Spielwende

Spielwende is a German family-run brand that designs and sells hand-painted, city-specific children's play rugs (Spielteppiche). The company was founded by parents who could not find a play rug that reflected the full variety of urban mobility: existing products showed only roads for cars. They spent about six months developing watercolour-style designs that integrate bike lanes, buses, cargo bikes, playgrounds, parks and recognisable everyday places, and had the rugs produced in Germany. The brand describes itself as the only one showing bike lanes on play rugs, and says its products are developed with educators, are pollutant-tested (GUT-certified) and are made with 140 years of textile experience in Germany. The core product line consists of play rugs in two sizes — large (175x115 cm) and small (120x80 cm) — priced from €99.00. The first motif was "Stadt von Morgen" (City of Tomorrow), followed by city-specific designs such as Berlin, Hamburg, Münster and Freiburg. The rugs are made of high-quality polyamide, about 7 mm thick, with a heat-insulating fleece backing suitable for underfloor heating, and are designed to stay flat and keep their colours for years. The brand also offers matching wooden bicycles, including a modular cargo bike, and a "To Go" towel (140x70 cm) at €29.99. Customers can build their own set of motifs and products. Spielwende sells primarily through its own online shop, shipping within Germany with free shipping from €90 and a 30-day risk-free trial, a money-back guarantee and a 5-year warranty. The company states that more than 1,500 families already own a Spielwende rug, and its product pages cite more than 40,000 enthusiastic customers. The brand positions itself around sustainability, safety, fair production and educational value, aiming to show children that mobility is diverse and not limited to cars.

Spielwende was founded by parents who were looking for a good play rug for their children but found that everything available showed only roads for cars. They asked themselves where the other means of transport were — bike lanes, buses, pedestrians — and decided to make the rugs themselves. Over about six months they developed hand-painted watercolour designs, integrated bike lanes, buses and cargo bikes, and included real city scenes that children know from everyday life. They had the rugs produced in Germany, describing themselves as the only ones doing so. The first families were enthusiastic, and the brand reports that more than 1,500 families now own a Spielwende rug. The first motif was "Stadt von Morgen" (City of Tomorrow), followed by Berlin and Hamburg. The rugs are offered in two sizes, large (175x115 cm) and small (120x80 cm), depending on the children's room. The company also developed matching wooden bicycles, including a modular cargo bike. Later product pages show additional city motifs such as Münster and Freiburg, and a "To Go" towel. The brand emphasises that it is the only one showing bike lanes on play rugs, that production is in Germany with 140 years of textile experience, and that the products are GUT-certified and pollutant-tested.

• Founded by parents who wanted a play rug showing diverse mobility, not only cars.

• After about six months of development, first hand-painted watercolour designs with bike lanes, buses and cargo bikes were created.

• First motif "Stadt von Morgen" (City of Tomorrow) launched.

• City-specific motifs Berlin and Hamburg added.

• More than 1,500 families reported to own a Spielwende rug.

• Additional motifs Münster and Freiburg and a "To Go" towel introduced.

Hand-painted, city-specific play rugs with bike lanes and public transport, made in Germany, developed with educators, pollutant-tested and designed for years of use.

• Spielteppich Berlin

  Play rug with bike lanes, public transport, playgrounds and parks, developed with educators, made in Germany, 120x80 cm or 175x115 cm, from €99.00.

• Spielteppich Hamburg

  Play rug featuring maritime charm and Hamburg landmarks such as Landungsbrücken and Elbphilharmonie, 120x80 cm or 175x115 cm, from €99.00.

• Spielteppich Stadt von Morgen

  The first motif, a bestseller, showing a city of the future with diverse mobility, from €99.00.

• Spielteppich Münster

  City-specific play rug, from €99.00.

• Spielteppich Freiburg

  City-specific play rug, from €99.00.

• To Go Handtuch 140x70cm

  Towel measuring 140x70 cm, priced at €29.99.

• Wooden bicycles

  Matching wooden bicycles, including a modular cargo bike.

1. 1Spielteppich Made in Germany – sicher & langlebig spielenspielwende.de
2. 2Spielwende – Unsere Mission für kreatives Spielenspielwende.de
3. 3Spielteppich Berlin 120x80 & 175x115cm | Spielwendespielwende.de
4. 4Spielteppich Hamburg 120x80 & 175x115cm | Spielwendespielwende.de
5. 5Spielwendewikidata.org