Spirit Design

Spirit Design - Innovation and Brand GmbH, commonly known as Spirit Design, is an Austrian design and innovation consultancy based in Vienna. Founded in 1993 by Daniel Huber, Ralf Christoffer, and Georg Wagner, the company has built a reputation for combining strategic brand development with sustainable innovation. Its services span corporate design, product design, smart city concepts, and startup support, with a strong emphasis on sustainability and purpose-driven branding. From its early years, Spirit Design attracted high-profile clients including the United Nations, Telekom Austria, and IBM. Over the decades, its client roster expanded to include Deutsche Telekom, Vienna Airport, Mobilkom Austria, OMV, ÖBB (Austrian Federal Railways), Red Bull, and Siemens. The firm has received numerous national and international awards for both product and corporate design, including the Design Prize of the Federal Republic of Germany, the red dot design award, the iF Design Award, and the Good Design Award. Spirit Design has been involved in notable projects such as the ÖBB Railjet train, the City Airport Train, and the Rosenbauer Panther fire truck. In recent years, the company has focused on smart city initiatives, energy communities, and digital-supported consulting processes, as seen in its Sustainnovation project with partner akaryon. The firm also participated in an international competition for a design concept for the funicular railway to Petřín in Prague. Ownership and leadership have evolved over time. Ralf Christoffer left the company in 2011, and Daniel Huber departed in July 2018. Since then, Georg Wagner has led Spirit Design as sole managing director and 90% owner. The company remains privately held and continues to operate from its headquarters in Vienna's 16th district, where it moved in December 2012.

Spirit Design was founded in 1993 in Vienna by Daniel Huber, Ralf Christoffer, and Georg Wagner as a design company. From the beginning, it secured prestigious clients such as the United Nations, Telekom Austria, and IBM. In 1996, with a staff of seven, the company moved to larger offices. Over the years, Spirit Design expanded its client base to include major brands like Deutsche Telekom, Vienna Airport, Mobilkom Austria, OMV, ÖBB, Red Bull, and Siemens. The firm gained recognition for its design work, earning awards such as the Design Prize of the Federal Republic of Germany, red dot design award, iF Design Award, and Good Design Award for projects including the ÖBB Railjet, City Airport Train, and Rosenbauer Panther. In 2011, co-founder Ralf Christoffer left the company, leaving Daniel Huber and Georg Wagner as managing directors. In December 2012, the company relocated its headquarters to Vienna's 16th district. Daniel Huber departed in July 2018, and since then Georg Wagner has led Spirit Design as sole managing director and 90% owner. In recent years, the company has focused on sustainability, smart city projects, and digital consulting processes, such as the Sustainnovation project with akaryon, and participated in international design competitions like the Prague funicular concept.

• 2018

  Daniel Huber left in July; Georg Wagner became sole managing director and 90% owner.

• 2012

  Moved headquarters to Vienna's 16th district in December.

• 2011

  Ralf Christoffer left the company; Daniel Huber and Georg Wagner became managing directors.

• 2011

  Won DDC award for Rosenbauer AT.

• 2010

  Won iF Design Award and DDC award for pewag Snox packaging design.

• 2009

  Won multiple awards for ÖBB Railjet: Design Prize of the Federal Republic of Germany, red dot, iF, DDC, and Good Design.

• 2008

  Won red dot design award for Metz Aerials Drehleiter L32.

• 2006

  Won Design Prize of the Federal Republic of Germany for City Airport Train and red dot design award for Fischer Alpinskimodell AMC and Rosenbauer Panther.

• 1996

  Moved to larger offices with seven employees.

• 1993

  Founded in Vienna by Daniel Huber, Ralf Christoffer, and Georg Wagner.

Sustainable innovation and purposeful brand development for companies, startups, and cities.

• ÖBB Railjet

  Design for Austrian Federal Railways' high-speed train.

• City Airport Train

  Design for Vienna's airport train.

• Rosenbauer Panther

  Design for Rosenbauer's airport fire truck.

• Metz Aerials Drehleiter L32

  Design for Metz Aerials' aerial ladder.

• Fischer Alpinskimodell AMC

  Design for Fischer alpine ski model.

• pewag Snox

  Packaging design for pewag Snox.

1. 1Spirit Design official websitespiritdesign.com
2. 2Spirit Design - Wikipediade.wikipedia.org
3. 3Spirit Design - Wikidatawikidata.org