Sport & Fitness
Sport og Fitness is a Danish fitness chain with around 40 centres located outside larger cities, often in sports centres and swimming halls.
Last updated September 16, 2026
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Overview
Sport og Fitness is a fitness chain with around 40 centres distributed across Denmark. Its centres are located outside the larger cities, often in sports centres and swimming halls. The chain presents itself as meeting members at eye level, offering modern training equipment, good facilities and a relaxed atmosphere, with well-educated instructors, personal service, and a cosy, relaxed centre where there is room for everyone. It highlights high professionalism and personal service, a cosy and relaxed training environment, the option of body composition analysis of muscle mass etc. at selected centres, personal programme design based on the Danish Health Authority's recommendations, and programme follow-up included in the membership. Members with an ongoing active membership that renews automatically each month can take their fitness membership with them on holiday and train at other Sport og Fitness centres in Denmark, obtaining a holiday card valid for one month from the date of issue.
History
Sport og Fitness is a fitness chain with around 40 centres distributed across Denmark. Its centres are located outside the larger cities, often in sports centres and swimming halls. The chain describes itself as meeting members at eye level and taking the individual as its starting point, with modern training equipment, good facilities and a relaxed atmosphere. It positions itself as a choice for those who want a fitness centre with well-educated instructors, personal service, and a cosy, relaxed centre where there is room for everyone. Members with an ongoing active membership that renews automatically each month can take their membership on holiday and train at other Sport og Fitness centres in Denmark; a holiday card can be issued by email or in person at the relevant Sport og Fitness branch, valid for one month from the date of issue, and is not issued to members with time-limited memberships.
Products and positioning
A local fitness chain meeting members at eye level, with high professionalism, personal service and a relaxed atmosphere.
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