Spenn

Spenn is a Nordic digital loyalty currency and mobile app launched on 19 November 2024 as a joint venture between Norwegian Air Shuttle and Strawberry. It allows members of the two companies' existing loyalty programmes — Norwegian Reward and Strawberry's membership programme — to earn and use a shared points pool (called a currency by the company) across the travel and hospitality sectors. The service is operated by Spenn Group AS, a Norwegian technology company that builds and operates the loyalty platform. At launch, the venture was owned equally by Norwegian and Strawberry. On 29 April 2025, Reitan Retail announced it would acquire a one-third stake, resulting in equal ownership by Norwegian, Strawberry, and Reitan Retail. The platform is designed to be an overarching loyalty programme with a points pool that works between different partners' loyalty programmes, rather than replacing them. Members can download the Spenn app, link their Norwegian Reward and Strawberry accounts, view balances and transactions, earn Spenn on purchases such as flights and hotels, and use Spenn as partial or full payment with participating partners. The launch emphasised the goal of gradually including more Nordic brands beyond flights and hotels. Spenn operates in Sweden, Norway, Denmark, and Finland. The company is led by CEO Christoffer Sundby, a former Chief Marketing and Customer Officer at Norwegian Air. Spenn positions itself as a flexible points currency that makes loyalty programmes more attractive and effective for both consumers and brands.

Spenn was launched on 19 November 2024 as a Nordic loyalty programme resulting from a collaboration between Norwegian Air Shuttle and Strawberry. The programme allows members of the two companies' customer clubs to earn and use a shared points pool (referred to by the company as a currency) across the travel and hospitality industries. Spenn functions as an account in a mobile app where users can collect and use Spenn units with participating partners. The system is integrated with both Norwegian Reward and Strawberry's membership programme, but operates as a standalone points pool rather than a new loyalty programme. At launch, the goal was emphasised to eventually include more Nordic brands beyond flights and hotels. Ahead of the launch, Norwegian executive Christoffer Sundby was appointed CEO of the new company behind Spenn, with the aim of gradually connecting more partners beyond flights and hotels. Spenn is administered by the Norwegian company Spenn Group AS. At launch, the venture was jointly owned by Norwegian and Strawberry. On 29 April 2025, it was announced that Reitan Retail would become a co-owner of Spenn by purchasing one third, meaning that Norwegian, Strawberry, and Reitan Retail would thereafter own equal shares. In September 2025, it was announced that Widerøe would join Norwegian Reward. Spenn operates in the Nordics (Sweden, Norway, Denmark, and Finland).

• Spenn launches in the Nordics (Sweden, Norway, Denmark, Finland) as a joint venture between Norwegian Air Shuttle and Strawberry.

• Reitan Retail acquires a one-third stake in Spenn, making ownership equal among Norwegian, Strawberry, and Reitan Retail.

• Widerøe joins Norwegian Reward, expanding the partner network.

Flexible points currency across leading Nordic brands, making loyalty programmes more attractive and effective.

• Spenn app

  Mobile app where users can collect and use Spenn points, view balances and transactions, and access offers.

• Spenn points

  Flexible loyalty currency that can be earned and used across partner brands.

1. 1Spenn - Dine fleksible poeng | Spennspenngroup.com
2. 2Spenn – Who we are | Spennspenngroup.com
3. 3Spenn - Wikidatawikidata.org
4. 4Spenn - Wikipedia (Swedish)sv.wikipedia.org