Splash Corporation

Splash Corporation, commonly styled as Splash, is a Philippine personal-care company headquartered in Bonifacio Global City, Taguig. The business began in 1985 when Rolando B. Hortaleza and Rosalinda Ang-Hortaleza established a cosmetics store. It subsequently developed from a local retail operation into a branded consumer-products company with a portfolio spanning skin care, hair care, hygiene, cosmetics, fragrances, and related personal-care categories. The company’s best-known brands include Maxi-Peel, SkinWhite, Vitress, Hygienix, Kolours, Shades by Kolours, MaxKleen, Stylex, Flawlessly U, Extraderm, and Enchanteur, which Splash distributes in the Philippines. Its portfolio has also included a range of discontinued or former brands, including Extract, Control, Hiyas, Nutress, TheraHerb, Splash Cologne, Vitasoft, and several food, wellness, and direct-selling ventures. Brand naming and portfolio changes have included the renaming of Extract to Flawlessly U and Control to Stylex. Splash became a publicly traded company in 2007 through a listing on the Philippine Stock Exchange. The listing was subsequently ended in 2016. In 2019, Wipro Enterprises, the Indian consumer-products and infrastructure-services company, acquired Splash Corporation from the Hortaleza family. The transaction placed a prominent Philippine personal-care portfolio within Wipro’s international consumer-products operations while preserving Splash as a locally rooted operating company and brand house. The company’s market proposition is built around accessible personal care for mass and mainstream consumers. Its portfolio addresses everyday needs such as facial care, skin lightening and treatment, deodorizing and hygiene, hair styling, hair nourishment, hair color, household cleaning, fragrances, and selected wellness products. Maxi-Peel and SkinWhite are associated with facial and skin-care products, while Vitress is associated with hair-care and styling products. Hygienix operates in personal hygiene, and Kolours and Shades by Kolours serve hair-color and beauty-related needs. The breadth of the portfolio allows Splash to participate in several high-frequency consumer categories rather than depend on a single product line. Splash is best understood as a Philippine consumer-products company with a substantial personal-care orientation, rather than as one narrowly defined product brand. Its history reflects the expansion of a family-founded cosmetics business into a multi-brand company, a period as a listed Philippine enterprise, and its later integration into Wipro Enterprises. Current public reference material identifies the company as active and Wipro-owned, although detailed current information on management, revenue, production locations, and market-by-market operations is limited.

Splash Corporation was founded in the Philippines in 1985 by Rolando B. Hortaleza and his wife, Rosalinda Ang-Hortaleza. The business began as a cosmetics store, giving the founders a base in the local beauty and personal-care market. Over time, it moved beyond retail into the development and marketing of branded consumer products. The company’s growth involved building a portfolio across skin care, hair care, hygiene, beauty, fragrance, household cleaning, and selected wellness categories. This multi-brand model enabled Splash to serve different consumer needs and price points. Its portfolio came to include brands such as Maxi-Peel, SkinWhite, Vitress, Hygienix, Kolours, MaxKleen, Stylex, Flawlessly U, and Extraderm. Splash also distributed Enchanteur in the Philippines. Several other brands appeared in its historical portfolio but are identified as former or discontinued brands, including AccuHerb, Baby Spa, Biolink, Barrio Fiesta, Coconut Manila, Crispy Joy, Extract VCO, Hiyas, Nutress, Moondish, TheraHerb, Tricks, VCO Manila, Splash Direct Sales, Splash Classics, Splash Cologne, Vitasoft, Sanicyd, Splash Styling Aids, Cover & Clean, Splash Pemona, Balance Shampoo, and Deowhitener. In 2007, Splash entered the Philippine public market through a listing on the Philippine Stock Exchange. The listing made the company a publicly traded participant in the Philippine consumer-products sector. Its listed status did not continue indefinitely, and the listing ended in 2016. The company later underwent a major ownership change. In 2019, Wipro Enterprises acquired Splash Corporation from the Hortaleza family. Wipro Enterprises is part of the Indian Wipro Group and operates consumer-products businesses in addition to its other corporate activities. The acquisition shifted Splash from family ownership into an international corporate group while retaining its identity as a Philippine personal-care company. Following the acquisition, public reference material continues to describe Splash as headquartered in Bonifacio Global City, Taguig, and as a subsidiary of Wipro Enterprises. The company’s current identity is therefore a locally established Philippine brand house operating within a larger international corporate structure. Its principal relevance remains in personal care and related fast-moving consumer goods, with brands addressing skin treatment, skin care, hair styling, hair color, hygiene, fragrances, and household cleaning. Available reference material provides limited detail about Splash’s present executive team, manufacturing footprint, revenue, and individual country operations. Its documented historical trajectory is nevertheless clear: a family-founded cosmetics store expanded into a multi-brand consumer-products company, became publicly listed, ended that listing, and was ultimately acquired by Wipro Enterprises.

