Spiagge.it
Italy's leading online platform for booking beach umbrellas and managing beach establishments.
Last updated September 27, 2026
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Overview
Spiagge.it is an Italian digital platform that allows tourists to find and book beach spots—umbrellas and sunbeds—online, and provides beach club, pool, and seaside venue managers with a management software to handle reservations and operations. The company positions itself as the number one beach booking portal in Italy, with a network of more than 2,400 establishments listed on its site. Its vision is that "the holiday begins at the beach," and its mission is to become the reference point for summer holidays by simplifying the choice of the best beach for tourists and helping beach establishments manage and increase bookings. The platform serves two main audiences. For consumers, it offers a search and comparison tool across thousands of beach clubs, pools, and water parks, with map-based selection of specific umbrellas and secure online payment by credit card. For beach operators, it provides a complete, customizable management system (gestionale) designed to optimize time and resources, reduce errors, and boost reservations. The company also promotes "Spiagge.it Experience," a section for discovering unique experiences in popular Italian destinations. Spiagge.it covers beaches across many Italian regions, including Tuscany, Liguria, Puglia, Sardinia, Campania, Emilia-Romagna, and Sicily, and features popular destinations such as Rimini, Riccione, Ravenna, Cervia, Milano Marittima, Cesenatico, and Pietrasanta. The team describes itself as originating from Romagna, with a focus on listening to and collaborating with beach managers to develop efficient solutions. As a private company, Spiagge.it operates in the Italian market and has become a notable player in the digitalization of beach tourism. Its platform and app aim to make planning a beach holiday simple and convenient, reflecting the growing trend of online bookings for leisure services.
History
Spiagge.it was founded by a team described as "two guys from Romagna" with a large group, according to the company's "Chi siamo" page. The platform emerged as a response to the need for a centralized online booking system for Italian beach establishments, which traditionally operated with in-person or phone reservations. The company's vision, "the holiday begins at the beach," and mission to become the reference point for summer holidays guided its development. From the beginning, the company focused on listening to and collaborating with beach managers to create efficient solutions. It developed a complete management software (gestionale) tailored to the needs of beach establishments, pools, and seaside venues, aiming to optimize time and resources, reduce errors, and increase bookings. The consumer-facing portal grew to include more than 2,400 establishments across Italy, allowing users to compare beaches, select specific umbrellas on a map, and pay securely by credit card. The platform expanded its reach to cover major Italian coastal regions and popular destinations, and introduced features like "Spiagge.it Experience" for discovering local experiences. While the exact founding year is not specified in the available sources, the company has established itself as a key player in the digitalization of Italy's beach tourism sector.
Products and positioning
The number one online booking portal for beach umbrellas and sunbeds in Italy, offering both consumer booking and operator management solutions.
Spiagge.it booking portal
Online platform for comparing and booking beach umbrellas and sunbeds at over 2,400 establishments in Italy, with map-based selection and secure credit card payment.
Gestionale spiaggia
Complete management software for beach establishments, pools, and seaside venues to manage reservations and operations.
Spiagge.it App
Mobile application for booking beach spots and managing beach holidays.
Spiagge.it Experience
Section for discovering unique experiences in popular Italian destinations.
Sources3 sources
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