Spielwarenmesse eG

Spielwarenmesse is a toy-industry trade fair held in Nürnberg. Its official site describes it as the world's largest toy fair and the largest B2B platform of the toy industry, with the next edition scheduled for 2–6 February 2027 in Nürnberg. The fair's online magazine includes a ToyHistory section, launched for the fair's 75th anniversary, covering the history of the toy trade-fair business.

The Spielwarenmesse's online magazine states that the toy industry celebrated the fair's 75th anniversary in 2026, and that a ToyHistory section was added to the Spirit of Play online magazine on that occasion. The ToyHistory research, by economic historian and former director of the Nürnberg Toy Museum Dr. Helmut Schwarz, looks back at the historical preconditions that made Nürnberg the location of the world's leading toy fair. It notes that toy goods were traded at German fair locations even in pre-industrial times, with Leipzig gaining a leading position in the 18th century, and that Leipzig remained the undisputed trading center of the toy world until 1933.

World's largest toy trade fair and the largest B2B platform of the toy industry.

1. 1Spielwarenmesse | Die weltgrößte Messe für Spielzeug – 2. – 6. Februar 2027 in Nürnbergspielwarenmesse.de
2. 2Spielwarenmesse - Spirit of Play | Messegeschichte der Spielwarenbranche vor 1950spielwarenmesse.de
3. 3Spielwarenmesse - Spirit of Play | ToyHistory: Geschichte der Spielwarenfachverbändespielwarenmesse.de
4. 4Spielwarenmesse | Medien-Services der Spielwarenmessespielwarenmesse.de