• 2019

  Acquisition by Wipro Enterprises

  [1]Splash Corporationen.wikipedia.org

  Wipro Enterprises acquires Splash Corporation from the Hortaleza family.

• 2016

  Listing ends

  [1]Splash Corporationen.wikipedia.org

  Splash Corporation’s listing on the Philippine Stock Exchange ends.

• 2007

  Philippine Stock Exchange listing

  [1]Splash Corporationen.wikipedia.org

  Splash Corporation becomes listed on the Philippine Stock Exchange.

• 1985

  Splash is founded

  [1]Splash Corporationen.wikipedia.org

  Rolando B. Hortaleza and Rosalinda Ang-Hortaleza establish the business, initially operating as a cosmetics store in the Philippines.

A Philippine multi-brand consumer-products company focused on accessible personal care, beauty, hygiene, and related everyday-use products.

• Skin care

  Maxi-Peel

  A Splash skin-care brand centered on facial-care products. It is one of the company’s principal and most recognizable consumer brands.

• Skin care

  SkinWhite

  A personal-care and skin-care brand in Splash’s portfolio, positioned around everyday skin-care use.

• Hair care

  Vitress

  A hair-care and styling brand associated with Splash’s hair-treatment and hair-styling portfolio.

• Personal hygiene

  Hygienix

  A personal-hygiene brand within Splash’s current portfolio.

• Hair color and beauty

  Kolours

  A beauty and hair-color brand operated by Splash, complemented by the Shades by Kolours line.

• Hair color

  Shades by Kolours

  A current Splash brand focused on hair-color products and related beauty use.

• Household cleaning

  MaxKleen

  A cleaning-products brand included in Splash’s current portfolio.

• Hair styling

  Stylex

  A current Splash hair-styling brand formerly known as Control.

• Personal care

  Flawlessly U

  A current Splash personal-care brand formerly known as Extract.

• Skin care

  Extraderm

  A skin-care brand listed among Splash’s current brands.

• Fragrance and personal care

  Enchanteur

  A personal-care and fragrance brand distributed by Splash in the Philippines.

• 2019

  Wipro Enterprises acquisitionM&A

  Background

  Splash Corporation had developed from a Philippine family-founded cosmetics business into a multi-brand personal-care company.

  Action taken

  Wipro Enterprises acquired Splash Corporation from the Hortaleza family.

  Aftermath

  Splash became a subsidiary of Wipro Enterprises and continued as a Philippine personal-care company within the Wipro Group.

  Source

• 2016

  End of Philippine Stock Exchange listingOther

  Background

  Splash Corporation had been publicly listed on the Philippine Stock Exchange since 2007.

  Action taken

  The company’s Philippine Stock Exchange listing ended.

  Aftermath

  Splash was no longer a listed company, although the available reference does not specify the detailed mechanics or rationale of the delisting.

  Source

• 2019

  Wipro Enterprises acquires Splash Corporation[1]Splash Corporationen.wikipedia.org

  M&A

  Wipro Enterprises acquired Splash Corporation from the Hortaleza family, making the Philippine personal-care company a subsidiary of the Indian conglomerate’s consumer-products business.

• 2016

  Splash Corporation listing ends[1]Splash Corporationen.wikipedia.org

  Other

  Splash Corporation’s listing on the Philippine Stock Exchange ended, concluding its publicly traded period.

• 2007

  Splash Corporation becomes publicly listed[1]Splash Corporationen.wikipedia.org

  Other

  Splash Corporation was listed on the Philippine Stock Exchange, beginning its period as a publicly traded Philippine consumer-products company.

1. 1Splash Corporationen.wikipedia.org