. On 11 February 2025, Telekom Srbija acquired the rights to all Sport Klub broadcasts in Serbia. On 3 April 2025, those broadcasts moved to Telekom Srbija’s Arena Sport channels. Following the transfer, the Sport Klub television channel was shut down in Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia, while the website and social-media accounts continued operating. Sport Klub remained a television service in Slovenia and Croatia, where its rights portfolio continued to include a wide range of international and regional sports. The brand therefore remains active, but with a narrower broadcast footprint than during its earlier regional expansion.

Sport Klub was launched in 2006 by IKO Media Group as a subscription sports television service for Southeastern European audiences. From its beginning, the channel was designed around live sports rights and regional-language presentation. It broadcast in Croatian and Slovenian and established a presence in Slovenia and Croatia, while also becoming available in a number of neighboring markets. During its regional expansion, Sport Klub was distributed in Bosnia and Herzegovina, Serbia, Montenegro, Hungary, Romania and North Macedonia in addition to Slovenia and Croatia. The duration of service differed by country. Hungary was served from 2006 to 2016 and Romania from 2006 to 2012, while North Macedonia joined the historical footprint later, from 2011. The service was also available in Serbia, Montenegro and Bosnia and Herzegovina for much of its regional development. Ownership changed after the original launch, and the brand ultimately became part of United Group. The channel’s editorial and commercial identity was built on breadth. Rather than focusing only on football, Sport Klub assembled rights and programming across football, basketball, tennis, motorsport, American football, ice hockey, volleyball, handball, athletics, golf and water polo. The selection varied over time and by market, reflecting the fragmented nature of sports-rights licensing. In Slovenia and Croatia, listed rights included selected UEFA club and national-team competitions, international football organized by FIFA and continental confederations, basketball cups and leagues, Wimbledon, ATP and WTA tennis, MotoGP-related racing, NASCAR and a range of European team sports. United Group further developed its sports television offering on 4 December 2019 by launching Nova Sport as a secondary sports channel. The launch added another branded outlet for sports content within the group’s wider television portfolio and demonstrated the group’s continued investment in specialized sports distribution. The most significant recent change was the loss of the Serbian rights package. On 11 February 2025, Telekom Srbija bought the rights to all Sport Klub broadcasts in Serbia. The broadcasts were transferred to Telekom Srbija’s Arena Sport channels on 3 April 2025. Around the same restructuring, the Sport Klub television channel was shut down in Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia. The service’s website and social-media accounts continued to operate, so the brand did not disappear entirely; instead, its linear television footprint contracted sharply. Sport Klub remained active as a television brand in Slovenia and Croatia. Its continuing proposition in those markets is a subscription sports service with a broad rights mix, covering football alongside basketball, tennis, motorsport, volleyball, handball, American football, athletics and water polo. Because sports rights are acquired and renewed on a market-by-market and contract-by-contract basis, the exact list of available events changes over time. The brand’s history is therefore best understood as the development of a regional sports-broadcasting platform whose reach expanded across several countries before being narrowed by ownership, distribution and rights changes.

• 2025

  Serbian rights transfer and regional channel shutdown

  [1]Sport Klub — Wikipediaen.wikipedia.org

  Telekom Srbija acquires Sport Klub’s Serbian broadcast rights, and the programming moves to Arena Sport on 3 April. Sport Klub television channels are shut down in Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia, while digital accounts continue.

• 2019

  Nova Sport is launched

  [1]Sport Klub — Wikipediaen.wikipedia.org

  United Group launches Nova Sport as a secondary sports channel within its television portfolio.

• 2011

  North Macedonian availability begins

  [1]Sport Klub — Wikipediaen.wikipedia.org

  Sport Klub becomes available in North Macedonia as part of its wider Balkan distribution footprint.

• 2007

  Croatian broadcasting begins

  [1]Sport Klub — Wikipediaen.wikipedia.org

  Sport Klub is broadcast in Croatia from 2007, extending its regional television presence beyond its Slovenian launch market.

• 2006

  Sport Klub launches

  [1]Sport Klub — Wikipediaen.wikipedia.org

  IKO Media Group launches Sport Klub as a subscription sports television service, with broadcasts associated with Slovenia, Croatia and other regional markets.

A regional premium sports broadcaster built around live rights, multilingual presentation and a broad, multi-sport subscription offering.

• Subscription sports television · 2006

  Sport Klub television channels

  The core Sport Klub offering consists of subscription television channels carrying live sports, supporting programming and sports coverage. The channels have historically been distributed across several Southeastern European and Central European markets, with the current television footprint focused on Slovenia and Croatia after the 2025 regional shutdowns.

• Sports broadcasting · 2006

  Football programming

  Sport Klub’s football offering has included selected UEFA club competitions and national-team competitions, FIFA World Cup qualifying, UEFA European Championship qualifying and UEFA Nations League matches. The listed portfolio has also included competitions administered by CONCACAF, CAF and the AFC. Availability depends on territory and rights period.

• Sports broadcasting · 2006

  Multi-sport programming

  Beyond football, Sport Klub has carried or listed basketball, tennis, motorsport, volleyball, handball, American football, athletics, water polo, ice hockey and golf. Examples include Wimbledon, ATP and WTA events, MotoGP-related series, NASCAR, the Diamond League and selected European team-sport competitions.

• Secondary sports television channel · 2019

  Nova Sport

  Nova Sport is a secondary sports channel launched by United Group in December 2019. It is part of the group’s broader sports-media portfolio and complements, rather than constitutes, the original Sport Klub brand.

• 2025

  Transfer of Serbian broadcast rightsStrategy

  Background

  Telekom Srbija acquired the rights to all Sport Klub broadcasts in Serbia on 11 February 2025.

  Action taken

  The Serbian programming was moved to Telekom Srbija’s Arena Sport channels on 3 April 2025.

  Aftermath

  Sport Klub ceased television broadcasting in Serbia and also shut down its television channels in Bosnia and Herzegovina, Montenegro and North Macedonia, although its website and social-media accounts continued. Television operations remained in Slovenia and Croatia.

  Source

• 2019

  Launch of Nova SportProduct launch

  Background

  United Group operated a sports-media portfolio centered on Sport Klub and introduced an additional branded sports channel.

  Action taken

  The group launched Nova Sport on 4 December 2019 as a secondary sports channel.

  Aftermath

  The launch expanded United Group’s sports-channel offering, while Sport Klub remained the established regional sports brand.

  Source

1. 1Sport Klub — Wikipediaen.wikipedia.org
2. 2Sport Klub official websitesportklub.tv